Do a competitive strength assessment for your company and two other companies that you and your comanagers consider to be very close competitors. Which of the three companies is competitively
strongest? Which is competitively weakest? Does the strongest company appear to have a significant
competitive advantage over the other two companies? Why or why not?
TABULAR ASSESSMENT
Game to Date Scoreboard — Year 11
I. E.
Score
1
Rank
4
5
6
1
2
3
Company Name
B-I-I
Score
2
Overall
Score
3
Bonus
Points
Overall
G-T-D
Score
C DEBO ATHLETICS
85
60
73
0
73
E AW Shoes
79
57
68
0
68
AXtra Mile Athletics
76
54
65
0
65
Overall (game-to-date) Investor Expectation score.
Overall (game-to-date) Best-In-Industry score.
Combined Investor Expectation and Best-In-Industry scores based on instructorestablished 50%-50% weighting.
COMPETITIVE ASSESSMENT
The AXtra Mile Athletics has the highest price per retail, followed by C DEBO
ATHLETICS and then EAW shoes. AXtra Mile and E AW Shoes offers the same number of
models being the higher than C DEBO ATHLETICS. Moreover, the S/Q rating of C DEBO
ATHLETICS is higher followed by E AW shoes and then AXtra Mile Athletics. The retailer
demand of the C DEBO ATHLETICS, E AW Shoes and AXtra Mile Athletics is 1419, 1349 and
1271 respectively. On the other hand, E AW shoes spends a lot on advertisement than C DEBO
ATHLETICS and AXtra Mile Athletics who spend the same amount in advertisement.
However, the C DEBO ATHLETICS is the most competitive of the three companies. On
the other hand, AXtra Mile Athletics is competitively weak because it have got highest prices per
retail in both internet segment and wholesale segment. Companies that offer lower prices and
good quality products or services that their competitors tend to rank high because it is a strength.
Price happens to be the first element that any consumer considers before any other element. Due
to this reason, the market segment of C DEBO ATHLETICS is the highest as compared to AXtra
Mile Athletics and AXtra Mile Athletics. Therefore the market share makes a big difference in
their competitive ranking hence C DEBO ATHLETICS appears to have the strongest
competitive advantage as compared to the two.