MIAMI-DADE BEACON COUNCIL
AND RETAINING
BURGER KING CORPORATION
MIAMI-DADE BEACON COUNCIL
LOCAL BUSINESS LOCAL JOBS PROGRAM
Miami-Dade Presentation Team
Holly Wiedman
Executive Vice President
The Beacon Council
Jaap Donath, PhD
Vice President, Research and Strategic Planning
The Beacon Council
Amy Charley
Senior Attorney
Burger King Corporation
MIAMI-DADE BEACON COUNCIL
LOCAL BUSINESS LOCAL JOBS PROGRAM
Situation Analysis
Worst Case Economic Development Scenario
Reading about a company leaving your community in the
newspaper without prior knowledge
Companies were leaving with no prior notice
Compounded in 2001, when Miami-Dade was braced for a
major economic downturn following 9/11
And, two of our largest home grown companies
Burger King and Ryder System
were evaluating local and out of State new headquarters sites
MIAMI-DADE BEACON COUNCIL
LOCAL BUSINESS LOCAL JOBS PROGRAM
In response, Local Business Local Jobs was
born to implement outreach and engagement of
existing industry before companies need
assistance or are evaluating sites
outside Miami-Dade
MIAMI-DADE BEACON COUNCIL
LOCAL BUSINESS LOCAL JOBS PROGRAM
The program’s goal is to enhance LOCAL BUSINESS
INVESTMENT and EMPLOYMENT.
THE PROGRAMS OBJECTIVES ARE TO:
1. Enhance Miami-Dade County’s self image as a global
business center,
2. Identify and eliminate obstacles to employment growth,
3. Communicate Beacon Council Services,
4. Recognize local businesses’ economic contribution, and
5. Increase employment
LOCAL BUSINESS LOCAL JOBS
PROGRAM ELEMENTS
AN INNOVATIVE APPROACH WAS MANDATED UTILIZING:
1. Visitations of existing industry
2. Database tracking 3000 local businesses
3. Web based business survey
4. Annual Beacon Awards to honor existing industry
5. Creation of new local incentive: Targeted Jobs Incentive Fund
(TJIF) and incentives packaging
6. Public-Private partnership with 2 to 1 funding match
7. Co-branding Campaign with Miami Herald, CBS4, Univision
(TV, radio and print)
MIAMI-DADE BEACON COUNCIL
LOCAL BUSINESS LOCAL JOBS PROGRAM
MOST IMPORTANT LESSONS LEARNED:
BUSINESS STRATEGY IS ALWAYS CHANGING TO
STAY COMPETITIVE
History of successful businesses, the ones we want to
retain may include:
1. Takeovers → Consolidations
2. New Ownership → where are they based?
3. New CEOs → where are they from?
4. Change in Site Selection Strategy and Asset
Management → lease or own?
MIAMI-DADE BEACON COUNCIL
LOCAL BUSINESS LOCAL JOBS PROGRAM
Burger King Test Case
1954
Founded in Miami
1967
Acquired by Minneapolis based Pillsbury
1988
Grand Metropolitan acquired Pillsbury and Burger
King
1997
Grand Metropolitan merged with Guinness to create
Diageo
2002
Diageo sold Burger King to Texas Pacific Group, Bain
Capital, Goldman Sachs (first time privately held)
MIAMI-DADE COUNTY PROPOSAL SUMMARY
FOR BURGER KING, February 24, 2005
Program
Source
Amounts
Targeted Jobs Incentive
Fund (TJIF) – Tax Refund
Miami-Dade County
$5,380,917
State of Florida Closing
Fund
State of Florida
$3,000,000
Qualified Target Industry
Tax Refund (QTI) (60 jobs x
$3000)
State of Florida (80%) &
Miami-Dade County (20%)
Quick Response Training
Program (QRT) (60 jobs x
$1000) *
State of Florida
* In addition, $1000 per
existing employee may be
available in the event that
retraining is required.
State of Florida
TOTAL
$180,000
$60,000
$8,620,917
MIAMI-DADE BEACON COUNCIL
LOCAL BUSINESS LOCAL JOBS PROGRAM
SUMMARY
Recent years have truly changed the landscape and the
profession of economic development throughout the
world. To survive, economic development groups must
do business in a completely new and different way. In
Miami-Dade County, we have learned that the majority
of new jobs are created by existing business and that
our best prospects are in our backyard. The tagline for
the program has sustained us and has provided a solid
foundation to prioritize our economic development
efforts: “Local Business, Local Jobs”
Amy Charley
Senior Attorney
Burger King Corporation
Testimonial