MEDIA MERCHANDISING PUBLICITY & PR DISTRIBUTION $200 $200 $200 $200 $200 $400 $400 $400 $400 $400 $600 $600 $600 $600 $600 $800 $800 $800 $800 $800 $1000 $1000 $1000 $1000 $1000 PROMOTION PROMOTION $200 Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor PROMOTION $400 Placing newsworthy information about a company, product, or person in the media PROMOTION $600 All marketing activities, other than personal selling, advertising, and publicity, that are used to stimulate consumer purchasing and sales effectiveness PROMOTION DAILY DOUBLE A company’s publicized endorsement and/or financial support for an event, team, or individual PROMOTION $1000 Certificates given to customers entitling them to cash discounts on goods or services MEDIA $200 Newspapers and magazines are categorized as this type of media. MEDIA $400 Outdoor signs available to local, regional, or national advertisers. MEDIA $600 Newsletters, catalogs, flyers, samplers, circulars, etc. sent by U.S. post office. MEDIA $800 Broadcast media include ____________ and _____________. MEDIA DAILY DOUBLE The most expensive type of advertising. MERCHANDISING $200 A sign that is used to display the store name. MERCHANDISING $400 The coordination of all physical elements in a place of business so that it projects the right image to its customers. MERCHANDISING $600 The total exterior of a business. MERCHANDISING $800 Selling space, merchandise space, personnel space, and customer space refers to ___________. MERCHANDISING $1000 Window displays designed to sell merchandise. PUBLICITY AND PR $200 Any activity designed to promote goodwill toward a business. PUBLICITY AND PR $400 Tuition reimbursement, sick leave, profit sharing and health and wellness programs for workers are examples of things to develop good ___________ ____________. PUBLICITY AND PR $600 A prewritten story about a company sent out by the company about something news worthy. PUBLICITY AND PR $800 A folder containing articles, news releases, feature stories, and photographs about a company, product, or person. PUBLICITY AND PR $1000 National companies often employ __________ _________ _________ to handle customer complaints and to serve as consumer advocates with the firm. DISTRIBUTION $200 Channel members that negotiate the title of goods for buyers and sellers, but do not take title themselves. DISTRIBUTION $400 The path a product takes from manufacturer or producer to the final user. DISTRIBUTION $600 Home shopping TV networks are considered this type of retail outlet. DISTRIBUTION $800 Another name for intermediaries. DISTRIBUTION $1000 Middlemen that sell to the ultimate consumer market. DAILY DOUBLE DAILY DOUBLE What would you like to WAGER? What would you like to WAGER? BUSINESS BUSINESS INTERNATIONAL BUSINESS FBLA LAW PROCEDURES BUSINESS CALCULATIONS KNOWLEDGE $200 $200 $200 $200 $200 “30 Days” “Identify the Problem” “Trade Barriers” “$20” “3” $400 $400 $400 $400 $400 “Common Stock” “$10.00” “Absolute Advantage” “$768” “Leader” $600 $600 $600 $600 $600 “Mail Fraud” “Voucher Check” “Oligopoly” “$1840” “Blue and Gold” $800 $800 $800 $800 $800 “Authorized Shares” “Flextime” “Bow” “$219.45” “Secretary” $1000 $1000 $1000 $1000 $1000 “40” “Optical Character Recognition” “Reengineering” “$2160” “Service, Education, Progress”