Latimer County Tourism Trust Authority (LCTTA) Board Meeting Minutes of April 12, 2013 The LCTTA Board met April 12, 2013 in the Chamber of Commerce Meeting Room under the direction of the newly elected officers. The meeting was called to order at 2:37 pm by Chairman Maryellen Mooney. Roll was called and the following members were present: Maryellen Mooney, Chairman (Ch); Jodie White, Vice Chairman (VC); Mae Mings, Secretary, Mr. Leland Walker, and Dana Hugle, Executive Director. A quorum was present. Also attending was Lori Chrestman, Clerk. Adoption of Agenda: A motion to adopt the stated agenda was made by Ms. Mings and seconded by Mr. Walker. The motion carried. Approval of March 8, 2013 Minutes: The following changes were made: Pg 1, “Website Issues” Change last sentence to say, “She pointed….” Vice “He….”. Pg 2, “Trust Indenture & Bylaws, a. para 2: Add word “incomes” to end of sentence. “ “ “ a. para10: Remove paragraph entirely and add new paragraph: Ch Shaw state a concern regarding the use to promote private businesses. LCTTA needs further discussion and information about this issue. Page 3, “ “ b. para 1, 2nd sentence: Add the word “timer” to read “If a timer were to…” Mr. Walker moved to approved the LCTTA March Minutes with the three changes; Ms. Mings seconded. The minutes were approved with the three changes. Financial Report: Ms. Hugle stated it was obvious the Board was starting a busier time by from the Purchase Order listing. The Financial Report was accepted as presented. Public Comment: No Public Comment was made. Website Issues: Ms. Hugle passed around to each member the “revamped LCTTA brochure”. The number of events listed has been pared down to encourage the visitor to go to the website for more information. Ch Mooney stated it was much easier to read. Mr. Walker asked Ms. Hugle if she could add one photo, what would it be. Ms. Hugle replied it would be a motorcycle picture or one of downtown Wilburton. Ms. Mings asked how often the brochure would be updated. Ms. Hugle replied that would be the Board’s decision to make. An initial order of 5,000 would be a good starting point for distribution throughout the State. When the amount starts to get low, the Tourist Fulfillment Department notifies her of the need to replenish. VC White stated, “I like it. If I were asked, I‘d tell them about historic places and water opportunities, but not about Wilburton Main Street.” Page 1 Mr. Walker stated he was asking that question because we are advertising for all events, but car event is being advertised already through a different approved grant application. Perhaps that shot should be removed and another replace it. Ms. Mings stated she would like to see pictures of the inside of the lodge. Ms. Hugle stated that with nine runs scheduled, obviously fun runs have become popular so maybe that should be featured. Ch Mooney stated she liked the number of pictures featured as the brochure is not cluttered and is easy to read with good words: “EXPLORE” is well placed. Ms. Hugles said she would put the brochure on the agenda for the May Board Meeting. Mr. Walker stated he was ok with Ms. Hugle selecting a picture to replace the autos, swapping it out, and then going straight to print. Ms. Hugle said she recommended a short initial run of 5,000 brochures. Then after seeing how it was accepted, review and/or revise it and then have 5,000 printed. She stated she didn’t know the precise cost, but the price at Stigler Printing for 5,000 is around $1,000. Ch Mooney asked the Board their thoughts on that. VC White made a motion to print 5,000 brochures at Stigler Printing at a negotiated price not to exceed $2,000, negotiated and upon brochure approval by Dana Hugle. Ms. Mings seconded the motion. Ch Mooney asked for discussion. There being none, the motion passed when voted on. Discussion and Possible Action Concerning Grant Applications: 1. Merle Cox, Manager of Robbers Cave State Park, thanked the Board for the Grant to print the 3-1/2”x8-1/2” advertising cards for the June 29th Antique Tractor and Implement Show. He gave a card to each Board member and stated that he expects the Tractor Show to grow each year in popularity and attendance which will encourage more vendors to participate. 2. Mgr Cox brought the Board up to date on the Weekend Getaway results stating it was very profitable. Besides Oklahoma there were visitors from north Texas and Arkansas. He stated they sold more groups coupons in Dallas/Ft Worth than in Oklahoma City and Tulsa metropolitans. It worked out lodging was full one weekend with Texas tourists and the next with Oklahoma tourists. 