THE EFFECTS OF SOCIAL MEDIA ON YOUNG
PROFESSIONALS
Emily Johnson
•
Jackie Giafaglione
•
•
Kyle Kessler
Emily Peterson
•
Rebecca Campbell
•
•
Darren Krieg
TWITTER
•
Micro-blogging site
•
Launched July 2006
•
Over 300 million users
•
1.6 billion search queries per day
PROS
• Easy to use
• Highly interactive. Can contact people directly
• Can search all posts on Twitter using key words
• “Tweets” are often rebroadcast as “retweets”
CONS
•
Limited to 140 characters per post
•
Smaller user base then Facebook
•
Can’t post videos
•
Unsure of how much your tweets are being read
CRUCIAL TO YOUNG PROFESSIONALS
• 56% of young professionals will not work for a company that
bans social media
• A third of the students polled valued social media freedom over
salary
• A third considered the Internet to be as important as air, water,
and shelter
BUSINESSES UTILIZING TWITTER
•
GM, Ford, Chevy
•
Airlines & Hotels
•
Sports teams
•
ComCast
•
H&R Block
•
Whole Foods Market , Starbucks
WHY THEY USE TWITTER
•
Connecting with customers
•
Branding
•
Immediate customer feedback
•
Marketing
•
News
•
Spy on competition
•
Twitter is viral
HOW IT RELATES TO YOUNG PROFESSIONALS
•
Using twitter to your advantage
•
Keep your pulse on a specific area of interest
•
Access to resources and job information
EFFECTS OF TWITTER
•
If used in the right way, twitter can be extremely beneficial
•
Provides endless opportunities to connect to businesses
•
Can market yourself in a positive way
WHEN TWITTER CAN HURT
• RMV employee fired because of “nasty rant” on twitter
• LVDEC employee fired when she suggested in a post that
colleagues leave work early to golf
• Twitter leads 3 congressmen to be fired
TWITTER: POSITIVE RESOURCE
•
All in all, Twitter is positive social media IF used the right way
•
Can easily get out of hand and be detrimental to young professionals
BLOGS
•
Formally Weblogs
•
Written by one person or small group on a single topic
•
Traditionally link-driven
• Allows for filtering
•
More recently blog publishing servers are used
• Completely public
BLOGS: GOOD OR BAD
•
Can be very beneficial
•
Companies post asking for feedback
•
Could be the way to success
•
Example: Justin Hall
SUCCESSFUL BLOG EXAMPLE: JUSTIN HALL
•
Started blogging while doing a summer internship
•
Blog got huge support from readers
• Became youngest speaker at Rand think tank
• Taught web ethics class
JUSTIN HALL’S SUCCESS
JUSTIN HALL’S SUCCESS
•
Became CEO of mobile gaming company
•
Producer working on mobile games with ngmoco
•
Continued blogging until age 31
•
Blogs is now archives
THE CON: NATALIE MUNROE
•
Teacher at Central Bucks East High School
•
Wrote blog she thought was private
•
"A complete and utter jerk in all ways”
•
“Although academically okay your child has no other redeeming qualities”
•
"I hear the trash company is hiring”
•
"There's no other way to say this, I hate your kid.
NATALIE MUNROE
•
Suspended from teaching
•
Did not get fired
• School had no internet policy
•
Lost many students
• Most transferred out of her classes
•
Lost respect and trust from parents and administrators
NATALIE MUNROE: TURNING IT AROUND
•
Kept teaching
•
Started new blog
• More eloquently written
•
Slowly gaining back students and reputation
BLOGS: GOOD OR BAD?
•
Can be both
• When used correctly they great
• When used improperly: negative consequences are inevitable
KEY FEATURES
•
Circles-Organize the people you follow
•
Hangouts-Video chats for networking
•
“+” before search query makes finding businesses easier
•
Control who Tags You
•
Provide Links to Websites on your Profile
BY THE NUMBERS
900
800
700
600
500
Users (in millions)
400
300
200
100
0
Facebook
*As of January 2012
Google +
1000
800
Potential Growth in the
next year
Users (in millions)
600
400
200
0
Facebook
Google +
BUT….
•
Potential is not Guaranteed
•
Ultimately, the fate of Google+ rests in the hands of the public
THE NEW NETWORKING
•
The Internet has revolutionized the way people stay connected
•
LinkedIn takes advantage of new technology
•
Current job-seekers need to stay up to date to remain relevant in today’s job market
WHY LINKEDIN?
