FACT SHEET
COMPANY OVERVIEW
Moose Toys is the fastest-growing toy company in the US with offices in the US, UK, Hong Kong, China and
the head office based in Melbourne, Australia. This global award-winning company is known for designing,
developing and distributing toy and lifestyle products across the globe for children of all ages and the young
at heart. Moose Toys, the maker of Shopkins™, the top-selling toy in the US in 2015, has products in all toy
categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and
has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and
The Trash Pack™. In 2015, Moose expanded several major product lines for boys and girls, including Shopkins,
the hottest girl’s collectible line of grocery-themed characters; Little Live Pets, electronic pets that come to
life in the palm of your hand; as well as line extensions for Beados craft activity sets. The company also
introduced all new brands, such as The Ugglys Pet Shop, the collectibles that are small in size but big in gross;
and Qixels, the first “craftstruction” activity that allows kids to create pixelated worlds of monsters, warriors
and more. Moose Toys has scored numerous coveted toy awards from industry experts and major retailers.
Shopkins is a finalist for 2016 Property of the Year by the Toy Industry Association, and the Shopkins Scoops
Ice Cream Truck is a finalist for 2016 Girl Toy of the Year. The Shopkins Small Mart playset was awarded the
2015 Girls’ Toy of the Year by the Toy Industry Association.
FOUNDED
2000; U.S. office established in 2013
KEY CATEGORIES
Electronic Pets, Arts & Craft, Collectibles, Plush, Impulse, Outdoor, Activity,
Preschool, Games
KEY BRANDS
Shopkins, Little Live Pets, Beados, Qixels, Betty Spaghetty
RECENT AWARDS
2016 Nomination for Property of the Year by the Toy Industry Association
(Shopkins) USA
2016 Nomination for Girl Toy of the Year by the Toy Industry Association (Shopkins
Scoops Ice Cream Truck) USA
2015 Australian Entrepreneur of the Year, awarded to Manny Stul
2015 Melbourne Business of the Year Awards - South East Region
2015 Toys“R”Us Partner of the Year Award
2015 Girl Toy of the Year by the Toy Industry Association (Shopkins Small Mart)
2015 Target’s Top Toy List 2015 (Cleverkeet) USA
2015 Toys“R”Us Fabulous 15 (Cleverkeet, Shopkins Fashion Boutique) USA
2015 Walmart’s “Chosen By Kids” (Cleverkeet, Shopkins Scoops Ice Cream Truck)
USA
2015 The Toy Insider’s Hot 20 (Cleverkeet, Shopkins Scoops Ice Cream Truck) USA
2015 TTPM Most Wanted List (Cleverkeet, Shopkins Fashion Spree Fashion
Boutique) USA
2015 The National Parenting Center (Shopkins Scoops Ice Cream Truck, Little Live
Pets Turtle Tank, Cleverkeet, Qixels Turbo Dryer, Glow Show Sticker Launcher, Little
Live Pets Mouse House) USA
Contact:
Sheena Stephens | sstephens@mww.com
Katie Maloney | kmaloney@mww.com
2015 National Association Parenting Publication Awards (Little Live Pets Mouse
House, Shopkins Scoops Ice Cream Truck, Glow Show Sticker Launcher, The Ugglys
Pet Shop Dirty Dog Wash Van) USA
2015 Creative Child Magazine (Qixels Turbo Dryer, Glow Show, Beados Gems Easy
Design Studio) USA
2015 San Diego Family Magazine Holiday Toy Review (Cleverkeet) USA
WEBSITE
http://www.mooseworld.com
KEY EXECUTIVES
Manny Stul, Chairman/Co-CEO
Recognizing a company with the opportunity to grow into an international force in
the toy industry, Manny Stul took ownership of Moose Enterprise in 2000. His vision
has led to Moose's position in the market place as a company known for its brilliant
innovation and dynamic approach. Under his leadership, Moose has experienced
phenomenal growth and produces products that are sought after around the globe.
In his earlier days, Manny was the founder of Skansen Giftware in 1974. When he
publicly listed the company 20 years later, it was the largest and most successful
giftware company in Australia.
Paul Solomon, Co-CEO
Since joining Moose Toys in 2001, Paul has led the Sales and Marketing Team. In his
time at Moose, he has helped boost the company's substantial growth to where it
is today, especially in the international arena. Under Paul’s leadership, Moose Toys
now distributes to over 75 countries worldwide.
Paul's energy, drive and passion for the toy industry are reflected in the respect he
has generated within the marketplace, building strategic partnerships with key
retail customers.
Paul previously led a surf wear company before his transition into the world of toys.
Jacqui Tobas, Director
Having joined Moose Enterprise from Skansen Giftware, Jacqui Tobias has helped
develop and market many of the industry's leading brands, including Beanie Kids.
Primarily focused on identifying new business opportunities and strategic partners,
Jacqui oversees product development whilst aiming to diversify Moose into new
categories, including licensing. Jacqui's drive and determination are backed by her
innate knowledge of the industry and a strong creative flair.
Contact:
Sheena Stephens | sstephens@mww.com
Katie Maloney | kmaloney@mww.com