OCR Level 2
Cambridge Technicals
in Business
Unit 2:
Business Organisations
The Coca Cola Company
1.7 billion
CocaThrough in
the1886,
world’s
Founded
The
Cola
largest beverage
Coca-Cola
Company
Diet Coke
distribution
system,
is the world’s
largest
Capri-Sun
1 billion
consumers
in more
beverage company,
than 200 countries
refreshing
consumers
Oasis
Schweppes
enjoy
Company’s
with the
more
than 500
beverages
a rate
sparklingatand
stillof 1.5 million
…and
1.7 billion
servings
brands,
which a
Fanta ready to
day.
include:
1 million
drink teas
and
coffees
Aims and Objectives
Anorder
aim
or
objective
statement
of
what
a
In
forObjectives
the publicis
toaunderstand
what
the
Aims
and
are
usually
published
to
business is
trying
to achieve.
focus on
aims
to do,
a mission
statement
is
company
employees
and
otherAims
stakeholders.
long term
goals, objectives focus on short
usually
produced.
term goals.
The Coca Cola Company
mission statement is called
Example of an aim: Become the market
2020 vision.
leader
Example of an objective: Increase profit by
3% over the next
twelve months
Coca-Cola 2020 Vision
The mission is• broken
To refresh
down
theinto
world
clear
objectives
– in mind,
in seven
body and
areas:
spirit
1. Vision
•2.
To inspire
Winningmoments
culture of
optimism
– through
3.
Live our
values our
brands
and
4.
Focus
onactions
the
market
•5.
To create
value and
Work smart
make
difference
6.
Actalike
owners
everywhere
we engage
7.
Be the brand
Structure and
organisation
Businesses will often
There can be many
In order
to achieve
their
be
organised
according
functional areas in a
to
functional
areas or
aims
and objectives,
business, and the
departments
that can
companies need
to organisation chart
be
represented
on an shows the clear
have
efficient and
organisation
chart.
relationships that exist
effective organisation.
within the structure.
The structure of the business will impact on it’s
ability to meet it’s key objectives.
Structure and
organisation
A typical business structure could be:
Managing
Director
Finance
Director
Management
Accountant
Finance
Assistant
Sales &
Marketing
Director
Sales
Manager
Sales Team
Marketing
Manager
Marketing
Assistant
Production
Director
Human
Resources
Director
Production
Manager
HR
Manager
Production
Supervisor
HR
Assistant
What will you learn?
In this unit you will learn how to:
Identify the
Define aims
purpose of a
and objectives
business setting
for a business
aims and
Write aims and objectives
objectives for a
Identify the main
real business
functional areas in
two contrasting
businesses
Explain how these different
areas link together and
communicate
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