Role Profile: Digital Marketing and Communications Manager
Purpose of the role: To develop and manage New Wine’s digital marketing
strategy through a variety of new media channels
Line manager: Head of Marketing and Communications
New Wine is looking for a Digital Marketing and Communications Manager to
come and join the creative, dynamic team to build, develop and manage the
growing digital marketing strategy. This role has a strong focus on the
development of New Wine in the digital sphere, focussing on website, emarketing, social media, apps and video production.
Key responsibilities
 Day to day management of New Wine’s website, including editing copy,
incorporating images, creating new pages, liaising with developers for site
development and fixes and general maintenance and updating tasks.
 Development and implementation of New Wine’s digital marketing
strategy in line with the brand plan.
 Management of New Wine’s social media channels (including Twitter,
Facebook, Instagram and YouTube), ensuring these channels are not only
regularly updated but provide a valuable marketing tool for New Wine, at
the same time building an online community of New Wine ‘ambassadors’.
 Management of third party consultants and companies to deliver projects
on time and to budget.
 Management of New Wine’s event apps, including content creation and
dealing with third party developers.
Further responsibilities:
 Blogging: Development and application of blogging strategy; project
manage the development of any necessary tools for this, and work at
events to deliver blogging content.
 Film and video: Filming, pre- and post-production of New Wine’s monthly
bulletins and post-production of a range of other short bulletins and ad hoc
filming tasks.
 Assist with New Wine’s regular e-communications.
 Assist as necessary with creation and production of event publicity – e.g.
event flyers and programmes, magazine and others as required.
 Work with our Church Leaders’ Network team to help them equip and
resources church leaders across the country.
 Work with the Marketing and Communications team to develop the New
Wine brand, and ensure it is consistently used across the organisation.
 Assist other departments as and when needs arise, and work at a range of
New Wine events throughout the year, including at the National Gatherings
each summer.
Person Specification: Digital Marketing and Communications Manager
Essential
Desirable
 High quality standards and
controls
 Living and building the brand
 Innovation and change
Attributes:
 Technical skills and knowledge
 Communication and influence
 Drive for results
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Skills:
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Knowledge
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Two-three years experience
working with a strong and
established brand
Experience of website content
management systems
Project management skills
Able to manage own time,
priorities and work to deadlines
Able to learn new skills and adapt
to changes
Good communication skills, both
verbally and in writing
Ability to set and meeting specific
targets and goals
Experience of website content
creation and development
Knowledge of Microsoft Office
programmes and Mac OSX
Understanding of and commitment
to the vision and values of New
Wine
Working knowledge of brand
management and development
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Filming and
editing skills,
ideally using Final
Cut Pro
Experience of
audio editing
software, e.g.
Garageband or
Audacity
Working
knowledge of
Drupal website
systems
Experience in
running social
media channels
for an established
brand
Previous work
with app
development and
content
management
Additional information:
 Salary: £25,000
 Hours: 37.5 per week
 Holidays: 20 per annum (plus bank holidays)
 Contributory pension scheme (2% employee/5% employer)
 Closing date for applications: 29 August 2014
 Place of work: 4a Ridley Avenue, Ealing (full time working at the National
Gatherings in Shepton Mallet is essential)
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Applicants for a post at New Wine will need to show that they have the
necessary skills, experience and attributes relevant to the advertised
vacancy. All applicants should be committed to New Wine’s mission and
values, and a genuine occupational requirement exists that applicants
share the belief and ethos of a biblical, Christian faith.
Please send applications to:
james.dwyer@new-wine.org
James Dwyer
New Wine Trust
4a Ridley Avenue
London
W13 9XW