JICREG
Joint Industry Committee for
regional press research
Quick Start Guide
Purpose of this Guide
This Quick Start Guide has been designed to
show first time/irregular users the basic concepts
and operation of JICREG and Jic-in-a-box
software package
For further reading go to www.jicreg.co.uk
Contents
JICREG
• What is it?
• Why we need it?
• Readership data?
• Why is it so helpful?
• How to access data
Free data available
Cross Media database
Subscriber data available
4
5
7
8
9
11
13
15
Mapping
16
Area Reports
19
BRAD Intelligence
20
Schedule analysis
22
UFO
24
Planned developments 27
Contacts
28
JICREG: What it is
• JICREG (Joint Industry Committee for Regional
Press Research) provides a readership currency
for the regional press, and includes data on
virtually all regional and local newspapers in GB
with audited circulation figures.
JICREG structure
JICREG is an independent limited company and is
run by a board of directors made up of nominees
from:
• IPAon behalf of advertising agencies
• ISBA
on behalf of advertisers
• NS & independent regional newspaper groups.
Reporting to the board is a user group, a technical
forum, and various specialist sub-committees.
JICREG board
Ted Glynn
Bob Wootton
Brin Bucknor
Chris Pennock
Gary McNish
Hamish Pringle
Howard Scott
Les Middleton
Lynne Robinson
Paul McGarr
Robert Ray
Sean Mahon
chairman
ISBA
Kent Messenger Group
Johnston Press
AMRA
IPA
Newsquest
Mediacom
IPA
Zenith Optimedia
The NS
Northcliffe
Why we need it
JICREG arose out of agencies’ requests for a
detailed planning tool for the regional press.
Their need was driven by:
• The requirement to identify the strength of
competing papers in any area.
• The growth of local media opportunities.
• The desire for an industry-led audience
currency.
Readership data
Readership data are generated by applying
readers per copy (RPC) figures to circulation
breakdowns at postcode sector level. The RPC
figures are generated either from market
research, undertaken to JICREG guidelines, or
by using JICREG models.
These models have been developed following
detailed analysis of all available research and
demographic details and are regularly updated
to ensure they reflect current research findings.
Why is JICREG so helpful?
• JICREG provides audience data for all GB
regional papers with audited circulation figures.
• It is a trusted and widely used currency.
• Geographical flexibility enables any area to be
analysed.
• It links to numerous other regional media
planning systems.
How to access JICREG data
• Basic data on papers and pre-set areas are
available via free internet database.
• Jic-in-a-box subscribers can access more
detailed data via internet database.
http://jiab.jicreg.co.uk
JICREG Internet database receives
70,000 page requests, 800 users & 3,500 reports per week
JICREG at the heart of regional
media planning
• Mapping – establish catchment area & define by
postcode sector.
• Jic-in-a-box – detailed audience for all papers and their
websites in any catchment area.
• MP database for details of all other cross-media
opportunities via local papers.
• Links to Brad Intelligence with rates & contacts.
• Maps showing comparative coverage of catchment area.
• Schedule analysis gives net reach and frequency of any
schedule .
• UFO enables national press coverage to be shown in
any area.
Free JICREG data available
Users can obtain standard reports on the audience for regional
newspapers and their websites in the following areas etc:
• Locations (towns & villages)
• Counties
• ILR areas
• ITV areas
• ISBA areas
• Reg Gen areas
• Local Government areas
• Individual newspapers
Location report example
Newspaper report example
Cross-media database
The standard reports are linked to the crossmedia database which provides details of other
media opportunities available via regional
newspapers, including:
• Websites
• Magazines and niche publications
• Specialist sections & supplements
• Radio and TV stations
Media Portfolio search
Media Portfolio example
JIAB subscribers
Subscribers to Jic-in-a-box can get far more
detailed data and can link the system to other
software packages, including:
• Mapping
• Brad intelligence
• Schedule analysis
• UFO
JIAB subscribers include
Agencies/Advtrs
Accord
AMS
Artavia
Barkers
TBWA
BDW
BLM
Byron Advtg
Carat
EMO
Feather Brooksbank
Fraser Green
GRP
Initiative
John AylingVizeum
McCann Erickson
Hillarys Blinds
Media Insight
Publishers/Sales Houses
Northcliffe
MPG
Aberdeen Press & Journal
Newsquest Southampton
Mediacom Bristol
Daily Record
Newsquest Sussex
Mediaedge CIA
Dunfermline Press
Newsquest Wiltshire
MediaVest
Kent Messenger
Newsquest Worcester
MG OMD
Liverpool
Newsquest York
Mindshare
Manchester
NWN Media
MKH Advertising
Midland News
Northcliffe Hull
Perception Media
Newcastle
Northcliffe Leicester
PHD Media
Newsquest Essex
Northcliffe Plymouth
Robson Brown
Newsquest Bolton
Northcliffe South East
Stracom
Newsquest Bradford
Northcliffe Truro
TCS
Newsquest Cheshire
Scotsman
Tri-Direct
Newsquest Media Sales
Sheffield Newspapers
Universal McCann
Newsquest Newport
SUN
Newsquest N London
Western Mail & Echo
Walker Media
Newsquest Scotland
Amra
Lidl UK
Mediaforce
Clacksons
Mapping systems
Mapping systems, including JICREG Mapping can
be used to identify drive time or distance
catchment areas, which can then be analysed in
Jic-in-a-box.