3. Mgr Cox and Ranger Jimmy Elder submitted three applications: a. $1464: Radio Advertising Spots (Tractor Show on June 29, 2013) with KMCO and KMAG/KKBD: Begin 2 weeks before with 4 a day for 14 days or 56 total spots from KMCO and 138 total spots with KMAG/KKBD with web stream, both stations have a western venue of music. Mgr Cox stated the funding was for two markets: Ft Smith and McAlester. This second year contact has been made and we have confirmed craft vendors, food vendors, and pony rides which were not offered our inaugural event. By running the ads to the east and west of Wilburton, we should attract a large audience. Ft Smith has more exposure with more spots but it is a larger market. Ms. Hugle stated she has used both stations and had good results from each. Page 2 Mr. Walker made a motion to approve the radio station advertising grant for the Tractor Show. VC White seconded the motion after which Ch Mooney asked for discussion. There being no further discussion, the motion was approved. b. $476: 4 ea 4’x8’ Banners from Stigler Printing (Tractor Show on June 29, 2013): The $476 included the free artwork done by Stigler Printing. The banners are similar in design to the rack cards. Will distribute 3 to 4 weeks prior. VC White asked if the banners were date specific to be used only this year. Mgr Cox replied there is no specific date, just the phrase “last Saturday in June”. The intent is to use them repeatedly until they are rotten. VC White moved to approve the Grant Application for 4 banners as submitted. Ms. Mings seconded the motion. Ch Mooney asked for discussion. Ms. Hugle suggested he keep the banners similar to the cards in color. She said words are not necessary; just having pictures is good. She volunteered to help with the design by working with Stigler Printing. Ch Mooney called for a vote and the motion passed. c. $2,175: Inflatables (July 4th Event): 4 ea with Delivery/Setup/Attendants Mgr Cox stated he was reapplying for the inflatables based on the discussion at the last Board meeting. They were very popular with the kids from the time they were set up at 1:00 until dark when they were closed down. The big difference is last year my staff watched everything and everyone. This year the contractor carries his own liability insurance: they set up, maintain, watch the kids, and tear it down as well. Ms. Hugle asked if this company has the same weather policy. Mgr Cox stated he did not know but would check. VC White stated she liked any activity that doesn’t cost the family; they will find money for food and for beer, but these July 4th events are what builds the memories and building memories is what this is all about. This is a good activity. Mgr Cox stated he would check the contract for more details. Last year the Robbers Cave Park staff was responsible and they were stretched to their limit with traffic control and all their other duties. This contract calls for them to supply the attendants which will make it easier on everyone. Mr. Walker made a motion that based on an acceptable weather clause whereby we have the option to cancel due to weather conditions within a reasonable timeframe and not be penalized, the application to fund the inflatables be approved. Ms Mings seconded the motion. A discussion was called for. There was no further discussion and the motion passed with the vote. 4. Mayor Stephen Brinlee presented a Grant Application for $1500 for the July 4th Fireworks Display at Robbers Cave State Park. He explained due to the unfortunate Page 3 accident last year the Latimer County Firefighters Association is unable to put on the fireworks display this year. This is an important event for Latimer County, an attraction that has been a huge success for years and attracts over 5,000 people. A group has gotten together and found a contractor in Kansas to put on the display for $10,000 which included fireworks and personnel to put on the show. The total cost could be handled by donations, but will need LCTTAs approval of this grant to get the total needed. Ch Mooney asked what provisions had been made for bad weather contingency. Mayor Brinlee stated the contract has both a primary date and alternate rain date. Ms. Mings stated she felt it is important to have many events for the family to draw them to the celebration. Mr. Walker said his thought is to have a draw to get them there early to enjoy the whole day, not to come only for the fireworks. Mgr Cox stated last year people started coming in early and set up their grills and stay for the whole day. Available events/features such as the inflatables were used as soon as they were available. Mr. Walker stated he would encourage a carnival in the future. While it might not be free, it should be at a low cost and would be a good draw. Mgr Cox said it was too late to consider for this year, but would look at it for next year. Mayor Brinlee stated the $10,000 for the contracted fireworks show has received pledges of $2500 from the A-OK Railroad, $2500 from Robbers Cave State Park, and the City could pledge $2500, with the remainder coming from donations from both the private and public sector. The banks usually donate $500 each. Ch Mooney asked what the total dollar