Writing to Persuade
Speech writing
Smoking ban. Right or
wrong?
Copyright 2007 www.englishteaching.co.uk
Assessment
You will be assessed for your
Speaking and Listening skills. This
will include how well you have
presented your speech and how well
you have listened to others.
 The variety and effectiveness of the
persuasive techniques used in your
S&L and writing.

Copyright 2007 www.englishteaching.co.uk
Persuasive Techniques
match the technique to the definition
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Cluster of three
Alliteration
Forceful phrases
Personal pronouns
Figurative Language
Anecdotes
Emotive Language
Emotive pictures
Using facts and figures
Rhetorical Questions
Short sentences
A.
B.
C.
D.
E.
F.
G.
H.
I.
J.
K.
Using metaphors or similes to illustrate
your point
Gets your audience to stop and think
Using words such as
demand/urge/want
Little stories to create sympathy
Using words such as ‘you’, ‘we’, ‘us’ or ‘I’
Two or more words starting with the
same letter
Pictures used to create sympathy
Three words or phrases to emphasize a
point
Using language to create sympathy to
Using a professional opinion to back up
facts and figures
Questions that can not be answered
Copyright 2007 www.englishteaching.co.uk
Try these techniques
Cluster
of
three
Rhetorical
Question
Forceful
phrases
Copyright 2007 www.englishteaching.co.uk
Short sentences
Use a short sentence to begin your
speech.
 Only use short sentences to allow
your audience time to think.
Otherwise your speech will become
slow.
 Now write three short sentences in
your exercise book
‘I have a dream.’

Copyright 2007 www.englishteaching.co.uk
Rhetorical Questions and
Forceful Phrases

1)
2)
3)
4)
5)
Think of 5
rhetorical questions
-------------------------------------------------------------

1)
2)
3)
4)
5)
Now write 5 forceful
phrases to persuade
your audience of your
views
--------------------------------------------------------------------------------------
Copyright 2007 www.englishteaching.co.uk
Figurative Language
using similes and metaphors
Now see if you can
create one simile
and one metaphor.
Copyright 2007 www.englishteaching.co.uk
Checklist for your speech
Remember to write in paragraphs.
 Use a thesaurus to expand your
vocabulary.
 Remember to use as many persuasive
techniques as you can.
 Read your work out loud to check it
through.

Copyright 2007 www.englishteaching.co.uk