Office 2010
• Best productivity across PC, Phone, & Web
• New, SMB-relevant, productivity features
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–
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Photo & Video Editing inline (PowerPoint, Word)
Professional-quality page layout tools (Word)
Webcast capabilities can replace Live Meeting or WebEx (PPT)
Business Intelligence tools (Excel)
SharePoint-like tools available via SkyDrive
OneNote is a powerful organizer AND a great collaboration tool
• Free access, using free Windows Live tools, to Office
apps from anywhere on any device---did I mention free?
John typically gets over 200 emails per day, and his email is overloaded, but in Outlook 2010, he uses “conversations” to organize email threads,
he “ignores” email threads that he doesn’t really need to see, and he “cleans up” his in box eliminating unwanted email. He has taken those 200
emails and consolidated them into about 30 highly relevant threads that he reads and actions on in half the time!
John was using Crystal Reports to perform historical market basket analysis for his customers and report on his business, but now that Excel has
the ability to handle massive amounts of data with PowerPivot and present them with quick trending through Sparklines, he has moved all of his
reporting directly into Excel.
John couldn’t afford a fancy web meeting product before Office 2010, but now he hosts presentations for new customers, holds a quarterly
product update for all of his existing customers, and shares presentations with his employees when he works from home. These new options in
Office 2010 have dramatically improved his communication options across his business.
Before he had Office 2010, leaving the office meant that John left his applications behind. Now when John goes to the plane or on the road, he
can open and edit his Excel forecast document while he is walking through the parking lot & send the update to the office or he can access his
applications from the gym’s kiosk computer to make last minute changes to a document before it goes to the printer. All with the same look and
feel as the Office applications on his office work PC.
Simplify SKU choices
 Retail and OEM offerings are
uniform
 From Seven to Three SKUs
 Better value proposition for entry
level business
Simplify Program
 Move to Single Image for
Consumer and Small
Business
Better Base Productivity
Offering than Works
 Office Starter 2010
 No Preinstalled Trial
 Base Productivity for consumer and
business lines
$119 /$149
$199/$279
$349/$499
US ERP
US ERP
US ERP
General
Availability
Back to School
Great coverage of most PCs running through Distribution!
*Disclaimer: The data above is presented for illustrative purposes based on information
received by Microsoft from some of our OEM partners.
Holiday
Office 2010 pre-loaded image
• Preloaded by OEMs on new PCs,
including netbooks
• Includes images of all
three Office 2010 suites
• Less work, more operational
efficiency for resellers
Activate with product key from
OEM license for full product
Purchase Product Key from boxed
product or Product Key Card to
activate purchased suite
Ensure the best customer experience
•
•
If you are Building a PC:
•
Install the Single Image using the
OPK tools
•
•
Identify the PC as pre-loaded
Sell the appropriate Office PKC to
unlock the Image
If You are Reselling a PC from
MNA OEM:
•
Determine if the PC has Office single
image pre-loaded and sell the
appropriate Office PKC
•
If Office single image is not preloaded sell the appropriate FPP
Key Levers
Word & Excel only meets basic
needs of home users
Applications
76% of students use PPT
62% of small businesses rank
Outlook as important
Limited Feature Set
Feature Mix
Targeted feature removal
New PCs only
Distribution
Not a download, no-reimaging,
Vista and Win 7 only
Office Brand & Experience
Positioning
Starter name, with basic and
limited positioning
Non Obtrusive ad design
Monetization
Includes advertising
Drive Usage
Minimize Cannibalization
1
No PowerPoint
• Attach Office License=Reseller
Revenue
2
No Outlook
• Make sure your sales people
understand & communicate
all four non-Starters
3
• Missing any one of these
4 points doubles the risk of
cannibalization of paid
Office suites
Includes Advertising
4
Reduced Functionality
60% of people say they need
at least one missing feature
Reduced
Functionality
–
Ad
Cannot
Additional
Full
Upsell
Right
isfidelity
persistent,
task
button
customize
pane
upsell
viewing
toisrotates
quick
for
Tabs missing.
access
opportunity
features
purchase
persistent.
every
45
toolbar
not
seconds
fullinOffice.
or
Backstage
Starter,
ribbon.
when
Ad,
Word:
View,
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pane,
as SmartArt
in
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use.Review,
References.
also
Microsoft
offer upsell.
Office ads
Excel: View,
Review, Data.
exclusively
at launch.
In-product upgrade:
• Ribbon
• Task pane
• Ad unit
• Backstage
Purchase
Selling Microsoft Office 2010 with New PCs
Small and Medium Businesses
Yes
Home Business
Or Business
No
Business Owns
>5 PCS
Sell Office FPP
With disc media
Up-Sell
Sell VL
Open Bus. Or Open Value
Buying NEW
PC (<5) with Office
Single Image
Attach PKC at POP
Sales & Technical training curriculum – 2 courses
http://oem.microsoft.com/office2010getready/
Includes short video demos (<1 min) and partnercasts (<3 min each)
Thank you