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StudentAffairs.com Case
Study Competition
Abby Conover
Tiffany Davis
Josh Harraman
Johanne Jensen
Bowling Green State University
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Addressing the facebook.com
Phenomenon
Presentation to the
Division of Student Life
Diversity College, 2006
Campus Needs
•
•
•
•
History of facebook on campus
Increasing use of facebook.com
Student demographics
Proactive education of students
Justification for
Content and Questions
•
•
•
•
Student Development Theory
Millennial Generation
Revisiting In Loco Parentis
Information on facebook.com
Tutorial Exam Questions
•
•
Which of the following is NOT a violation of
the University Policy Governing Computer
Use?
 Unauthorized transfer of a file
 Use of another individual’s identification
and/or password
 Use of computing facilities and
resources to send obscene or abusive
messages
 Using network programs like
facebook.com or blog sites like
livejournal.com
True or False When using your personal
computer in your residence hall room, you
must follow the University Policy Governing
Computer Use.
 True
 False
•
What is facebook.com?
 An online directory that connects
people through social networks
 An auction website like ebay.com
 A job search site
 A search engine similar to google.com
•
Facebook.com has the following functions
(check all that apply):
 The Wall
 Messaging
 Photos
 Network with friends from high school
 Learn your neighbor’s cousin’s pet’s
name
Tutorial Exam Questions
•
What does your profile say about you?
 Your sexual orientation
 Your political views
 Your favorite activities
 Your contact information
 All of the above
•
Users of facebook.com may NOT have the
same _______ as you:
 Interests
 Classes
 Clubs
 Personal email address
•
True or False If a potential employer has an
.edu email account, she/he can view your
facebook profile if you do not have your
privacy controls set properly.
 True
 False
•
•
If you are a victim of cyberstalking or any
other form of harassment, you should file a
report with:
 Greek Life
 Career Center
 Diversity College Campus Police
 International Programs
True or False Cyberstalking is a crime in
which an imposter obtains key pieces of
personal information, such as Social
Security or driver’s license numbers, in order
to impersonate someone else.
 True
 False
•
________ is the highest security setting for
your facebook.com profile.
 Normal (default)
 Reserved
 Paranoid
 Custom
Assessment
• Student surveys
– UNIV 100 classes
– Capstone surveys
• Focus Groups
– Create focus groups of students living both on
and off campus
• Tracking reported incidents of cyberstalking,
harassment, and identity theft year-to-year
Let’s Face It:
Exploring the Realities of
facebook.com
Diversity College Orientation
Summer 2006
Let’s Face It: facebook.com
Session Goals
• Gain basic understanding of facebook.com
• Identify benefits of using facebook.com
• Discuss potential risks of using
facebook.com
• Become aware of University resources and
policies regarding internet use
Let’s Face It: facebook.com
History
• Created in 2004 by a student at Harvard
University
• More than 2,000 colleges and universities listed
• It is estimated that nearly 85% of students at
these institutions are registered
• Each day, between 10,000 and 20,000 new
members register
Let’s Face It: facebook.com
Purpose
• Online directory that connects students to
other students at their school or other
schools
• Method for students to communicate their
identity by listing their interests, beliefs,
and involvements
• Internet community that anyone with an
.edu email account can join
Let’s Face It: facebook.com
Navigation
• Friends
• Groups
• Events
• PULSE
•
•
•
•
Photos
Walls
Groupies
Relationship
facebook.com: The Good
• Community building - Introduce yourself to other
people on your floor, in your classes, or in student
organizations.
• Keeping in touch - Stay connected with friends on
campus and friends from high school who attend other
institutions.
• Record book - Post favorite quotes, list your cocurricular involvements, and post pictures of yourself and
your friends.
• Advertising - Spread the word about upcoming events
on campus such as concerts, popular speakers, or
movies.
• Networking - Connect with other students who share
your interests.
facebook.com: The Bad
• Too much information! – Your facebook.com profile can be viewed
by anyone with an account.
– Things to consider:
• Cell phone number
• Residence hall room number or address
• Birthdate
• Photos, images, and statements about self and others
• Think before you post! – How will you portray yourself through
your profile?
– Things to consider:
• Anyone with an .edu address can register and view your
profile, i.e. campus security officers, professors, potential
employers, parents
• Certain comments or images on facebook.com may be
offensive to others
facebook.com: The Ugly
• Harassment
– Diversity College policy defines harassment as “any unwanted
verbal or physical interpersonal contact”
– Diversity College policy prohibits any form of harassment
• Stalking
– Can begin as cyberstalking through tracking of personal
information, habits, and whereabouts
– May easily progress into stalking in “real life”
• Identity theft
– A crime in which an imposter obtains key pieces of personal
information, such as Social Security or driver’s license numbers,
in order to impersonate someone else
Preventing The Ugly
• Privacy controls - Use privacy settings to choose
who can see your facebook.com profile. Think about
who can view your profile before posting information.
