www.appnovation.com
ATLANTA • LONDON • MONTREAL • NEW YORK • SAN FRANCISCO • VANCOUVER
Introduction to Big Data
Jim MacInnes – Director of Technology
June 23, 2015
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AGENDA
1. About Appnovation
2. What is Big Data?
3. Big Data Access
4. Big Data Analysis
5. Appnovation Use Case
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Intro to
Appnovation
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WHO IS APPNOVATION?
LEGAL NAME
FOUNDED
HEADQUARTERS
LEADERSHIP
PASSION
CORE VALUES
SERVICES
CLIENTS
PARTNERSHIPS
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Appnovation Technologies
2007
#300-152 W. Hastings St. Vancouver BC
Arnold Leung, Chief Executive Officer
We have growth in our DNA and a machine that supports it. We are experts at
high-volume recruitment, team building, retention, office expansion, etc.
Growth – Openness – Teamwork – Innovation – Customer Satisfaction
Open Source Architecture & Consulting; Enterprise Integration; Drupal
Development; Creative Design & Responsive Development; Cross-platform
Development; HTML5 Development; Mobile App Development
Samsung, Intel, Fox, Cisco, Pfizer, Google, Department of Defense, Universal
Music Group, NBC, GE, The Recording Academy, and Time Inc. etc.
MuleSoft, Google, Acquia, Alfresco, HortonWorks
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SERVING GLOBAL ORGANIZATIONS
AROUND THE WORLD
NEW offices
opening SOON!
SAN FRANCISCO
OFFICE
315 Montgomery St.
#800 & 900 San Francisco,
CA, 94104
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VANCOUVER OFFICE
ATLANTA OFFICE
NEW YORK OFFICE
MONTREAL OFFICE
LONDON OFFICE
300-152 West Hastings St
Vancouver BC, V6B 1G8
3414 Peachtree Road, #1600
Atlanta Georgia, 30326-1164
845 Third Avenue,
6th Floor, New York,
NY 10022
5455 de Gaspe Avenue, #370
Montreal Quebec, H2T 2A3
Davidson House, Forbury
Square, Reading,
RG1 3EU
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OUR KEY PARTNERS
Mulesoft
We are a preferred integration partner for SOA, SaaS
integration & API management solutions
Google
Appnovation is proud to be a Google Partner and to
also have them as a customer
Acquia
Appnovation is the only company in the world that is
both an Acquia Enterprise Select Partner, and a
Alfresco Platinum Partner
Alfresco
Alfresco is an Enterprise Content Management
system (ECM) leveraged to manage large amounts of
documents, records, and other forms of content.
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OUR SERVICES
• High-capacity open source architectures,
consulting and system design
• Creative Design & Responsive
Development to ensure a world-class user
experience regardless of device
• Leading edge front and back-end
development leveraging best-in-class open
source technologies, and open standards
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• Complex integrations
 Drupal, Alfresco, MuleSoft
• Enterprise Integration
• Big Data
• HTML5 Development
• Mobile App Development
• Cross Platform Development
JUST A FEW OF OUR HAPPY CLIENTS
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AWARD WINNING SOLUTIONS
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2014 Acquia Partner Award for Best High Technology Site:
Revolution Analytics
2014 Acquia Partner Award for Best Brand Experience Site:
Samsung Knox
2014 Blue Drop Award for Drupal Website of the Year:
Samsung Knox
2014 Blue Drop Award for Best B2B site: Appnovation
Technologies Corporate Site
2014 Blue Drop Award for Best Government Site: Bay Area
Rapid Transit
2014 Blue Drop Award for Best Non-Profit Site: Teach For All
2014 Blue Drop Award for Best Retail Site: Rockport
2013 Acquia Partner Award for Mobile site - Presented by
Acquia at DrupalCon 2013
2013 Blue Drop Award for Best Marketplace - Presented by
BlueDrop at DrupalCon 2013
2013 Top Web Development Company - Presented by BC in
Vancouver 2013
2012 Alfresco Solution of the Year - Presented by Alfresco at
Partner Conference 2012
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What is Big Data?
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WHAT IS BIG DATA?
 Big data is a broad term for data sets so
large or complex that traditional data
processing applications are inadequate
- Wikipedia
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Two Main Areas of Big Data
• Data Access - Large scale Real-time data
storage and retrieval
• Data Analysis - Large scale “Offline” data
processing and analysis
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Big Data Access
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Real-Time Data Access
• As data sets grow exponentially the traditional
database method of using Shared File Systems
for managing the storage and retrieval of data
falls short
• Need a new data access model that allows for
more linear scaling of database resources
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Traditional Relational Database
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The NoSQL Model
• Relational Databases use shared Storage to
Ensure certain data quality guarantees
– Transactional Integrity
– Row Level locking
– ACID – Atomicity, Consistency, Isolation, Durability
• Not all data requires this level of integrity
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NoSQL Model
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NoSQL Data Model
• No central shared data store, data is “Sharded” across
multiple file systems
• Does away with full ACID compliance in favor of near linear
scaling
• Not meant for transactions that require full ACID, such as
Banking Transactions
• Is meant only for data access and storage, not analytics or
complex querying
• No Structured Query Language (SQL)
• Can store unstructured data
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NoSQL Software
• MongoDB
• Casandra
• AWS DynamoDB
• Google Cloud Datastore
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Big Data Analysis
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Load Balancing vs Parallel Processing
• Traditional Databases use the concept of Load
Balancing to increase the processing power of
the database cluster
• Load balancing limits the processing power of
the query to a single computer
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Traditional Load Balanced Database
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Map/Reduce
• The concept of Map/Reduce is a method to
run queries on a massively parallel manner.
• A Map/Reduce system can crunch huge
amounts of data in a short amount of time
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Map/Reduce Database
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Map/Reduce
• Meant for “Offline” Non-Real-time data
processing
• Can Scale massively across 100s or 1000s of
computers
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Map/Reduce Software
• Hadoop – really the only one – created by
Google and Yahoo
• AWS Elastic MapReduce – Really just Hadoop
• Google Cloud MapReduce – Really just
Hadoop
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Appnovation
Use Case
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Pharmaceutical Marketing
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CANADIAN HEADQUARTERS
152 West Hastings Street
Vancouver BC, V6B 1G8
UNITED STATES OFFICE
3414 Peachtree Road, #1600
Atlanta Georgia, 30326-1164
Questions?
Please visit us at www.appnovation.com
Thank you!
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UNITED KINGDOM OFFICE
3000 Hillswood Drive
Hillswood Business Park
Chertsey KT16 0RS, UK
www.appnovation.com
info@appnovation.com