•
Used for purely professional purposes
•
Highlights professional development rather than social life
•
Unique features geared towards employers
• References
• Connections
MAXIMIZING YOUR PROFILE
•
Keep employment experience up to date
•
Connect with potential employers in desired field
•
Utilize a professional picture
•
100% profile completion
BENEFITS OF LINKEDIN
•
Recruiters utilize LinkedIn daily
•
Joining networks creates opportunities
• Alumni
• Past employers
•
Connections help to stand out among other applicants
POSSIBLE REPERCUSSIONS
•
Be aware of current employer’s policies on social networking
• Man fired for LinkedIn profile
John Flexman
CONCLUSION
•
LinkedIn is very beneficial when used properly
•
New form of networking that embraces current technology
•
Excellent way to stay connected
•
Value recognized by top recruiters
•
Only social networking for purely professional use
The Positive Effects of YouTube on Young Professionals
Promote Yourself on YouTube
⦁ Tom Ferry
⦁ Life! By Design
“Visumé”
⦁ Video résumé or CV
⦁ Beneficial or detrimental?
YouTube Video Contests
⦁ Emily Luther & Charlie Puth
⦁ Perez Hilton’s cover song contest
Post & Hope for the Best
⦁ Justin Bieber
⦁ Biggest YouTube success story
The Negative Effects of YouTube on Young Professionals
Fired for posting degrading videos about jobs:
Chris Cristwell
⦁ Starbucks barista
http://www.youtube.com/watch?v=MUTrJW-0xtc
Courtney Collins & Pete Thompson
⦁ KARK-TV anchor and news reporter
FACEBOOK – THE BEGINNINGS
•
2004
•
Four Harvard students
•
485 million users
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3,000 employees
•
$3 billions annually
WHAT FACEBOOK DOES RIGHT
•
The “Like” Pages
• Major companies and corporations
• Job Availability and Upcoming Opportunity
•
Back to Basics – Networking
• Establish connections
• Jobs!
WHAT FACEBOOK DOES WRONG
•
•
•
User Error
•
Photo Uploads
•
Status Updates
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Fan pages and Subscriptions
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Personal Information – political views, religion, etc…
Privacy Issues
•
Ever changing privacy policy
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Poor notification system
Liability for Others
•
Friends posts
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Videos/Photos/Links
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Cursing, racism, sexism, and more
SOCIAL MEDIA – GOOD OR BAD?
•
Not simply black and white
•
User – dependent!
REFERENCES - TWITTER
•
Cogan, Marin. "Hill Staffers Fired in Twitter Flap - Marin Cogan and Jonathan Allen POLITICO.com." Politics, Political News - POLITICO.com - POLITICO.com. Web. 8 Feb. 2012.
<http://www.politico.com/news/stories/1211/70116.html>.
•
Frogameni, Vincent. "Social Media and Young Professionals | Frog Social Media
Solutions." Frogameni Writing Solutions. Web. 8 Feb. 2012.
<http://www.frogameni.com/2011/09/22/social-media-young-professionals/>.
•
Mitchell, Nikita T. "Twitter for Young Professionals: Are You Using It to Your Advantage?" Web
log post. Journeyful Life. 1 June 2011. Web.
•
"RMV Employee Fired for Twitter Rant." Boston News, Weather & Sports | FOX25 News
Boston, Massachusetts | FOX 25. Web. 12 Feb. 2012.
<http://www.myfoxboston.com/dpp/news/local/local-man-fired-for-twitter-rant-20110606>.
•
"Worker FIRED For F-Bomb Tweet On Chrysler Twitter Account." Breaking News and Opinion
on The Huffington Post. Web. 8 Feb. 2012.
<http://www.huffingtonpost.com/2011/03/10/chrysler-twitter-f-bomb-tweet_n_834246.html>.
REFERENCES - BLOGS
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Blood, Rebecca. "Weblogs: A History and Perspective." 07 09 200. Rebecca's Pocket. 10
February 2012 < http://www.rebeccablood.net/essays/weblog_history.html>.
•
Canning, Andrea. "Teacher Defends Insulting Blog Posts About Her Students: 'I Hear the
Trash Company is Hiring." 16 February 2011. ABC News. 10 February 2012
<http://abcnews.go.com/US/pennsylvania-teacher-wrote-insulting-blog-posts-studentssuspended/story?id=12929001#.TzXGHJg3vI0>.
•
Harmanci, Reyhan. "Time to get a life -- pioneer blogger Justin Hall bows out at 31 Read
more: http://www.sfgate.com/cgibin/article.cgi?f=/c/a/2005/02/20/MNGBKBEJO01.DTL&ao=all#ixzz1m23uAa7z." 20
February 2005. SFGate. 10 February 2012 <http://www.sfgate.com/cgibin/article.cgi?f=/c/a/2005/02/20/MNGBKBEJO01.DTL&ao=all>.
REFERENCES – GOOGLE+
•
Garling, Caleb. "Why Google Plus Pages (Will) Beat Facebook. And Twitter | Wired
Enterprise | Wired.com." Wired.com. 8 Nov. 2011. Web. 8 Feb. 2012.
<http://www.wired.com/wiredenterprise/2011/11/google-plus-pages/>.
•
Huhman, Heather R. "4 Reasons Google Plus Will Make Hiring Easier - Business Insider."
Featured Articles From The Business Insider. 23 Aug. 2011. Web. 11 Feb. 2012.
