THIS IS A 50 POINT
ASSIGNMENT DUE THE DAY
YOU TAKE THE FINAL EXAM!
Name:______________________________________________ Hour:___________
Marketing Final Exam Review
Note: All answers can be found in your notes you took in class. If you lost your notes, or
were absent on the day we took notes, all notes can be found on my website:
grahamwebsite.weebly.com (click on the marketing tab, scroll down to “notes”)
Chapter 1: Marketing Functions (11 questions)
1. What is marketing?
2. What is the difference between a product and a service?
3. What are the 7 marketing functions AND EXPLAIN WHAT EVEN FUNCTION MEANS! (There
are at least 5 questions on this topic).
1)
2)
3)
4)
5)
6)
7)
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4. What are the 5 economic utilities AND KNOW WHAT EACH MEANS.
1)
2)
3)
4)
Chapter 2: Marketing Mix and Target Market (8 questions)
5. What are the 4 P’s of the marketing mix?
6. What are the 3 main categories of a target market and MAKE SURE YOU KNOW WHAT THEY
MEAN.
1)
2)
3)
7. What is the difference between a customer and a consumer?
Chapter 3: Promotion (12 questions)
8. What are the 4 types of promotion?
9. What is the definition of promotion?
10. What are the 3 items a business or organization will use promotion for?
11. What is personal selling? What are examples of personal selling?
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12. What is a sales promotion? What are examples of sales promotions?
13. What is publicity? What are examples of publicity?
Chapter 4: Advertising (4 questions)
14. What is print media? What are examples of print media?
15. What is specialty advertising? What are examples of specialty advertising?
16. What is institutional promotion?
17. What is direct mail? What are examples of direct mail?
Chapter 5: Marketing Laws and Regulations and Print Ads (20 questions)
18. What is the FTC?
19. What does FTC stand for?
20. What is the “do not call registry”?
21. What are the exceptions to the “Do not call registry”?
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22. What 5 items does the Tobacco Control Act ban?
23. What are Robocalls?
24. What Robocalls are still allowed?
25. What is the penalty per vehicle if a manufacturer does not have a sticker on the window of a
car being sold (Automobile Information Disclosure Act)?
26. What items need to be listed on the manufacture sticker of a car being sold?
27. What items must have a USA Made Label?
28. Must tobacco warnings be listed on chewing tobacco packages?
29. What are the 4 key elements of a print ad and be sure to know what each mean.
1)
2)
3)
4)
30. What is the alliteration print ad technique?
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31. How can you make a headline effective? (list all items)
32. What is an ad layout?
Vocab (20 vocabulary words matching to their definition)
If you completed pages 1-4 of the review ONLY the words with an * have NOT been defined already
in this review.
*Public Relations
Print Media
Product
Service
Customer
Signature
Advertising
Direct Mail
*News Release
Do No Call Registry
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Robocalls
Copy
Illustration
Consumer
Promotion
Institutional Promotion
Marketing
Ad Layout
*Transit Advertising
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