Applebee’s Intl
Nameless Student 2013-6-5
Presented originally 4/26/05
Company Overview
 Industry


Restaurants
Competitors: Outback Steakhouse, Brinker Intl, and Carlson
Restaurants Worldwide (privately held)
 History




Founded in Atlanta, Georgia by Bill and T.J. Palmer
They opened first Applebee’s restaurant in November 1986
The company is headquartered in Overland Park, Kansas
Completed an initial public offering of its common stock in 1989
Relevant Numbers









APPB
Market Cap: 2.3B
Current Price (4/25/05): $26.07
P/E (ttm): 19.60
EPS (ttm): 1.33
Revenue (ttm): 1.11B
ROE (ttm): 21.6%
Profit Margin (ttm): 9.97%
Operating Margin (ttm): 18.9%
Dividend Yield: 0.23%





Industry
Market Cap: 126B
P/E (ttm): 18.6
Revenue (ttm): 62.08B
ROE (ttm): 16.2%
Profit Margin (ttm): 7.4%
Source: ValueLine
Company and Business
Practices
 Applebee's International, Inc. develop, franchise and operate casual dining
restaurants under the name "Applebee's Neighborhood Grill & Bar"
 According to Nation's Restaurant News, Applebee's is the ninth largest
restaurant chain in U.S. system-wide sales and, within the casual dining
segment, Applebee's is first in number of units, first in sales and first in market
share
 Concept: Each Applebee's restaurant is designed as an attractive, friendly, neighborhood
establishment featuring moderately priced, high quality food and beverage items, table
service and a comfortable atmosphere.
 Revenues are generated from three primary sources:
o Company restaurant sales (food and beverage sales)
o Franchise royalties and fees
o Other franchise income
Company and Business
Practices
 As of 12/26/04, it operated 424 stores, and franchised another 1,247 restaurants
 Franchise fees typically range from $30,000-$35,000 and franchise royalties is
4% of monthly gross sales
 Average unit is 5,000-5,400 square feet, seats 175-200 guests
 Restaurants are located in 49 states (except Hawaii) and twelve foreign countries
 Primarily located in free-standing buildings, end caps of strip shopping centers,
and shopping center malls
 The restaurants feature a selection of entrees, including beef, chicken, pork,
seafood and pasta items prepared in a variety of cuisine, as well as appetizers,
salads, sandwiches, specialty drinks and desserts
 All restaurants offer beer, wine, liquor and premium specialty drinks
 Carside To Go service (initiated in ’02)
Macroeconomic Review
 The industry is currently faced with several threats such as elevated gasoline and
commodity prices and changing consumer tastes
 The food and beverage index sequentially increased 0.1% in January and was
2.8% higher than a year ago. Dairy products posted the highest increases of 2.2%
and 6.3% for the month and on a year-over-year basis, respectively
 America's obesity battle is another concern as lawyers and public interest groups
continue to blame the industry for this problem
 Applebee's introduced Weight Watcher's menu selections, which were developed
through a multiyear agreement with the weight-loss services provider
 Restaurants are also being pressured to display nutritional information on menus,
this would increase operating expenses
5-yr Chart
APPB vs. Nasdaq
Stock Market Prospects
 Total company restaurant sales increased $109,640,000 (13%) from
$867,158,000 in 2003 to $976,798,000 in 2004
 Comparable restaurant sales at company restaurants increased by 3.8% in 2004.
 Weighted average weekly sales at company restaurants increased 3.4% from
$45,000 in 2003 to $46,536 in 2004
 Franchise royalties and fees increased $11,617,000 (11%) from $109,604,000 in
2003 to $121,221,000 in 2004 due primarily to the increased number of
franchise restaurants operating during 2004
 Weighted average weekly sales and franchise comparable restaurant sales each
increased by 5.2% in 2004
 The “Carside To Go” initiative, which is the delivery of orders directly to
customers' cars
Stock Market Prospects
 APPB plans to open over 125 new restaurants in the year ahead, including at
least 40 company units and 85 franchise locations, annual unit growth is
expected to be in the 7%-8% range
 They have opened at least 100 restaurants in the past 12 years
 They have an ultimate goal of 3,000 restaurants in U.S. and 1,000 worldwide
 In 2004, APPB bought back close to four million shares at a total cost of $99.7
million
 The board of directors also approved additional stock repurchases of up to $150
million beginning 2005, should help to offset the effect of stock options