Dr. Antonis Livieratos
Center for the development of
Education and Entertainment Technologies
in Lavrion Technological and Cultural Park
Edutainment Development Center
Edutainment?
….a form of entertainment designed to
educate as well as to amuse…
Example: World Food Power video game
teaches children about the logistical
challenges of delivering food aid in a major
humanitarian crisis.
"Communicating with children today means
using the latest technology" (Neil Gallagher,
WFP’s Director of Communications)
The Focus
Why Edutainment?
100 to 135 companies of
Global Fortune 500 that
will adopt by 2012 gaming
for learning purposes
Source: The Apply Group
46 million of children
are gamers today
in the US
Source: NPD Group
4 million of people have
played Food Force in the
game’s first year
Source: United Nation Food Program
The Focus
Why a cluster in Edutainment?
In order to enable the
development of
edutainment activities we
need to create a friendly
environment were:
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
Creative
Individuals
BUSINESS
Culture meets
technology
Business meets
research
RESEARCH
Education meets
entertainment
The Target
EDUCATION
Why an Edutainment Center in Lavrion
Technology and Cultural Park (LTCP)?
The LTCP is pioneer
project of the National
Technical University of
Athens (NTUA) that
undertook the
responsibility to
transform a 19th century
mining complex to a
technology and cultural
park.
The Area
Athens
City Center
Airport
Lavrion
Technology Park
Cape Sounion
The National Technical University of Athens
- rehabilitated soils polluted by the mining
activities
- rehabilitated the 1/3 of a large ‘Brownfield’
- is managing today a technology and
cultural park
The Area
LTCP: A monument of industrial architecture open
to innovation and the local society
The Area
Rehabilitation Project for the creation of a
new pole for development in Lavrion
Technological and Cultural Park:
“New Technologies in education and
entertainment”
The Objective
Creative
Individuals
BUSINESS
RESEARCH
EDUCATION
The Objective
To create a local competitive advantage by:




Bringing together researchers, scientists and artists to
cooperate in the field of edutainment
Orienting research and education towards the needs of
the edutainment Industry
Making science and technology more attractive to young
people through the development of an up-to-date,
attractive, entertaining, pedagogic material and the
design of innovative educational programs
Creating synergies with the tourist sector where the
territory is strong at
The Objective






Cluster ‘Edutainment’
Infrastructure for TV and Cinema studios
Digital projection hall
Master's program in “Edutainment
technologies”
Edutainment Summer Camp for Kids
Business Incubation for ‘Creative
Industries’
The Actions
• Developing a new industry
A new pole of development in activities that combine culture and technology,
research and industry
• Create a cultural identity
Enrichment of local and European cultural identity through the promotion of
the area’s distinguished cultural value
• Boost entrepreneurship
Promotion of entrepreneurship through appropriate infrastructure and
networking
• Create employment
New job creation in the field of creative industries
• Increase viability
Development of self-sustain projects entailing knowledge-intensive activities
Expected Results