Questions for QUIZ 3: Marketing
1. In the Portfolio Matrix, what is the name of a business unit that generates more cash than it
needs to maintain its market share
a. Problem Child
b. Star
c. Cash Cow
d. Dog
2. The advantage achieved when a firm seeks to target and effectively serve a small segment of the
market is also known as
a. Sustainable Competitive Advantage
b. Niche Competitive Advantage
c. Cost Competitive Advantage
d. Product/Service Differentiation Competitive Advantage
3. What are morals?
a. Rules developed based on cultural values and norms
b. Personal beliefs
c. Religious beliefs
d. Rules learned in school
4. What is the Green market?
a. A marketing strategy that aims towards hippies.
b. Marketing that makes the most money
c. Marketing strategy aims toward minimal negative effects on the environment
d. A healthier form of marketing
5. What does SBU stand for?
a. Strategic business unit
b. Strategic business utility
c. Standard business uniform
d. Successful business utility
6. An SBU has which of the following characteristics?
a. A distinct mission and specific target market
b. Control over its resources
c. Its own competitors
d. All over the above
7. Which is NOT an element that performing a SWOT analysis would allow companies to identify?
a. Strengths
b. Weaknesses
c. Opportunities
d. Trends
8. Which of the following are the four P’s of marketing?
a. Product, place (distribution), promotion, and pricing strategies
b. Product, place (distribution), problems, and pricing strategies
c. Product, place (distribution), promotion, and principle strategies
d. Profit, place (distribution), promotion, and pricing strategies
9. A problem child is also known as what?
a. A period
b. A question mark
c. A marketing strategy that is not working
d. A fast growing market
10. Of the options below which is not part of the marketing mix, or four “P’s”?
a. Product
b. Party
c. Promotion
d. Place
Answers:
1. C
2. D
3. A
4. C
5. A
6. E
7. D
8. A
9. C
10. B
BA 3301 – 002
Quiz Chapter 2
1.
Which of the following is NOT a strategy to allocate future resources of SBUs:
A. Build
B. Terminate
C. Divest
D. Hold
2.
A statement of what to be accomplished through marketing activities is ________.
A. Market Opportunity Analysis
B. Marketing Strategy
C. Marketing Mix
D. Marketing Objective
3.
The difference between strategy and tactics is that strategy is:
A. Short term
B. Isolated completely from tactics.
C. The overall, long term plans.
D. Focused on narrow, immediate goals.
4.
Starbucks opening stores in Brazil and Chile is an example of_______________.
A. Diversification
B. Market Development
C. Product Development
D. Market Penetration
5.
A. Dog
An SBU that is a fast growing market leader that has large profits along with rapid growth is a:
B. Cash cow
C. Star
D. Problem child
E. Marketing Myopia
6.
Four characteristics of a marketing audit:
A. Comprehensive
B. Systematic
C. Independent
D. Periodic
E. All of the above
7.
S.W.O.T stands for:
A. Salary, weaknesses, opportunities, and threats.
B. Salary, weaknesses, opportunities, and thoughts.
C. Strengths, wages, outliers, threats.
D. Strengths, weaknesses, opportunities, and threats.
8.
Which is NOT a type of competitive advantage?
A. Cost.
B. Product Design
C. Product/Service Differentiation
D. Niche
9.
Which of the following is NOT one of the four P’s of marketing mix?
A. Product
B. Place
C. Potential
D. Pricing
E. Promotion
10.
The process that turns marketing plans into action assignments and ensures that these
assignments are executed in a way that accomplishes the plan’s objectives.
A. Implementation
B. Acceptance
C. Promotion
D. Control
1.
B
2.
D
3.
C
4.
B
5.
C
6.
E
7.
D
8.
B
9.
C
10.
A