• Password selection and storage - Select
complex passwords for logging into any website.
Memorize your passwords or store them in a safe place.
• Campus policies – Diversity College’s code of
conduct addresses responsible use of technology.
– “Diversity College prohibits the theft and/or abuse of its computer
facilities and resources” (Student Code of Conduct, 2006-07).
– This policy also governs use of personal computers in residence halls.
Activity: What Do You Think?
Set up:
• Form groups of three or four people
• Receive new identity and facebook.com profile
Process:
• Review facebook.com profile from perspective of
assumed identity
• Record initial reactions and thoughts
• Report reactions to the larger group
Apply:
• Will this discussion affect your use of facebook.com?
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Welcome to Diversity College’s online facebook.com tutorial. This tutorial will take you
approximately 20-30 minutes to complete. The tutorial will cover the following topics:
Diversity College’s computer use policy
The Good:
An overview of facebook.com
Community building through online communities
The Bad:
Facebook.com profile content
Privacy of information
The Ugly:
Cyberstalking and harassment
After you have finished the tutorial, you will be prompted to begin the online exam. This
exam tests your knowledge about the information that was presented in the tutorial. You
must pass this exam with a “B” grade, or you must take the online course tutorial again.
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University Policy Governing Computer Use
Diversity College provides access to computer labs and online resources for use by faculty, staff, and
students. The primary use of these resources is intended for academic related work of the campus
community. Diversity College prohibits the theft and/or abuse of its computer facilities and resources.
Theft or other abuse of computer facilities and resources includes, but is not limited to:
●
●
●
●
●
Unauthorized entry into a file to use, read, or change the contents, or for any other purpose.
Unauthorized transfer of a file.
Use of another individual’s identification and/or password.
Use of computing facilities and resources to interfere with the work of others.
Use of computing facilities and resources to send obscene or abusive messages.
Residential Policy Governing Computer Use
The position of the Office of Residential Life, housed within the Student Life Division, regarding
responsible use of computers in the residence halls is compliant with College policy. Additionally,
we feel as though it is important to state that appropriate use of computer resources and access is
extended to personal computers, as well as university labs, networks, and equipment. It is the
responsibility of the students to use their own personal computer in a manner that is consistent with
College policy. Violations may result in the suspension of network or lab use privileges, or other
disciplinary action by the College.
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What is facebook.com?
“Facebook is an online directory that connects people
through social networks at schools.”
Facebook.com, created in 2004, is a way for college students to network with other
students at their university or college and build community. Any students, faculty, staff, and alumni
with an email address ending in .edu are eligible for Facebook accounts. There are more than 2,000
colleges and universities listed on Facebook.com and it is estimated that nearly 85% of students at
these institutions are registered with Facebook, with between 10,000 and 20,000 new users signing up
each day.1
Facebook.com allows you to create a profile that contains information about yourself
including your favorite books and movies, hobbies, jobs, and the classes in which you are currently
enrolled. You can even upload photos of yourself to your profile to share with others at Diversity
College. Facebook.com allows you to connect with friends—both at your institution and others
around the nation—join groups, and advertise for events that are happening in your club,
organization, or on campus!
Now we will give you a quick overview of the frequently used features on facebook.com
and direct you to sources for additional information about facebook.com.
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How Do I Connect With Others?
On Facebook.com, you can connect with others and build an on-line community at your
institution two ways: (1) through the information you list as a part of your profile, and (2) through
joining groups.
All of the information that is listed in your profile connects you to other students that
lists that same information. For example, let’s say you list your favorite movie as “Wedding
Crashers,” you could click on the title in your profile and it would list all Diversity College students
who list that same movie as one of their favorites. The same searching capability exists for finding
students in your classes. When you list the courses that you are taking, with just one click you can
see all the students who listed that they were in the same class.
Joining a group is another way to connect with other students on Facebook. You are
able to join any public group for Diversity College listed by Facebook.com. These groups are formed
around common interests, such as “People who are involved in Dance Marathon,” or “Yeah, I’m
from Northwest Ohio so What??,” or even “Diversity College Rocks.” You have the ability to search
for groups that exist so that you can join, and if you want, you can create your own group.
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What is the ‘Wall’?
The wall is another communication feature offered by facebook.com. You can post a message
on your friend’s wall for everyone to read. Friends can also leave messages for you on your wall, but if you
do not want the message to be left on your wall you can delete messages off of your wall. You also have the
option to disable this function and have the wall removed from your profile.
