Requirements for Soloway advertising materials
Requirements for Soloway advertising materials
1. Technical requirements
HTML or GIF (jpg, png) format banners are suitable for publication in the system.
1.1. File requirements
The banner must feature a ZIP archive, containing all the files required for the banner’s operation.
All banner files must be placed in the same directory.
The zip archive size must not exceed 150 Kb.
The name of the main HTML file must be index.html.
The banner must open in a new window.
The length of animation must not exceed 30 seconds. The animation may be looped, but
it should stop after 30 seconds.
All components of the banner are uploaded to AdRiver and must not be placed on third
party servers.
File names must contain only numbers or Latin letters or an underscore sign and must not contain Cyrillic letters, spaces, quotation marks, dashes or any other special symbols.
All sent flash clips (swf) will be converted into HTML banners.
1.2 Source code
The following method is suitable for flash banners written in HTML, and banners, obtained by the converter Swiffy.
Before converting .swf file using Swiffy converter, make sure that the video is not Flash-firmware-perclick, button element to be removed.
1. Open the file index.html with a text editor. Add the following code after the closing tag
</title>:
<script type="text/javascript" src="//content.adriver.ru/html.js"></script>
Notes: The code attaches the file html.js, containing the data required for click.
2. Set the parameter id="clickArea" to tag <body>:
<body id="clickArea">
3. Add the following code before the closing tag </body>:
<script type="text/javascript">
var btn = document.getElementById('clickArea');
ar_addEvent(btn, 'click', function (event) {
ar_callLink({target: '_blank', event: event});
ar_sendPixel(ar_pass);
});
</script>
Notes: a click handler is added. It provides redirection to the target site and calls an external click counter (ar_pass function). The target site is opened in a new tab.
2. General requirements
The contents and appearance of an advertising module of the customer must adhere to the compulsory requirements, imposed to information by the current legislation, including the
Federal act “On advertising” (in case of placing advertising information). In case if the contractor finds the advertising modules, provided by the customer, not corresponding to the compulsory requirements, imposed by the current legislation and the standard conditions of rendering the provider’s service, the latter has the right to deny placing such materials without an additional explanation of reasons.
The contractor will not accept and place deceptive and inaccurate advertisements, recognized as such by the Federal act “On advertising”, as well as advertising modules, which:
Violate the conventional standards of propriety, morality and ethics, including those containing offensive and/or pornographic contents, images of naked figures, possessing an explicitly erotic nature or meant for attracting attention by means of using pictures, images and phrases, having an explicitly erotic or sexual meaning or refer to websites, containing such information
Contain any images, arrangements, texts that contradict to the legislation of RF, call to
violence, aggression, extremism and other actions, violating the effective legislation, stimulate panic and call to dangerous actions, capable of harming individuals’ health and endangering their safety, of refer to websites, containing the specified information
Proclaim people’s inequality according to their gender, race, nationality, faith, social status and material level or refer to websites, containing such information
Contain propaganda and campaigning, provoking religious hatred and animosity, as well as propaganda of religious or national superiority
Contain ambiguous, controversial, provocative, threatening claims, create ambivalent evaluation of their contents and/or impression, or advertise and/or contain links to a website or another information resource in the Internet, containing information that violates the effective legislation or advocates activity, forbidden by law; mislead, which includes providing inaccurate information (contradicting reality) about the product/service and/or the advertised activity
Don’t correspond to other requirements of the effective legislation, including the codes regarding rivalry, intellectual property
The advertising modules must correspond to all the requirements, imposed to advertisements by the current legislation. A promotional message in an advertising module must correspond to the contents of the page it leads to. If it is determined in the process of module placement or displaying that the web page, where the link leads, does not respond or opens incorrectly, the placement can be suspended until the error is corrected.
In case if there are rules and limitations for the advertisements of products/services, placed by the customer in the Internet, he has to adhere to all the requirements of current legislation,
including the Federal act “On advertising” in terms of the advertising module’s appearance, contents and the time of its displaying.
Advertisements of the products, works and services, advertising of the customer itself, if the activities, carried out by the customer require presence of specific authorization (license), but such an authorization (license) has not been acquired, as well as advertising of products, forbidden for manufacturing and realization according to the legislation of the Russian
Federation, are inacceptable.
The website, where the advertising link leads, must be displayed correctly in a browser and be free from script and software errors (browser error messages).
Advertising modules may display information about the contractor and include the code for following to the contractor’s website, at the contractor’s discretion.
The contractor can’t guarantee placement and displaying of certain advertising modules of the customer at all websites, available for placement due to the fact that some advertising modules may be rejected by the owners of certain websites due to their contradiction to the general philosophy or informational direction of the website, where the customer plans to place the corresponding advertising modules.
3. Requirements to appearance
Long and excessively quick changes of frames, containing voluminous and bright graphic elements, the so-called “quick-flashing” modules, as well as using other methods and ways of attracting attention due to expressed visual irritation, are not allowed in fractional advertisements.
Using advertising modules with abstract inscriptions like “Press here...” without indicating the specific field of activity, business subject, etc., is not allowed.
In cases, when by the contractor’s opinion an advertising module is organized in a way that its source is not clear and it can be perceived as information, originating from the customer, the contractor has the right to demand the advertiser (customer) to be indicated directly in the advertising module.
It is not recommended to use the superlative degree of adjectives and self-comparison with other individuals, including rivals, in advertising modules. If such a comparison is made, then the link of the advertising module must lead to the website of the customer (end advertiser), where this information is confirmed by third parties’ research, according to the Federal act “On advertising”.
Graphic advertisements must be directly connected with the advertised website. The images must be sharp and clear, with legible text. Using blurry, fuzzy and dim pictures is inacceptable.
It is forbidden to use irritating effect in advertisements, such as, for example, strobing and blinking background.
Advertisements mustn’t look like system notifications or website alerts, contain applications, including ActiveX, viruses, pop-up windows, spyware and malware.
Advertisements must be executed as promotional materials and significantly differ from the contents of the page.
A banner must have visible borders. If a banner’s background is monotone, partly black, partly white, with transparent background or if it has such frames, the banner must have a frame.
All banner surface must be clickable.
