History
Focus
Sponsorship
Our best products
Contact us
History
Nike, Inc is an American multinational corporation that is engaged in the design, development,
manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and
services. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of
sport equipment.
The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight,
and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike (Greek Νίκη,
pronounced [nǐːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand, as well as
Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force 1, Nike Dunk, Foamposite, Nike Skateboarding, and
subsidiaries including Brand Jordan, Hurley International and Converse. Nike sponsors many high-profile
athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the
Swoosh logo.
DATAS
Focus
• Dedication and effort needed to excel in sports and satisfaction.
• Personal benefit associated using its products and the values satisfied by the
product used.
• Create an image of “performance, competition, achievement and doing your
personal best”.
Footwear best products
• Mercurial
• Air Max
• Free run
• Jordan
STATISTICS
Sponsorship
Nike pays top athletes in many sports to use their products and promote and advertise their
technology and design.
The signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike
over the course of his career, with Spike Lee as Mars Blackmon, proved to be one of the biggest
boosts to Nike's publicity and sales.
Nike has been the official kit sponsor for the Indian cricket team since 2005.
Nike also sponsored soccer players such as Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier
Drogba, Neymar, Zlatan Ibrahimović, Mario Balotelli, Wesley Sneijder, Wayne Rooney, Landon
Donovan among others.
More details
Contact us
There is a Nike Store in every country.
Find what is the closest one to you.
SHOPS