Advertising Media Rates
***PLEASE NOTE: The rates listed below are for the use of the media (billboard, tv, radio) to run
the ad. It does not include the cost to create the ad. (For example: the image that is put on
the billboard or wrapped around the bus, the cost to shoot a TV ad or the actors required.)
That would be an additional cost.
Billboards:
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Rotary (moves to various locations every 45-60 days): Per Month $1,000 - $12,500
Permanent: Per Month: $1,500 - $35,000
Small Billboards in suburbs (neighborhoods): Per Month: $300 - $1,500
Bus Bench: per month $75 - $125
Bus Shelter: Per month $200 - $1,500
Bus: Per month $2,025
Trains: (For 10 trains Per month) $15,000 based on a 52 week program
Light Rail Shelter: Per month $750
Mall Display: Per month $350 - $1,500 per panel
TV: 30 Second Commercial
http://visual.ly/how-much-30-second-tv-ad
Primetime is from 7:00-9:00pm
Sunday is the most expensive day…
Saturday is the least expensive day…
NBC Wednesday Night
FOX Wednesday Night
Super Bowl 30 sec. commercial
$127,178
$165,470
$ 38,644
$ 64,000
$502,900
$4.5 Million
Radio: 30 Second Commercial
6:00 am – 10:00 am
10:00 am – 3:00 pm
3:00 pm – 7:00 pm
7:00 pm – 12:00 mid
M-F
$120
$120
$120
$40
Sat
$60
$60
$60
$40
Sun
$40
$40
$40
$40
Website:
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Banner Ads on internet websites $60 per banner
Twitter/Facebook: Free. Just the cost of the employee that has it as one of their duties.
Newspaper: ROP “Run of Press” Ad runs in one of the main sections distributed state wide
(Main news, sports section, business etc…) ROP has minimum of 1 inch.
ROP Black & White Rate
Mon-Thurs.
Friday
Saturday
Sunday
$329.45 per column inch
$335.70 per column inch
$341.25 per column inch
$446.90 per column inch
ROP Color Rate: Black + Multicolor
Mon-Thurs.
Fri-Sat
Sunday
$3,833.00 per column inch
$4,136.00 per column inch
$4,745.00 per column inch
Magazine: Sports Illustrated
National Edition - 3,150,000 (average net paid circulation)
B&W
4-Color
166,500
238,000
Second Cover
N/A
273,700
Second Cover Spread
N/A
547,400
Third Cover
N/A
261,800
Back Cover
N/A
309,400
4 Columns
224,500
319,300
2 Columns
137,000
195,400
1/2 Page Horizontal
114,000
162,700
1/2 Page Horizontal Spread
215,500
307,500
1/3 Page (Vertical or Square)
76,500
108,500
Full Page
Specialty: To find the price of T-shirts, Phone cases, dog leashes, pens, hats, etc. use this link
below to find the price: http://www.promoplace.com/customresources
Direct Mail: Use the link below to calculate your specific Direct mail needs.
http://www.zairmail.com/Cendix/costcalc.asp