1 Cost Management and Strategic Decision Making Evaluating Opportunities and Leading Change McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved. 1-2 Learning Objective 1 1-3 Characteristics of Cost Management What is Cost Management? •It goes beyond historical measurement and reporting. •It assesses the impacts of current or proposed decisions. •It is a philosophy, an attitude, and a set of techniques to create more customer value and achieve lower cost. ? 1-4 Learning Objective 2 1-5 Characteristics of Cost-Management Analysts Cost analysts use cost accounting and other data to: Improve products Improve resource use Support strategies Improve services Reduce costs 1-6 Characteristics of Cost-Management Analysts Integrity Broad knowledge of the business Ability to work in cross-functional teams 1-7 Ethical Standards for CostManagement Analysts Cost-management analysts must maintain high standards of ethical behavior because they can control the information used for important strategic management decisions. The IMA (Institute of Management Accountants) Statement of Ethical Professional Practice, published for its management accountant membership, offers guidance for ethical behavior applicable to cost-management analysts. 1-8 IMA Overarching Ethical Principles Honesty Fairness PRINCIPLES Responsibility Objectivity 1-9 IMA Standards for Ethical Behavior Follow applicable laws, regulations and standards. Maintain professional expertise, and communicate any limitations or constraints. Competence Provide decision support information and recommendations that are accurate and timely. 1-10 IMA Standards for Ethical Behavior Do not disclose confidential information unless legally obligated to do so. Do not use confidential information for personal advantage. Confidentiality Inform relevant parties about the proper use of confidential information. 1-11 IMA Standards for Ethical Behavior Avoid conflicts of interest and advise others of potential conflicts. Refrain from conduct that could compromise ethical performance. Integrity Abstain from activities that might discredit the profession. 1-12 IMA Standards for Ethical Behavior Communicate information fairly and objectively. Credibility Disclose all information that should influence an intended user’s understanding of reports and analyses. Disclose delays or deficiencies in information and its processing. 1-13 Sarbanes-Oxley Act (SOX) (Section 404) The CEO and CFO are now personally responsible for their company’s financial statements. They must sign the statements and take responsibility for their accuracy. The CEO and CFO are responsible for their company’s system of internal controls over its financial reporting. Accurate cost measurement has gained in importance. 1-14 Internal Control System (to assure that a company achieves…) Effectiveness and efficiency in its operations Compliance with laws and regulations Reliability in its financial reporting 1-15 Learning Objective 3 1-16 Strategic Decision Making Strategy An organization’s overall plan or policy to achieve its goals. Key questions Where do we want to go? How do we want to get there? Exh. 1.1 1-17 Where do We Want to Go? – Strategic Missions • New market potential • Be early entrant • Achieve growth • Capture market share REWARDS High Hold Medium Harvest Low Divest Low Build • Continuing market • Maintain growth • Be a major player • Protect market share • Continuing market • Maintain cash flow • Maintain volume • Cut costs • Declining market • Exit at lowest cost • Minimize losses • Find a buyer quickly Medium RISK High 1-18 How Do We Want to Get There? Managers are more successful in attaining objectives if they: Understand sources and threats to competitive advantages. Use effective decision making techniques. Competitive advantages result from achieving a value chain that enables an organization to provide more value (perhaps at a lower cost) than its competitors. Exh. 1.2 1-19 The Value Chain Where do we want to go? How do we want to get there? Physical resources Human resources Support services •Accounting •Human resources •Legal services •Information systems •Telecommunications R& D Desig n Supply Production Marketing Primary processes Distribution Customer service Value of products and services 1-20 Outsourcing and the Value Chain Focus resources on parts of the value chain that are most important to company goals. What is most likely to be outsourced? Information services, legal, logistics, human resources, payroll, accounting, tax. Outsource those value chain processes that can be done more efficiently by others. Potential problem Loss of control and internal expertise. 1-21 Competitive Advantages, Sources and Threats Product Strategy Low Cost Production Source of Capability Create New Knowledge Product Differentiation Imitate Others Business Unit Strategy Build Hold Harvest Divest Suppliers Market Focus Exh. 1.3 1-22 Formulation of Strategic Action Plans An 8-step process at Pursuit Data 1. 2. 3. 4. 5. 6. 7. 8. Identify need for change. Create team to lead and manage change. Create vision of the change and strategy for achieving vision. Communicate vision and strategy for change and have change team act as a role model. Encourage innovation and remove obstacles to change. Ensure that short-term achievements are frequent and obvious. Use successes to create opportunities for improving entire organization. Reinforce culture of more improvement, better leadership, more effective management. 1-23 Learning Objective 4 1-24 Evaluating Plans and Outcomes Operational Strategic performance analysis performance analysis Has short-run performance met expectations? Has long-run performance met expectations? 1-25 Evaluating Plans and Outcomes Quantitative information and qualitative information about a proposed plan Cost Benefit Analysi s Variance Analysis Differences between the expected and actual costs of business operations 1-26 End of Chapter 1