A Strategic Look at Enrollment
A Presentation to the Baruch Faculty
Senate
December 2, 2004
December 2, 2004
Faculty Senate Presentation
Strategic Importance of
Enrollment Management
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Budgetary impact
Student preparation
Progress to graduation
Course scheduling demands
Impact of curricular changes
December 2, 2004
Faculty Senate Presentation
Links to Budget
• Base budget minimally tied to enrollment
through adjunct allocation
• Budget supplemented in a major way
through tuition revenue in excess of target
December 2, 2004
Faculty Senate Presentation
Adjunct Budget Allocation
• ISM used to determine target faculty size
(Fall and Spring 2002-03 enrollments)
• Number of actual faculty subtracted to
determine target faculty size
• Difference in number of faculty converted
to dollars
• Amount added to base budget as adjunct
allocation
December 2, 2004
Faculty Senate Presentation
Determination of Excess Tuition
• Based on actual collections (Fall, Spring,
Summer)
• Originally a weighted average
• Changed by capping increases/decreases
• Now adjusted as needed to cover shortfalls
December 2, 2004
Faculty Senate Presentation
$53,400
$52,600
$51,800
$51,000
$50,200
$49,400
$48,600
$47,800
$47,000
1998-99 1999-00 2000-01
2001-02 2002-03 2003-04
Target ($000) 48,113
50,496
52,023
52,283
52,824
53,034
15,161
15,242
15,710
15,624
15,218
15,150
Head Count
Fiscal Year
Target ($000) Head Count
December 2, 2004
Faculty Senate Presentation
19,600
18,800
18,000
17,200
16,400
15,600
14,800
14,000
Headcount
Revenue
Baruch College
Comparison of Changes in Head Count and Revenue Targets
Strategic Tradeoffs
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Mix between undergrads and grads
Mix between freshmen and transfers
Changing admission standards
Curricular adjustments
December 2, 2004
Faculty Senate Presentation
Revenue Impact of Mix Changes
Revenue in $000s per 100 students
• UG $400 (74.7% Full Time)
• Grad $463 (28.6% FT)
• Nondegree $250
• MBA Premium $182 (29.2% FT)
Proportion Full Time
• Freshmen 98.5% and Transfers 72.8%
December 2, 2004
Faculty Senate Presentation
Admissions Criteria
Freshman Index:
• CAA, SAT, Units
• SAT and CAA on sliding scale
• Need 3 units of both math and english
Transfer Criteria
• CUNY/SUNY AA/AS: 2.25 but 2.50 (ZSB)
• All others: 2.50 but 2.75 (ZSB)
December 2, 2004
Faculty Senate Presentation
Transfer Student Sources
• CUNY 2-year schools 45.5% (BMCC,
LGA, KCC, QCC > 90%)
• CUNY senior colleges 17.8% (Hunter, NYC
Tech, John Jay, City, Brooklyn)
• Non-CUNY schools 36.7% (Nassau CC,
Foreign schools, Westchester CC, SUNY)
December 2, 2004
Faculty Senate Presentation
Transfer Student GPA From CC
To Senior College (AA or AS)
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Baruch
Brooklyn
City
Hunter
Queens
York
Lehman
December 2, 2004
3.15 to 2.61
2.85 to 2.53
2.84 to 2.53
2.95 to 2.66
2.88 to 2.63
2.75 to 2.61
2.77 to 2.71
Faculty Senate Presentation
Elimination of Remediation and
Increase in Admission Criteria
• Extensive analysis of demographic impact
• Expected short term decline
• To be offset by increase in number of
transfer students
• Recovery stronger than anticipated
December 2, 2004
Faculty Senate Presentation
New Freshmen and Transfers by Academic Year
3500
SAT
977
998
1044
1036
1053
1058
1085
1097
3000
2500
2000
1500
1000
500
0
1995
1996
1997
1998
1999
Freshmen
December 2, 2004
2000
Transfers
Faculty Senate Presentation
2001
2002
2003
Issues Faced in 2000
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Concern with AACSB accreditation
Too many students, too few faculty
Large waiting lists, delaying graduation
FT to PT faculty ratios not meeting
standards
• Large numbers of substitute faculty
December 2, 2004
Faculty Senate Presentation
Strategic Changes Implemented
• Seek MBA Tuition Increase to compete for
FT faculty
• Reduce transfers, increase freshmen
• Reduce overall enrollment
• Increase grad relative to undergrad
• Increase SPA and WSAS majors
December 2, 2004
Faculty Senate Presentation
Positive Changes Resulted
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Significant numbers of new faculty hired
Waiting lists decreased in size
Graduation rates increased
Both the number of freshmen admitted and
the quality of students increased
substantially
December 2, 2004
Faculty Senate Presentation
6-Year Graduation Rates for FT Freshmen Cohorts
60
Percent Graduated in 6 Years
50
40
30
20
10
0
1994
December 2, 2004
1995
1996
Faculty Senate Presentation
1997
1998
4-Year Graduation Rates for Transfer Cohorts
50
45
40
35
30
25
20
15
10
5
0
1995
December 2, 2004
1996
1997
Faculty Senate Presentation
1998
1999
Unintended Consequences
• Revenue targets rose despite enrollment
decline
• MBA demand weakened in general
• 9/11, SARS, and increased INS scrutiny
impacted international enrollment
• CUNY tuition hike in Fall 2003 had
disproportionate impact on nonresidents and
graduate students
December 2, 2004
Faculty Senate Presentation
MBA Enrollment Mix
1800
1600
1400
Enrolled
1200
PT-Non
1000
FT-Non
800
PT-Res
600
FT-Res
400
200
0
2001
2002
2003
Fall Semester
December 2, 2004
Faculty Senate Presentation
2004
Effects of Internal Changes
• Pre-Business Core
• GPA Requirements for Majors
• Tier III Minors
December 2, 2004
Faculty Senate Presentation
Future Challenges
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State budgetary concerns
Control of admissions criteria
Student demographics
Managing adjunct budget allocation
Scheduling and planning
December 2, 2004
Faculty Senate Presentation