How the Media Influences
Consumers
Dollars and
Sense
Copyright
Copyright and Terms of Service
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Contact TEA Copyrights with any questions you may have.
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HOW DOES THE MEDIA
INFLUENCE YOU AS A
CONSUMER?
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Modern Methods of Advertising
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Broadcast
Cell phone and mobile
Online
Outdoor
Print
Product Placement
Public Service
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Online Advertising
• Ads based on your interests
• Advergaming
• Banner ads and other web page
ads
• E-mail Ads
• Viral Marketing
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Social Media and the Consumer
Social Media Influences Consumers
(click on link)
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How the Social Media Influences Purchase Decisions
(click on link)
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What Are Some Advertising
Techniques?
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Advertising Techniques
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Association
Call to action
Claim
Games and activities
Humor
Hype
Must-have
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Advertising Techniques
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Fear
Prizes
Repetition
Sales and price
Sense appeal
Special ingredients
Testimonials and endorsements
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Evaluating Advertising
Techniques
You need to ask yourself these questions when evaluating
advertising techniques:
1. Who is responsible for the ad?
2. What audience is the ad targeting? What makes you think
so?
3. What techniques does the ad use?
4. What does the ad say or suggest about the product or
service?
5. What does the ad say about the people who buy the product
or service?
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Evaluating an Ad
(click on picture)
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HOW CAN YOU BE A
RESPONSIBLE CONSUMER?
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Types of Consumer Buying Decisions
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Extensive decision-making
Impulse shopping
Limited decision-making
Routine purchases
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Being a Responsible Consumer
• Acquired information
• Checked information
• Used the information to compare
products before purchasing
• Considered personal wants and
needs
• Considered financial resources
available for this purchase
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Being a Responsible Consumer
• Avoided impulse shopping
• Avoided purchasing products that
are harmful to the environment
• Considered the impact of the
purchase on others
• Refrained from unethical
consumer practices
• Shopped with reliable businesses
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Being a Responsible Consumer
• Communicated dissatisfaction
with the products
• Read and followed the use and
care instructions
• Used the products in a way that
was safe to themselves as well
as others
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Being a Responsible Consumer
Plan purchases
• Considered needs and wants
• Determined when is the best time
to buy
• Resisted impulse purchases
• Worked individually or with others
to resolve issues common to
many consumers
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Effective Consumer Buying
Be informed
• Make the most of information available
to you
• Recognize selling strategies and use
them to your advantage
• Understand the marketplace; know
about the sources of goods and
services
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Effective Consumer Buying
Make wise shopping decisions –
choose wisely
• Compare products and services
• Deal with reputable and reliable
sources
• Resist pressure
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Sources of Information for Wise
Shoppers
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Advertising
Consumer-oriented publications
Guarantees and warranties
Labels and hangtags
Salesperson
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Sources of Information for Wise
Shoppers
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Government bulletins
Internet
Media sources
Professional associations
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Consumer Action Handbook
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Sample Complaint Letter
Obtained from the 2014 Consumer Action Handbook
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Tips for Filing a Complaint
• Remain calm
• State exactly what you
want done about the
problem
• Document each step
• Start with the seller
first
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Questions?
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References and Resources
Images:
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Microsoft Clip Art: Used with permission from Microsoft.
Textbooks:
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Campbell, S. R. (2010). Foundations of personal finance. Tinley Park, IL: GoodheartWillcox.
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Ross Lowe, 2006. Consumer education & economics, Student Edition. 6 Edition.
Glencoe/McGraw-Hill.
Websites:
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All Twitter
How the Social Media Influences Purchase Decisions.
http://www.mediabistro.com/alltwitter/social-media-purchase-decisions_b54296
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USA.gov
Consumer Guides and Protection
http://www.usa.gov/Citizen/Topics/Consumer-Safety.shtml
YouTube™:
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How Does Social Media Influence Buying Decision-making?
Element212 is out on the street interviewing everyday consumers on how social media
influences their buying decision-making.
http://youtu.be/pK5KpYv50wg
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