They can also be used to show individual
newspaper coverage of catchment areas.
BRADFORD
LEEDS
Pudsey
Sherburn
LS 9 0
LS15 0
Tong
Queensbury
Elmet
Wakefield in
(WF1
1) 15min
Drive Time
Garforth
Kippax
LS10 1
LS11 0
LS27 7
BD11 1
Rothwell
LS26 0
LS10 3
Morley
LS27 8
LS26 8
LS10 4
LS27 0
Halifax
Cleckheaton
Liversedge
Batley
WF17 6
WF 3 2
Castleford
WF 3 4
WF10 5
Knottingley
WF 6 2
Normanton
WF12 7
Brighouse
WF 2 0
Dewsbury
Elland
WF 3 3
WF 3 1
Mirfield
WF12 8
WF 5 0
WF12 0
WF 6 1
WF 7 6
WF 2 9
Cridling
Stubbs
Whitley
Featherstone
WF 1 5
WF 2 8
WF 7 5
Womersley
WF 2 7
WF 4 5
Huddersfield
Pontefract
Wakefield
WF 5 9
Ossett
WF 4 1
Crigglestone
WF 2 6
WF 4 3
WF 4 4
WF 9 5
Hemsworth
WF 4 2
Kirkburton
Honley
Meltham
South
Elmsall
Royston
Skelmanthorpe
Holmfirth
Askern
Darton
Carcroft
Cudworth
S 75 5
Denby Dale
Adwick le
Street
S 75 1
S 75 4
Drive time area example
Barnsley
Thurnscoe
S 70 6
Townhead
Dunford
Bridge
Millhouse
Penistone
Thurlstone
Green
Wombwell
S 75 3
Sprotbrough
Hoyland
Midhopestones
Wath upon
Dearne
Swinton
Mexborough
Area report example
Copmanthorpe
Boston Spa
Harewood
BARNSLEY CHRONICLE
Tadcaster
Bramhope
Keighley
Leeds Weekly News Group
Bingley
BRADFORD
WAKEFIELD & ROTHWELL
EXTRA
LEEDS
Pudsey
Garforth
Selby
WAKEFIELD EXPRESS
Queensbury
Howden
Hebden
Bridge
WF1 1 - 15min
Halifax
Castleford
Knottingley
Dewsbury
Goole
Pontefract
Wakefield
Huddersfield
Slaithwaite
Marsden
Hemsworth
Thorne
Crowle
South
Elmsall
Honley
Meltham
Hatfield
Adwick le
Street
Holmfirth
Barnsley
Thurnscoe
Penistone
Epworth
Doncaster
Hoyland
Finningley
Stocksbridge
Hollingworth
Newspaper coverage example
Chapeltown
Glossop
Oughtibridge
Hollow
Meadows
Edale
SHEFFIELD
Rotherham
Aughton
Maltby
Brad Intelligence
Brad Intelligence can provide rates, contacts,
historical trend data and other useful information
on all newspapers in any area.
Schedule analysis
Jic-in-a-box can be liked to all schedule analysis
software packages, Telmar, IMS, and BMRB
Choices, enabling the net reach and frequency
of any regional press schedule to be established
against any target audience within any area.
Schedule analysis example
UFO
UFO is a system that enables the readership of
national daily and Sunday newspapers to be
included on Jic-in-a-box reports, and in the files
transferred to schedule analysis software. Very
useful to demonstrate how national and regional
schedules work together or the value of up
weighting a national press schedule with
regional press titles.
In order to subscribe to UFO, companies have to
be current subscribers to Jic-in-a-box and the
National Readership Survey.
UFO report example
UFO schedule analysis example
Planned developments
• Inclusion of regional newspaper website
audiences.
• Expansion to include coverage of Northern
Ireland.
Contacts
• If you have any queries regarding JICREG or
Jic-in-a-box, or would like a demo of the
systems, please contact:
Steve Brown steve@jicreg.co.uk
020 7632 7400
• For queries about JICREG Mapping contact:
Simon Perry simon@beacon-dodsworth.co.uk
01904 701020