Integrated Marketing Channels and Logistics MKT 2323
Student Workload Schedule Fall 2010
WEEK
#1
Sep 6
#2
Sep 13
#3
Sep 20
#4
Sep 27
#5
Oct 4
#6
Oct 11
#7
Oct 18
TOPICS
1.
2.
3.
4.
1.
Welcome and Course Overview.
What is Distribution?
Channel Participants
Review of SC from MGT 2320
Legal Issues & Marketing
Channels
2. Behavioural Processes in
Marketing channels
READING
SCHEDULE
Chapter 1 &
2
Chapter 3 &
4
1. E-business models and
strategies
2. Channel Strategies
Ebus:
models and
strategies
Chapter 5
Designing the Marketing Channel
Chapter 6
1. Selecting the Channel Members
2. Motivating the Channel
Members
3. Test # 1 Review
Chapter 7
1. Product Issues in Channel
Management
Chapter 10
1. Pricing Issues in Channel
Management
2. Promoting through the
Marketing Channel
Chapter 11 &
12
IN CLASS
1. Assign team debates (25%).
2. Assign class led discussions (3%).
3. In-class application.
HYBRID (All hybrid assignments are due before
the start of class the following week)
Weekly homework assignment (1.5%)1
1. Debate team contracts due.
2. Sign up for class led discussion.
3. Weekly homework assignment
discussion.
4. In-class application.
DUE at the start of class:
- Signed up for class led discussion3
- Debate team contracts & group pages3
1. Week 3 class led discussion (3%).
2. In-class application.
3. Weekly homework assignment
discussion.
1. Weekly homework assignment (1%)1
2. Online Quiz #1 (Chapters 1, 2, 3 & 4) (1.5%)1
1. Week 4 class led discussion (3%).
2. In-class application.
3. Weekly homework assignment
discussion.
1. Week 5 class led discussion (3%).
2. In-class application.
3. Weekly homework assignment
discussion.
DUE: Debate teams signed up via wiki3
1. Test #1 – Content of weeks 1-5. (10%)2
2. In-class application.
1. Weekly homework assignment (1%)1
2. Discussion Board Question #1 (1.5%)1
1. Week 7 class led discussion (3%).
2. In-class application.
3. Weekly homework assignment
discussion.
1. Weekly homework assignment (1%)1
2. Online Quiz #3 (Chapters 10, 11 & 12) (1.5%)1
Weekly homework assignment (1.5%)1
1. Online Quiz #2 (Chapters 5, 6 & 7) (1.5%)1
2. Prepare for Test #12
1. Weekly homework assignment (1%)1
2. Discussion Board Question #2 (1.5%)1
WEEK
#8
Oct 25
#9
Nov 1
# 10
Nov 8
# 11
Nov 15
# 12
Nov 22
# 13
Nov 29
# 14
Dec 6
# 15
TOPICS
READING
SCHEDULE
Electronic Marketing Channels
Customer Relationship Management
(CRM).
1. Web Site Design
2. Review for Test #2
SEO
Direct Selling and Direct Marketing
Channel Systems
Chapter 16
Marketing channels for services.
Chapter 17
1. Logistics
2. Final Exam Review
Final Exam
All Content
Above
IN CLASS
1. Week 8 class led discussion (3%).
2. In-class applications.
3. Weekly homework assignment
discussion.
1. 1st Debate (25%).
2. Week 9 class led discussion (3%).
3. In-class application.
4. Weekly homework assignment
discussion.
1. 2nd Debate (25%).
2. Week 10 class led discussion (3%).
3. In-class application.
1. Test #2 – Content of weeks 6-10
(10%). 2
2. In-class application.
1. 3rd Debate (25%).
2. Week 12 class led discussion (3%).
3. In-class application.
4th Debate (25%).
Week 13 class led discussion (3%).
In-class application.
Weekly homework assignment
discussion.
1. 5th Debate (25%).
2. Week 14 class led discussion (3%).
3. In-class application.
Final Exam (30%) 2
1.
2.
3.
4.
HYBRID
(All hybrid assignments are due before the start
of class the following week.)
Weekly homework assignment (1.5%)1
Discussion Board Question #3 (1.5%)1
Prepare for Test #22
Discussion Board Question #4 (1.5%)1
Weekly homework assignment (1.5%)1
Online Quiz #4 (16 & 17) (1.5%)1
NOTES
1. All hybrid assignments are due before the start of class the following week.
2. In order to pass this course you must pass the 3 tests/exams on a cumulative basis. That is you must achieve at least 25/50 on the 2 mid-term tests and final
exam combined in order to pass this course. You must also pass the course to pass the course.
3. Missed due dates result in a 10% grade penalty to the associated assignment.