DELTA AIRLINES
Corporation Report
Conner Martinez #51 Mori Savini #44 Rhinehart
Wilson#72
Company Description:
Delta Airlines is a major American airline, headquartered in Atlanta Georgia. They are a
costumer-centered organization whose focus is on those that use their airline. They are one of the
world’s most renowned companies, centered on customer loyalty and providing the best service
for their consumers as possible. Their staff includes pilots and flight attendants, all knowing the
importance of providing the best service possible.
Delta Air Lines Mission Statement:
"We—Delta's employees, customers, and community partners—together form a force for
positive local and global change, dedicated to bettering standards of living and the environment
where we and our customers live and work. We are Delta's Force for Global Good." (Farfan,
2000)
Delta Airlines Code Of Ethics
In order to be the world’s greatest airline, Delta employees have to act with integrity.
Earn the trust of their customers, suppliers, employees, and share owners. They must respect and
support each other. Be loyal, they must act in a way they can be proud of. As a Delta employee I
must know what’s right, do what’s right, ask if I am ever unsure, and keep asking until you get
the answer. (Hillsman)
Company History
Delta Airlines began operations as Huff Daland Duster a crop dusting corporation. The
company was based in Monore Louisaian and during the winter it did crop dusting in Peru. In
1927 it received a contract to carry airmail between Peru and Ecuador. Huff Daland
Manufacturing the airlines owner sold its crop dusing subsidairy to a Monroe businessman. He
renamed the company Delta Air. The company began passenger service between Dallas Texas
and Jackson Mississippi. In 1934 Delta won its first air mail contract. In 1941 Delta moved its
offices from Monroe to Atlanta. In 1953 Delta merged with Chicago and Southern Airlines. In
1972 it aquireed Northeast Airlines and in 1987 it aquired Western Airlines.In 1991 Delta
acquired many of the assets of bankrupt Pan American, including its European routes, its shuttle
and many of the aircraft to fly on those routes. Delta struggled by the beginning of the 21st
century to compete with low cost carriers. Delta started a low cost subsidiary Song. Rapidly
rising fuel cost pushed Delta into bankrupcy in September 2005. (ALexander, 2003)
Analysis
Delta Airlines is more than just an airline to me, and my group. It stands out to be such a
positive working environment. After learning and understanding the development of a very
successful flight team we see that hard work pays off, especially in the business scheme. After
learning about how Delta treats its employees with great benefits we see how they are so
successful. Their goal of having the best customer service and a good organization for customer
loyalty, this makes Delta Airlines a truly remarkable company. Delta was able to overcome its
hardships and develop from simply a crop dusting company to the incredible flight company that
people know and love it as today.
However, with a business with so much publicity, it is bound to come with its problems
that need to be overcome as well. Some believe Delta’s prices to be outrageous. When trying to
decide what airline is the best for you to fly, Delta will not always be the best on the list. Another
downside to this organization comes with the fact that it is such a large corporation. With so
many people flying the same airline and expecting the same benefits, travelers are sure to run
into complications when it comes to trying to make it to their destinations. Customers often
complain of long lines when waiting at the airport, and because of this, it is sometimes in the
traveler’s best interest to use a smaller, less busy airline.
Though there are faults with every corporation, Delta still manages to rise to the occasion
and prove time and time again that they are a worthwhile organization and that they are worth
the hassle that may come with the airline. The heart of Delta Airlines is its customers and those
that remain loyal to the airline. As Hillsman stated before, Delta employees know how important
it is to treat each other, their superiors, and especially their customers with the respect and
dedication that it takes to keep them as a truly amazing organization.
Works Cited
ALexander, M. (2003, January 5). Delta Airlines Official Site. Retrieved from
http://www.historycentral.com/aviation/airlines/Delta.html
Farfan, B. (2000, January 1). Delta Airlines Mission Statement. Retrieved from About.com:
http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Delta-AirLines-Mission-Statement.htm
Hillsman, D. (n.d.). Delta Airlines Code Of Ethics. Retrieved from Delta Airlines Portfolio :
https://sites.google.com/a/email.vccs.edu/bus100dhillsman/home/code-of-ethics