Oracle 11i Service Customer Care & Support Strategic Processes and Scenarios Christy Carter - Deloitte Consulting Atlanta OAUG October 19, 2001 Discussion Topics • Brief Service Suite Overview • Benefits of Customer Care/Support module • Support Direct Shipment Process • Strategic Business Rules • Strategic Relationship Plans Oracle CRM E-Business Suite Marketing iMarketing CRM Foundation Interaction Channels Sales Intelligence Marketing Intelligence MES iStore Sales Online TeleSales iPay Field Sales Sales Comp Customer Intelligence iSupport Field Service Customer Support Mobile Field Service Scheduler Business Applications Call Center Intelligence Collections Analytical Applications Depot Repair Contracts Spares Mgt Service Contracts Universal Work Queue Resources Territories Assignment Engine Tasks Notes Calendar 1-on-1 Fulfillment Order Capture Product Catalog Interaction Blending Order Capture Call Center Telephony Manager Scripting Email Center Web Mobile eBusiness Foundation Common Application Architecture & Schema eBusiness Platform eBusiness Platform Oracle Service Automation Suite Customer Intelligence iSupport Depot Repair Contracts Customer Support Scheduler Service Contracts Field Service Spares Management Mobile Field Service (Laptop, Palm) Customer Support Solution 11i Web/Email Log/ view Support Request iSupport Verify Customer Entitlement Contracts Suggest Weighted Resolutions Knowledge Management Defect Management Log / Resolve Support Request Support Order Capture Mobile Telephone Manage defects Customer Care Manage Customer Information Customer Intelligence Update Customer Profile Bill Customer Installed Base Manage Installed Base Oracle Service 11i Integration 1 Order Serviceable Product Auto create IB product OM Install Base Auto create contract / warranty Svc Contracts HR 2 Customer Master Receive Customer Call Knowledge Base CRM Foundation Item Master Create Service Request Install Base Svc Contracts Inventory CRM Foundation Order part from Contact Center, if necessary Dispatch Request OM Shipping Inventory Perform Visit Oracle Service 11i Integration Debrief field service request Order part from field, if necessary OM Inventory Item Master Inventory Submit Charges Pricing OM Inventory Customer Master 3 Create Contract Item Master Install Base Invoice for Contract Pricing AR AR Capture parts cost Report Revenue GL GL Contact Center Features Fast and Easy Customer Information Management • Manage Customer Information • Create , View and Update Customer , Contact, Organization, Relationship, Address information. • 360 Degree View of the Customer • Customer Dashboard, Customer Profile, Relationship Plans • View Customer Interaction History • Multiple Channels of Interaction • Inbound Call, Email, Outbound Call etc • Single Interface for Management of Customer issues • Log Service Request, Assign Tasks, Dispatch engineers, etc. Service Request Management Features Lifecycle Management of Service Requests • • • • • • • • • Multi-Channel logging of requests Validation of Service Entitlements Knowledge Management reduces rediscovery Manage Work using Task Manager Tight integration to Assignment, Escalation and Defect Management capabilities Scripting enabled with Easy Script Authoring Workflow enabled Status notifications Multiple Notes and Note Types Create RMAs, DeBriefs, Charges Knowledge Management Features Provide Access to Information, not Silos of Data; Reduces Rediscovery • Accommodates Customer Specific Approaches • Symptom/ Cause/ Action, Problem/Solution • Various Search Results Displays • Times Used, Relevancy Scores, Solved/Unsolved • Reduces Rediscovery of Problems/ Solutions • Keyword and Natural Language Searches • Searched Knowledge Statements can be saved to the Service Request for future analysis • Easy Contribution to Knowledge Base • Linked to Task Management Process • Self Service Access to Customers via Oracle iSupport Customer Support Direct Shipment Identfiy Caller CC1.0 New Contact? Y es Create new contact CC1.1 No Identif y Need CC1.2 Identif y Instrument CC2.0 Instrument in system? No NO Respond to Need Y ES Information Only? A dd instrument to installed base CC2.1 Y es Troubleshoot w ith customer/using know ledge base CC5.1 Create Service Request CC3.1 Review part availabiltiy CC7.0 Place order CC7.1 Identif y Entitlements CC3.0 Y ES Part shipped for self-help? NO Problem solved No Create task f or f ield service CC9.0 Create any necessary notes CC9.1 No Problem solved? Y es Contribute to Know ledge Base CC6.0 Update Status and Interaction History CC6.1 Service Request Screenshot Knowledge Base Screenshot Charges Screenshot Contract Coverage Screenshot Charges Decreased Screenshot Order Created Screenshot Benefits of Support Direct Shipment Process • Using the Knowledge Base decreases engineer time in the field • Order for parts can be placed against a contract • Order placed has direct link to Service Request for tracking • Any revenue generated is incurred by a Service organization rather than Sales group Business Rules Monitor Features Ensures Customer Satisfaction with Proactive Notification of Risks • Define operational business rules for: • Service Requests • Tasks • Defects • Define Activity to raise awareness and enable swift action • Notification • Create Task • Create Escalation Document • Manage business rules monitor for optimal performance and detection Business Rules Examples Excessive time to complete installation Post-Installation Follow-Up Customer Response - Time to Assign Relationship Plans Relationship Plans enable companies to define and automatically execute their pro-active customer care procedures to better the customer relationship • Enhanced service quality • Increased satisfaction • Increased retention • Maximized profitability Relationship Plans Examples • 20% decrease in customer’s contract volume per six months – alert contract manager to contact customer • 5 open service requests for a customer classified as critical – automatically escalate these requests • Excessive customer support as a percentage of total installed base items per customer – generate task for specialist, notify manager Plan Header Screenshot Plan Conditions Screenshot