Communication Plan Getting Baderman Island Resort through the Organizational Change Process Introduction O The Scenario O The Challenge of Change O Launching the Communication Plan O The Pre-change Approval O Creating the Need for Change O Midstream Change & Communication O Confirming the Change O The Impact of Management’s Response O Addressing the Negative O The Importance of a Communication Plan The Scenario The Organization - Baderman Island Resort The Change – Better quality control policies The Challenge of Change “When implementing a change program, change leaders often find that misinformation and rumors are rampant in their organization…….....the challenge is to persuade employees to move in a common direction” (Spector, 2013 pg. 319). Launching the Communication Plan The Four Stages – O The Pre-change Approval O Creating the Need for Change O Midstream Change & Communication O Confirming the Change Laying out the Plan Planning for Each Stage O The Purpose O Necessary Technology O Testing Effectiveness O Generating Feedback The Pre-Change Approval The Purpose O To convince top management of the need for change Necessary Technology O Email and presentations Testing Effectiveness O Gauge the responses and questions Generating Feedback O Encourage open communication Creating the Need for Change The Purpose O Create dissatisfaction with current policies Necessary Technology O Presentations Testing Effectiveness O Review the results of the pre-change approval meeting Generating Feedback O Ask for questions, thoughts, suggestions, and concerns Midstream Change & Communication The Purpose O To positively create the change Necessary Technology O Email updates, event timelines, company’s computer system, and progress reports Testing Effectiveness O Have weekly meetings to assess how the change is proceeding Generating Feedback O Weekly meetings to assess reactions Confirming the Change The Purpose O To confirm and celebrate the change Necessary Technology O Email, company’s computer system, and social media Testing Effectiveness O Organization-wide celebration Generating Feedback O End of change survey The Impact of Management’s Response On average only 27% of employees feel that management is in touch with their concerns (Spector, 2013). Addressing the Negative O Treat people with respect O Provide specific information O Have no surprises O Provide participation O Respond positively O Weave the change into existing policies O Have honest and open communication The Importance of a Communication Plan “The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw References O Fojt, M. (1995). Quality planning and the communication plan. The Journal of Services Marketing, 9(3), 27. Retrieved April 30, 2014 from: http://search.proquest.com/docview/212663560?accountid= 458 O Shaw, George Bernard (n.d.). Retrieved May 5, 2013 from BrainyQuotes.com: www.brainyquote.com/quotes/topics/topic_communication.html #C6m0H3xWv7pchSrD.99 O Spector, B. (2013). Implementing organizational change: Theory into practice (3rd ed.). Upper Saddle River, NJ: Prentice Hall. O Tupper, C., Deszca, G., & Cynthia, I. (2012). Organizational change: An action-oriented toolkit (2nd ed.). Thousand Oaks, CA: Sage.