committed was at this time. Mayor Brinlee replied $7500, but the fiscal year begins July 1st. Ch Mooney asked if they would accept payment after the event on the 4th. Mayor Brinlee said the contractor has stated he needs $2500 down and does not seem worried about when the remainder would be paid. He asked about traffic control and who was responsible for that. “We can help with that especially if needed just at the end of the fireworks with the departures.” Mgr Cox stated there has been a problem with the traffic in the past. He stressed it is important to carry on the fireworks tradition. The unforgettable accident left us up in the air. Mayor Brinlee came up with this plan to involve all of us but will make it happen. When we visited with the contractor, he stated that it was important to him that he put on a big and good enough show so we would invite him back. The critical factors are there are no local people involved except for some labor to help set up and tear down. It is terrific we are not involved in the actual fireworks display itself.” Page 4 Mayor Brinlee stated that he is working with the Chamber of Commerce to set up a bank account to have a clear and transparent record of the funds received and spent. He anticipated the fund drive to include several boot drives. Ch Mooney stated, “My druthers is that we continue this tradition. We are already getting calls about the fireworks show.” Ms. Mings added the Chamber is also receiving calls about the fireworks show who say their local show is not as good as ours, so they are coming here to see a good one. Ch Mooney asked if there was a motion. VC White stated she was calculating for the total of $10,500. With adding up the donations Mayor Brinlee had listed, still was short $1500. If LCTTA committed to $1500 and put that amount in the bank as seed money, people would see that we are doing something positive to keep the fireworks show alive. This is a different perspective than asking for dollars for a commercial event to make their dollar profit. This is a public event and there should be no profit enjoyed here. Mr. Walker moved to table this grant application until the Board sees how the fund raising goes. Mayor Brinlee asked if it takes 60 days for the LCTTA process to get a purchase order? Ms. Hugle asked when the first fund raiser was scheduled. Mayor Brinlee stated one was scheduled for this weekend, April 13th Mr. Walker asked what amount did they normally bring in. Mayor Brinlee stated he didn’t have the information on the contributions. When he asked the Firefighters Association about their funding, they did not have the records available to tell him. Ch Mooney stated there was a motion on the floor to table the application. Is there a second? There was no response, so Ch Mooney stated the motion died for lack of a second to the motion. Mr. Walker asked how long the Firefighters Association had been doing the fireworks display. Manager Cox stated he thought it was 22 to 25 years. Ch Mooney questioned them not have accounting information available. Mayor Brinle stated there was none when he asked and he thought the accounting process should be standard, open and available every year. Ms. Mings stated she has a list of names from Ch Donoley of those who donate to the fireworks show every year. It does not include the amounts given, but she will call the donors on the list. She continued, “I suggested to Mayor Brinlee that we ask Tony Johnson and the 4H to have a fund raiser like they did 2 weeks ago. It was Very Good, so good they totally sold out within one hour!” VC White moved that LCTTA be a sponsor for the July 4th Fireworks Display and pledge up to $1000 with the stipulation they continue raising funds for future fireworks events. Ms. Mings seconded the motion with an amendment to raise the amount to $1500. Page 5 There then was a discussion on the parliamentary procedure for an amendment to a motion. It was determined the Board was in concert with the procedures. VC White stated she would second the amendment. Ch Mooney asked for discussion of the amended motion. Mr. Walker stated the event has been funded with public funds for over 20 years. Why would it still not continue to be funded? Ch Mooney called for a vote on the amendment to the motion. The vote was yes, and it passed. Ch Mooney called for a vote on the amended motion. The motion passed with two yes votes from VC White and Ms. Mings. Mr. Walker voted no. Ch Mooney stated she does not vote unless there is a tie vote. Mayor Brinlee thanked the Board for their generosity. Ms. Hugle told Mayor Brinlee she would get with him the next week to explain the PO process and to get it started. 