Working in a Business Enterprise: An Introduction Access 2 Outcomes 1 Participate in start-up of a named business enterprise. 2 Carry out an identified activity in order to contribute to the business enterprise. Outcome 1 With your classmates, you will set up a business enterprise after identifying the skills and qualities you bring to the group. Outcome 2 You will be given a job in the business enterprise project that is suited to your strengths. Once you have been given a job, you should carry it out to the best of your ability. Background information You have been asked to set up your own business enterprise project with your classmates. Your teacher/tutor will work through this PowerPoint show. They will then ask you to work through the Student Workbook to complete the tasks. When you have completed each task, ask your teacher/tutor to check it. More information When you see this icon you are ready to do a task. , it means When you see this icon , it means you can have a discussion with your classmates. Your responsibilities You will be responsible for your own work. You must always check your work for errors. You will also be responsible for marking the work of your classmates. The way you work There will be a high level of help from the teacher/tutor. As you progress, you will take ownership of your own work and ensure the quality of your work is good. ‘Groovy’ idea A ‘groovy’ idea is a profitable business that considers its impact on the environment. What’s the carbon footprint of your business? Think about how products or services are produced and transported. Can you reuse and recycle in your business? Discuss with your classmates. The challenge Your challenge is to come up with a new business idea that takes its inspiration from something Scottish. Your business can be a product or a service – as long as it’s a ‘groovy’ idea and makes your class money. When deciding on your service or product, consider the following: Scottish inspiration Scottish culture a famous Scottish person Scottish resource a local place Scottish history Remember! No idea is a rubbish idea – don’t throw anything away and give everyone a chance to speak. Play to your strengths and think about who is good at what within the team. And remember to have fun! What you need to do 1. Plan your business enterprise project. 2. Set up your business enterprise project. 3. Work out a price for your product or service. 4. Make the product or carry out the service. 5. Advertise your business enterprise project. 6. Run your business with your classmates. 7. Review your performance. Things you may be good at Here are a few examples of what you may be good at: using a laptop or personal computer using a word processor searching the internet designing and making things coming up with ideas. Your skills A skill is the ability to do something well. Here are a few examples of skills you may have: using e-mail counting money using the telephone word processing letters. Your qualities A quality is something that makes you who you are. Here are a few examples of the type of qualities you may have: good communicator great listener gets on well with other people patient thoughtful helpful. Your interests An interest is another word for a hobby. Here are some examples of interests: drawing using computers designing birthday and Christmas cards making things out of recycled items. All about you With your classmates, talk about and then answer the following questions in your workbook: What are you good at? What are your skills? What are your qualities? What are you interested in? What is a service? Work done by one person or group that benefits another, eg car washing, whiteboard cleaning or running a fruit shop. What is a product? An item offered for sale, eg Christmas cards, calendar or garden gnomes. Planning With your group, decide what your product or service will be. Complete Task 1. Planning Now that you have decided to offer a service or sell a product, can you decide what items you need to set up your business enterprise project? Discuss as a group and then complete Task 2. Planning As a group, decide what jobs need to be done. Now complete Task 3. Job titles Manager – makes sure everyone does their job. Finance person – looks after the money. Marketing person – tells everyone about the business. Admin. person – word processes and files. Other agreed job. How many people will you need to run your business? What jobs will they do? Remember to play to their strengths. Complete Tasks 4 and 5. Things to consider How much money will you need to start your business enterprise? How much will you charge for the products or service? What will you do with the profits? How long will the enterprise run? Complete Tasks 6–10. Decide on a name for your business With your teacher/tutor’s help, decide on a name for your business. Use flip-chart paper and write down your ideas. Vote for the best one. What is a logo? A logo is a visual mark to identify a business product or service. Do you recognise any of the logos below? What makes a good logo? It’s easy to understand. It’s memorable. It’s effective without colour. It catches your eye. It works when only a few centimetres big. Design a logo for your business Using a computer or using paper and coloured pens, design a logo for your company. Your teacher/tutor will ask the group to vote for the best one. Complete Task 11. What is a slogan? A slogan is a saying or phrase relating to a product or service. Slogans can help draw attention to one or more aspects of a product or service. Guess the slogan What makes a good a slogan? It’s catchy. It’s easy to remember. It’s not too long. Create a slogan On your own, try and come up with several catchy slogans for your business. Share your ideas with your group. Vote for the best one. Complete Task 12. What is a business plan? In business, so much depends on making a good impression, and being able to present to others a positive and interesting image. A business plan is all about controlling the business and providing direction for its progress. Features of a business plan The following are the most important features of a business plan: your business idea company members roles how you will market your product/service your product/service. Completing your business plan The person responsible for administration tasks should enter the correct information into the business plan template. Your teacher/tutor will help you with this task. Everyone should be given a copy of the plan. Setting up your business As a group, decide what the rules will be. Your teacher/tutor will give you flip-chart paper to record them. Now do Task 13. Setting up your business Discuss what items you need to purchase. Visit a shop and purchase them. Keep a copy of the receipt. Now do Tasks 14 and 15. Now do Tasks 16–18. Advertising your business Make posters using ICT or paper/coloured pens. E-mail school staff. Send letters out to parents. Speak to school staff and students during break and in the corridor. Let the whole school know about your enterprise project at the next school assembly. Complete Tasks 19–21. Run your business enterprise You are now ready to start your business. Appoint someone to take photographs of you taking part in your business enterprise project. At some point you may need to buy more materials. Complete Tasks 22–25. Review your performance Customer feedback allows you to really find out what your customers think of your product or service. Now that your business enterprise project has ended, you need to get feedback from customers. Ask customers to complete the feedback form and return it as soon as possible. Complete Tasks 26–29. Customer feedback form