What is Poking?
According to facebook.com, “we have about as much an idea as you do. We thought it would
be fun to make a feature that had no real purpose and to see what happens from there. So mess around
with it, because you’re not getting an explanation from us.”2 Well, if they won’t, then we will. Poking is a
feature offered on facebook.com that allows you to ‘poke’ another user, meaning when they log on next,
they will receive a message on their profile stating that they have been poked by you. Essentially it lets
you know that the person who poked you has seen that you are a member on facebook.com and possibly
even visited your profile.
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How Do I Send a Message?
Communicating with other people on facebook.com is easy:
•
You can choose to send a message while viewing someone's profile by selecting the "Send a
Message" button under their profile picture. This option is also available from the right side of
any “search results” screen.
•
Once you call up the message box, just type a subject and message and click "send." The
person you are messaging will be notified the next time they login.2
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Profile Content
Diversity College believes that facebook.com can be a very positive
networking device when used responsibly. As with all advances in technology, there are
side effects, ‘the bad’ per se, of facebook.com. It is our hope that you will use this
education on facebook.com to help you will make informed decisions regarding your
own facebook.com profile.
In this portion of the tutorial, we will outline six (6) questions to consider
when creating your facebook.com profile. These questions relate to the quality of the
content that you post in your profile for all to read. We will then explore the amount of
privacy that facebook.com provides to students within its community.
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What’s on Your Profile?
Facebook.com allows you considerable freedom in choosing what you want to list in your
profile. You have the option of disclosing information such as:
•Your relationship status
•You sexual orientation
•You political views
•Your favorite activities
•Your contact information
•And basically, anything else you want to share!
Remember that your profile is you! When you are making decisions about what to put in
your profile there are a few questions that we think you should ponder before doing so.
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6 Questions to Ponder About your Facebook.com Profile3
1.
Would I show my profile to my parents? It is wise to start with the old ethical guideline asking
whether you would tell your mother about something you had done or said. If the answer is “yes, I
would show my parents, grandparents, or any other person who I admire my facebook.com profile,”
then you have taken the first step toward constructing an appropriate facebook.com profile.
2. Would I show my profile to a potential employer? Remember, anyone with an .edu email address
can access your profile. This is also now continuing to alumni accounts from colleges and
universities. The amount of people who have access to facebook.com is growing, and potential
employers are using this to their advantage. If you would not want your employer to view your
profile, or if you would not tell your employer the things on your profile during an interview, you
may want to consider changing it.
3. What will my ‘neighbors’ think by looking at my profile? Remember, you are new to the Diversity
College community. Whether it’s the person sitting next to you in class or the roommates next door
on your residence hall floor, people can use your profile to make assumptions about who you are. If
you have never met someone, your profile will be making the first impression of you. How do you
want your neighbors to think of you? Your profile says a lot, so use it to portray yourself in a positive
light.
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6 Questions to Ponder About your Facebook.com Profile (cont’d)
4.
Would I put my profile on the front page of a newspaper or on the 6 o’clock news? This is
another ethical guideline you can use when making decisions or actions. If you would not want
your profile out there for all to see, then make the necessary adjustments to ensure you would not
mind having your profile on the front page of a newspaper.
5.
What facebook.com groups am I a part of, what pictures are linked to my profile, and what do
my facebook.com friends say about me? Being appropriate may mean more than just your own
profile. You may say something about yourself by being a member of an inappropriate
facebook.com group. The pictures that are linked to you or your profile may portray yourself
negatively or depict actions you may not want others viewing. Your friends on facebook.com may
also depict something about you – this includes the postings on your wall and the pictures on
their profiles. Take someone off your friend list, delete postings or pictures, or take yourself out of
a group if necessary.
6.
How can I use facebook.com in a positive way? As much as facebook.com is talked about
negatively, it can be used positively. Students across the country are using it as a tool every day.
You can use this tool as a means of communication, as a way to connect with students in your
residence hall community or in your classes, and as a means of self-expression. Just be sure
facebook.com communicates the message you want to send about yourself.
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Protecting Your Privacy
You have the option to select different privacy settings on facebook.com that limit who can view your
profile. If you do not use your privacy settings, you should take extra care in considering the information
you are disclosing about yourself.
Some important things to consider regarding your privacy are:
•Is your cell phone number listed on your profile?
Good: none listed
vs.
Bad: 419-867-5309
•Is your address or residence hall room number displayed?
Good: East Campus
vs.
Bad: Conover Hall Rm 513, left side of room
vs.
Bad: January 23, 1989 @ 6:30 am
•Is your birth date listed?
Good: January
•What photos and images of you, your family or your friends are posted on your profile?
