Sporting Futures USA
By Jamie Cleland
Introduction / Mission Statement
• Sporting Futures USA is a Specialist American University Sports Consultancy
Company based in the UK, providing a complete service for US based coaching
staff & talented young sportsmen and women.
• Our full and comprehensive service allows our prospective student athletes to
find colleges and universities which enhance their sporting and academic
aspirations, while our highly experienced and qualified team will make every
effort to bring the very best prospective student athletes to the attention of the
very best American universities.
• If you believe that you have the talent in your sport and the commitment to
your education and are aged between 16 and 20, then Sporting Futures USA
would love to hear from you.
• If you are a US College or University coach looking overseas for that special
talent to enhance and impact your team, then look no further than Sporting
Futures USA.
Objectives & Goals
• My objectives and goals for Sporting Futures are get as many
athletes as I can out to America to live the dream in playing full
time football and also gaining an education, I want kids to
experience everything I went through when I went through this
process as it was truly amazing. My objective is to help every
athlete through everything and be there for them whether it’s
before they leave to go to America or once they actually arrive in
America. My goal is to send 20 athletes each fall, getting them all
to the best university of their ability and academic stature.
SWOT Analysis
Strengths
•
•
Loyalty to the customer
Family orientated
•
deal with all matters an athlete doesn’t need to worry about
Manager being an athlete himself
Connections
Experience
Time management, young so have a lot of time
•
•
•
•
Weaknesses
• No branch in the US
• Getting in contact with athletes can be tough as email is a slow
process
• Being young could be a bad thing
Opportunities
Threats
get to provide my vast experience to other young athletes,
connections, knowing a lot of people in the UK through football
who may have players for me and also from being in America I have
a lot of contacts over there like coaches and players who may be
keen to take some of my athletes. Friends are willing to help me
and the company by becoming scouts and helping me set up
showcase events.
• Competition from other companies for players
Competition
• Sporting Futures USA is leader between its competitors, as we are
well known to have the highest amount of quality and luxury on
the market, we look after and keep contact with all our athletes
until they graduate from college in America and on occasion w
even help find them a career after graduation. It came to my
attention that some athletes who have come to my company from
other agencies said that they get their players a university and
just dump them without any contact at all.
Advertisement
This is my advertisement campaign! I made up a poster which I
am going to put on Facebook, in local newspapers and make up
as pamphlet to hand to players. This campaign is to attract
players who are interested in coming to America for the fall of
2015.
To monitor the progress I can check how many emails I receive,
also how many newspapers were bought and how many people
had read my Facebook post.
Evaluation
• To evaluate the marketing plan I feel like I have a really good idea, using
my past experience from being in America and giving the same
opportunity to young athletes who I feel I want to work with and have
the potential for big things. I do this by setting up business meetings
have phone conversations and email my clients regularly giving them
updates. I feel like we are the best company as we keep our customers
satisfied by having monthly matches where all the players meet together
this is why our percentage for keeping players on the program is at the
highest. To keep up with competitors I feel I have priced my service well
at 2,000 pound per athlete. Finally I enjoy working with all my athletes
and being a footballer myself I feel I have bright ideas and a lot of
contacts which could help the company.