Unparalleled marketing. Superior results.
Coldwell Banker Village Green Realty has always been on the
cutting edge. We were the first company in our marketplace to
have a website and to adopt first virtual and now video tours
company wide. We are at the top of our game now.
Its not enough to throw a real estate listing on the internet and
CLICKIT.
In the past 10 years the way properties must be marketed and the
way buyers find properties has changed drastically. Buyers are
sophisticated, they know that almost everything they want to know
about a property is available on the internet……if they can find it.
• Most companies will put your property
on MLS.
• The MLS system will automatically send
those listings out to Realtor.com,
Zillow.com, and Trulia.com.
• Most companies will put your property
on their company website.
So…is there really any difference between
one company and another’s ability to
effectively market your property online?
ABSOLUTELY
 How
fast a buyer can locate your home on
real estate websites is affected by 2
things.
1. Advertising space your broker pays for and
the total amount of resources they put behind
their internet marketing.
2. Optimization of the appearance of your
property by adding pictures, video, special
messages and calls to action.
We
know what buyers want.
• We retain a nationally renowned real estate marketing
consultant. Their advice in combination with our local marekt
expertise has given us a crystal clear understanding of what
type of content our buyers want to see.
• Our full-time internet research
staff has developed a system
that combines advertisement
and optimization to provide
your buyers with the content
and information they want as
part of your listing, and give
them the best chance to see it
before they see a comparable
listing.
 Why
we have a staff videographer and editor
who will film your home if it qualifies.
• Buyers choose video results in searches over text alone .
• Buyers sort their searches on national real estate websites
based on whether or not homes have a video.
• Internet views of properties with video vs. properties without
are 10:1
• Buyers spend 48 seconds on a real estate website.
Buyers spend 5 minutes and 50 seconds on a website that has
video.
• YouTube, an all video search engine is the 2nd largest in the
world, just behind Google
So, we can give you up to 10 times the
exposure on your property.
It’s not enough to just load your video onto YouTube and
marvel at it. No one will see it.



We research search terms and buyer behavior daily
and tag your home’s video accordingly to cultivate your
property in the search results in YouTube and Google.
We promote our videos on our social media channels.
We link your home’s video to ColdwellBanker.com,
Realtor.com, Trulia.com, and Zillow.com.
 On
Realtor.com and Trulia.com 80% of
buyers sort their searches by the number
of photographs.
We own positions on these sites that allow us to feature
your home with the maximum number of photos
allowable.
We will optimize each listing with extras; Multiple callto-action messages and special information directly
from your agent.
Research shows that the more information available,
the more confident the buyer becomes.
Our full-time staff painstakingly checks the appearance of your
listing on:
•
•
•
•
•
ColdwellBanker.com
VillageGreenRealty.com
Realtor.com
Trulia.com
Zillow.com
We search for your home as a buyer would. We make certain that
when buyers are looking for your home, they are able to find it and
contact your agent immediately. We use a lead alert system called
Lead Router which immediately calls your agent’s cell phone the
moment a buyer makes an inquiry on your listing on a website.
When we’ve made certain that your listing is appearing properly on
all these sites we send you an email containing links to your home on
each site.
We will send you property traffic reports
• ColdwellBanker.com
• VillageGreenRealty.com
• Realtor.com
• Trulia.com
• Zillow.com
These reports help us determine if you need to make
adjustments in strategy and will give you insight into
the hundreds and sometimes thousands of on-line
viewers who have viewed your property details.
 ColdwellBanker.com
ranks closely with the 3
other major real estate websites
Listing your home with us means exposure on a global platform that other
companies do not offer you.
 The
new VillageGreenRealty.com
The new incarnation of VillageGreenRealty.com; launching in 2013, gives
buyers a search and discovery experience that is unmatched in our
marketplace.
 Social
Media
We are ever-present and active in our local communities and on social
media sites such as Facebook and Twitter. Buyers can find us, your agent
and a wealth of information on our communities.
 Professionally
 Video
optimized searches
tours
 Unparalleled Internet marketing
 Enhanced Property profiles
 Full time technology staff
 Instant response
 Customized reporting
 Cutting edge website & consumer search
The choice is clear;
we are your perfect partner