<http://articles.businessinsider.com/2011-08-23/strategy/30095210_1_video-chat-googlesearches-social-network>.
•
Huhman, Heather. "3 Ways Google Plus Will Affect Your Job Search | CAREEREALISM."
CAREEREALISM | Career and Job Search Blog. Careerealism, 4 Oct. 2011. Web. 8 Feb.
2012. <http://www.careerealism.com/job-search-google-plus/>.
•
Mitchell, Dan. "Google Plus vs. Facebook: Not a Zero-sum Game - Fortune Tech."
Fortune Tech: Technology Blogs, News and Analysis from Fortune Magazine. Cables
News Network Money, 5 Jan. 2012. Web. 8 Feb. 2012.
<http://tech.fortune.cnn.com/2012/01/05/google-plus-vs-facebook-not-a-zero-sumgame/>.
REFERENCES – GOOGLE+ (CONT)
•
Oliu, Walter E., Charles T. Brusaw, and Gerald J. Alred. Writing That Works:
Communicating Effectively on the Job. New York, NY: Bedford/St. Martin's, 2010. Print.
•
Ostrander, Susan M. "Google Plus vs. Facebook: Who's Winning?" Breaking News and
Opinion on The Huffington Post. Huffington Post, 20 Nov. 2011. Web. 11 Feb. 2012.
<http://www.huffingtonpost.com/2011/09/20/google-vs-facebook_n_972080.html>.
•
Swallow, Erica. "The Pros & Cons of Google for Small Business." Social Media News and
Web Tips – Mashable – The Social Media Guide. 25, December. Web. 11 Feb. 2012.
<http://mashable.com/2011/12/25/google-plus-for-small-business/>.
•
Wall, Alex. "How Google Plus Business Pages Will Change Brand Communication |
Business 2 Community." Business 2 Community - Building Deeper Business Relationships
Through Engaging Communities. 9 Nov. 2011. Web. 11 Feb. 2012.
<http://www.business2community.com/google-plus/how-google-plus-business-pages-willchange-brand-communication-091209>.
REFERENCES - LINKEDIN
•
Samuelson, Kristin. "Deciphering LinkedIn's employment potential." Chicago
Tribune, 25 Dec. 2011. Web. 6 Feb. 2012.
•
Gray, Amanda. "Students network for job openings using LinkedIn." . The
Notre Dame Observer, 31 Jan. 2011. Web. 6 Feb. 2012.
•
Morse, Felicity. "LinkedIn Job Dispute: HR Executive John Flexman Forced
To Resign After Uploading CV." Huffington Post UK, 1 June 2011. Web. 6
Feb. 2012.
REFERENCES - YOUTUBE
•
•
•
•
"About Tom Ferry." About Tom Ferry: Life by design the book. Web. 11 Feb. 2012.
<http://tomferrybook.com/about-tom-ferry/>.
"Adele - Someone Like You." YouTube - Broadcast Yourself. 25 Sept. 2011. Web. 11 Feb. 2012.
<http://www.youtube.com/watch?v=nAHyGbOXoF4>.
•
Gardner, David. "Starbucks Sack Christopher Cristwell after YouTube Song Mocking
•
Customers." Home | Mail Online. 23 Sept. 2011. Web. 11 Feb. 2012.
Christopher-CristwellYouTube-song-mocking-customers.html>.
•
Goodman, Michelle. "Lights, Camera, Hire Me!" ABCNews.com - Breaking News,
•
•
•
•
•
<http://www.dailymail.co.uk/news/article-2040748/Starbucks-sack-
Latest News & Top Video News - ABC News. 7 Aug. 2008. Web. 11 Feb. 2012.
<http://abcnews.go.com/Business/CareerManagement/story?id=5526142>.
Ronson, Jon. "Justin Bieber: One Day with the Most Googled Name on the Planet." Latest News,
Sport and Comment from the Guardian | The Guardian. 12 Nov. 2010. Web. 11 Feb. 2012.
<http://www.guardian.co.uk/music/2010/nov/13/justin -bieber-interview>.
Roth, Geoffrey A. "Husband and Wife Get Fired Over YouTube Video." Jobs, Careers, and Job
Listings - AOL Jobs. 15 July 2010. Web. 11 Feb. 2012.
<http://jobs.aol.com/articles/2010/07/15/report-this-firing/>.
REFERENCES - FACEBOOK
•
Carlson, Nicholas. Business Insider. 05 March 2010. 08 February 2012
<http://www.businessinsider.com/how-facebook-was-founded-2010-3#>.
•
Clark, Amy. CBS News. 11 February 2009. 08 February 2012
<http://www.cbsnews.com/stories/2006/06/20/eveningnews/main1734920.shtml>.
•
Press, Middletown. Middletown Press. 06 September 2010. 09 February 2012
<http://www.middletownpress.com/articles/2010/09/16/news/doc4c919100dd42798520108
6.txt>.