5. Ms. Hugle presented a packet from Dr. Vieux, Chairman of Fall Festival Committee. The packet started with a letter from Dr. Vieux explaining his absence from the April and May Board Meetings and included a “Request for Funding Assistance” with six (6) items listed. VC White stated she would like to see what others “are bringing to the table” for advertising, not just what LCTTA is providing. a. Item 1. $350 for reprinting Fall Foliage Cruise Promo Cards (2-sided, full color, UV Coated, 2,500 units – 5.5”x8.5”. Ms. Mings stated Dr. Vieux needed to get more printed. These have already been approved to hand out at events. He is asking that we pay for it after the fact. Ch Mooney stated these are things listed that the Board has already voted to say, ‘No’ to the request. Ms. Hugle replied some on the list are and some on the list are new. They are being presented to be revisited because of the discussion at the last Board meeting. Mr. Walker moved that the Board not accept Item #1. VC White seconded the motion. Ch Mooney asked for discussion. The motion was approved as made. b. Item 2. $450 for 2 nights at the Lodge for TV production crew from “My Classic Car” programming to cover 27th annual cruise. Ms. Hugle stated it was hard to believe there lodge rooms were available for this year; she thought they were already booked up. Dave Shaw raised the issue 2 months ago if there is a need to advertise. Is the Fall Fest already at capacity? Is there room to grow? Ms. Mings stated she thought the people can and will stay at McAlester. Further, they should use their travel budget for rooms. Ch Mooney disagreed saying she wanted them to stay in Latimer County so we get their travel money. Page 6 Mr. Walker stated that EOSC is a great place to be housed. He requested Ms. Hugle check that option out. VC White moved to not pay the $450 for housing of the TV crew. Ms. Mings seconded. The vote was called and the motion passed. Ch Mooney stated that items #3 through #6 have already been denied. Ms. Hugle stated they were being presented because they can be used by the infrastructure; the signs are of a general nature, not specific to the Fall Fest. She asked if the Fest is growing, is there a need to assist with the publicity. NOTE: Mr. Walker departed the Board Meeting at this time. Ch Mooney commented on the past and present attitudes. Ms. Hugle stated she liked the idea of a bank of banners to be used by everyone authorized to use like the motorcycle signs. Ch Mooney stated the Main Street Program would not be able to use the “Park & Ride” or the “Restroom” signs. c. Ms. Mings moved to approve Item #3, $120 for one 3’x8’ banner: “Motorcycle Parking” and it remain the property of the LCTTA Board. VC White seconded the motion. Ch Mooney called for a vote and the motion passed. Ms. Hugle stated she would have the policy/procedures guide for the May Agenda to regulate the use of banners and signs. d. Item #4, $240 for two each 3’x8’ vinyl banners “Free Park and Ride”, & “Main and Central”. There was a general discussion about this request which concluded the determination there is no need for this at any LCTTA event except for the Fall Fest. VC White made the motion to not purchase Item #4. Ms. Mings seconded. Ch Mooney called for a vote and the motion passed to not purchase the two banners. e. Item #5, $600 for one 5’x30’ color vinyl banner, “Welcome Entertainment Stage”. VC White moved to not purchase Item #5, 5’x30’ banner. Ms. Mings seconded the motion. Ch Mooney asked for discussion and then called for a vote The motion passed to not purchase the banner. f. Item #6, $800 for six each 4’x8’ color vinyl banners, “Restrooms”. Ms. Hugle stated that a 4’x8’ banner is huge. That size is used for people who are driving by; banners for people who are walking is smaller. StitchNStuff has the capability to make so we could purchase from a local vender. But the signs definitely need to be smaller. Page 7 VC White moved to request Dr. Vieux resubmit Item #6 after Ms. Hugle and he have a discussion as the purchase point (local vs out of town). Ms. Mings seconded the motion. After a call for discussion, Ch Mooney took the vote and the motion passed to delay voting on Item #6. New Business: There was no new business. Old Business: There was no old business. A discussion was held reference the need for grant applicants to give a detailed report as to the numbers of participants and the dollars and how they were spent, the return on the dollar and the overall budget of the organization. The idea is to assist the start up of a business and then the business would grow enough to be able to advertise on their own. The Board would expect to support for only 3 or 4 years depending on the event. VC White made a motion to adjourn with Ms. Mings seconding. The motion passed and the LCTTA Board adjourned at 4:25 pm. The next meeting is scheduled for May 10, 2013, 2:30pm, at the Chamber of Commerce Conference Room. ________________________________ Maryellen Mooney, Chairman ______________________________ Jodie White, Vice Chairman _______________________________ Leland Walker _____________________________ Mae Mings, Secretary Page 8