Good: Distant Picture of You Smiling
vs.
Bad: Tagged Photos (names) of Family and Friends
The more information that you include in your profile, the easier it is for others to misuse that information.
So please take appropriate measures to protect your information and the information of your closest family
and friends. Remember, if you list their names along with their pictures, their information is now available
to other facebook.com users!
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The Ugly Side of Facebook.com
Due to the recent popularity of facebook.com, within the last year, Diversity
College along with other institutions, have seen what could be described as the “ugly
side” of facebook. It is just as important to learn the dangers associated with facebook.com
as it is to learn the benefits it offers.
Some of the dangers:
•Cyberstalking- a crime in which the attacker harasses a victim using electronic
communication, such as e-mail, instant messaging, or any other Web site or discussion
group.4
•Identity theft- a crime in which an imposter obtains key pieces of personal information,
such as Social Security or driver’s license numbers, in order to impersonate someone else.5
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Reducing the Risk of Cyberstalking, Harassment, and Identity Theft
For your protection, Facebook.com offers the privacy controls which are listed
below6:
•Normal (Default)- Everyone can search for you. Your friends and everyone at
Diversity College can see your profile.
•Reserved- Everyone can search for you. Only your friends and friends of your
friends at Diversity College can see your profile.
•Paranoid- Only people at Diversity College can search for you. Only your friends
can see your profile. Your wall will be turned off.
•Custom- Using this setting you set your own detailed privacy preferences. You can
also set specific privacy settings for your contact info.
You can also block someone from your profile, which will allow you to be invisible
to them on facebook. Any ties you have with someone you block will be broken.
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Reporting Suspicious Actions or Cyberstalking
Diversity College encourages all students who believe that they may be a
victim of cyberstalking, or any form or harassment, to file a police report with the
Diversity College Campus Police. You can and should also report suspicious behavior
to facebook.com or your internet service provider.
Diversity College Campus Police strongly encourages all students to be
careful of who they communicate with electronically and to use the privacy and
security settings offered by facebook.com as well as remember some of the helpful tips
provided in this tutorial.
All students should also be aware that any student who is found to be in
violation of the computer use policy will be adjudicated through Diversity College’s
student discipline process.
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Now that you have been given some information about
facebook.com and how Diversity College expects students to
be responsible members of this online community, it is now
time to take the exam.
This exam consists of ten multiple choice, true/false,
and fill-in-the-blank questions. You will be asked to recall
information that has been presented in this tutorial. At the
end, your exam will be graded. If you do not earn at least a
“B,” you will be required to repeat this online tutorial and
exam.
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Question 1
What can your profile say about you?
Your sexual orientation
Your political views
Your favorite activities
Your contact information
All of the above
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Question 2
True or False If a potential employer has
an .edu email account, she/he can view
your facebook profile if you do not have
your privacy controls set properly.
True
False
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Question 3
If you are a victim of cyberstalking or any
other form of harassment, you should file
a report with:
Greek Life
Career Center
Diversity College Campus Police
International Programs
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Question 4
Users of facebook.com may NOT have the
same _______ as you:
Interests
Classes
Clubs
Personal email address
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Question 5
True or False Cyberstalking is a crime
in which an imposter obtains key pieces
of personal information, such as Social
Security or driver’s license numbers, in
order to impersonate someone else.
True
False
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Question 6
________ is the highest security setting
for your facebook.com profile.
Normal (default)
Reserved
Paranoid
Custom
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Question 7
Which of the following is NOT a violation of the
University Policy Governing Computer Use?
Unauthorized transfer of a file
Use of another individual’s identification and/or
password
Use of computing facilities and resources to
send obscene or abusive messages
Using network programs like facebook.com or
blog sites like livejournal.com
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Question 8
True or False When using your personal
computer in your residence hall room, you
must follow the University Policy Governing
Computer Use.
True
False
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Question 9
What is facebook.com?
An online directory that connects
people through social networks
An auction website like ebay.com
A job search site
A search engine similar to google.com
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Question 10
Facebook.com has the following functions
(check all that apply):
The Wall
Messaging
Photos
Network with friends from high school
Learn your neighbor’s cousin’s pet’s
name
help
Faculty/Staff Awareness
• Safety
• Who has access to
facebook.com?
• Discipline issues
• Community building
• Potential employers
•
•
•
•
•
Advertising
Cyberstalking
Identity theft
University policies
What is the role of
faculty & staff?
What Did We Learn?
• facebook.com is a reality on campus
• facebook.com, and other similar sites, can
be just as beneficial as they are risky
• Collaboration is equal parts challenge,
reward, and necessity
• Teaching responsible internet usage is a
valuable tool for student development