SWOT ANALYSIS
By Mayka Villarreal
FORD MOTOR COMPANY
Ford Motor Company is a global
company with two core businesses:
Automotive and Financial Services.
WHAT IS SWOT
Strengths: attributes of the organization
that are helpful to achieving the objective.
 Weaknesses: attributes of the
organization that are harmful to achieving
the objective.
 Opportunities: external conditions that are
helpful to achieving the objective.
 Threats: external conditions that are
harmful to achieving the objective.

Their vision….
“Our vision for the future is simple: We
want to build great products, a
strong business, and a better world.”
Ford’s vision is, “To become the
world's leading consumer company
for automotive products and
services” (Ford.com).
Ford has been focusing on cutting costs to
increase margins more than its
competitors. In 1997, Ford cut $1 billion in
costs as a result of work suggestions and
using standardized parts for different Ford
models. As a result of using standardized
parts, Ford was able to decrease the
number of inventory parts, which
decreased the chance of inventory parts
not in stock. This meant the assembly
plant would be shut down less for out of
stock parts, saving Ford money
(Stevenson 548).

The Taurus was a
milestone design for
both Ford and the
entire American
automotive industry,
as well as a very
influential vehicle in
the marketplace, with
Ford selling nearly 7.5
million examples
during its 20 years of
production.
FORD’S TECHNOLOGY
Ford has been an innovator in the auto
industry when it comes to
technology.
Examples are:
 videoconferencing
and computerassisted design and manufacturing
technologies
 use an online computer network to
share ideas, create the actual
designs, integrate the designs for the
various parts and components, and
build and test prototypes via
computer simulations
 Voice
over IP phones
Recommendations

Some recommendations are needed for
Ford to maximize profits. Ford needs to
capitalize on all the new vehicles coming
on to the market. Aggressive advertising
campaigns might entice consumers to go
to a Ford dealer and look at the new
products. The only way Ford can make
money from theses new vehicles is to sell
a lot of them. Costs need to be reasonable
for the appropriate class of vehicles.
HONDA MOTOR COMPANY
 Honda
motor company is not your
average Japanese car manufacturer.
Originally know for motorcycles,
Honda has managed to dominate a
system in Japan and become one of
the dominant automobile
manufactures in the world.
 Honda
has a reputation for producing
high quality products from cars to
motorcycles to lawn mowers. In fact
they are the largest manufacturer of
motorcycles in the world.

FORD MUSTANG…
 Honda
has won many awards for
initial quality and customer
satisfaction. Their automobiles are
reliable and generally fuel efficient.
 The cutting edge Asimo robot and a
successful motor sports programs
provide innovations that are passed
to consumers as well as press
recognition.


ASIMO ROBOT
The New ASIMO has made great
leaps forward from its
predecessor. In fact, the New
ASIMO can walk along with you
(holding your hand if you wish),
and features advanced mobility,
to the extent that ASIMO can now
move carts and other objects
around at will. And, with a newly
developed total control system
that controls all of ASIMO's
functions, ASIMO can
autonomously act as a
receptionist, or even deliver
drinks on a tray. The New ASIMO
is also more agile than before,
being able to run at 6km/h, and
even turn whilst running.
VOCABULARY
 Struggling:
 Entice:
 Dealer:
 VoIP
luchando
tentar
negociante
phone: voice over internet
protocol
 CEO:
chief executive officer
 Stance:
posición
 Sizeable:
condierable
 Average:
promedio