SEA WHAT’S NEXT…
INTRODUCING…..
CHEF INSPIRED FOR TODAY’S
CONSUMERS
 7 item line-up designed to drive
increased seafood consumption
one small bite at a time
 Real food that captures the
vibe of the lively new age food
culture ethnic and fare from
the street
 Breaking the mold of average
menu items with premium quality,
unique ingredients, different &
interesting product forms
 Inspired by the world around us
and sure to get people talking
about what’s on the menu
OPERATOR SELL:
INSPIRING A BROADER MENU PERSPECTIVE
Gaining New Customers & Tasty Menu Parts With
Lively Product Features…
 Deliciously Innovative – culinary driven
authenticity that’s simple to execute
 Broad Menu Fit & Appeal – from apps, to small
plates, snacks & beyond
 Operationally Relevant – both bake & fry
options that are fresh, flavorful & craveable
 Add Menu Excitement – solutions that
differentiate and mix up the menu
 Increase Traffic – with competition from all
angles, these items will drive volume gains
 Fill Daypart “Gaps” – expand business
within traditionally slower dayparts like
mid-day snack & late night menus
WHY STREET STYLE, WHY NOW?
STRONG MENU, SEGMENT & MARKET DEMAND
 Breaking into new menu parts for FPI brand
 Snacks, small plates, appetizers, shareables, grab & go
 Lunch/dinner entrees, kids menus, catering
 Expanding segment reach for FPI brand in core & non core channels
Opportunities within Recreation (parks, stadiums, carnivals)
 Extending consumer reach for High Liner with appetizers
Millenials desiring new, unique & “craveable” foods and index high on snacking
GenXers who seek a wide variety of restaurants, group dining & takeout
Baby Boomers who like to dine at Casual Dining & seek healthier options
Millenials
GenXers
Baby Boomers
WHY STREET STYLE, WHY NOW?
STRONG MENU, SEGMENT & MARKET DEMAND
 Positioning better alignment with today’s dining trends
All day eating, grazing, noshing, on the go bites compared to 3 square meals
Increased late night eating and mid day snacks
 Operator panel testing confirmed favorability (appealing/likely to buy)
Surveyed Casual Dining, Nursing/Asst Lvg/LTC, Hospitals, Lodging, B&I, C&U,
Clubs & Caterers
 Capitalize on hot menu trend driving
appetizer category: STREET FOOD!
Ethnic /street food inspired ranks #3 of
Top 10 menu trends driving appetizers*
FISH N’ CHIPS ON A STICK & STRIP
LINE OVERVIEW
• Visual WOW Factor
• Unique, Yet Familiar
• Two Favorite Food Pairings
• Great Taste & Texture
• It’s On A Stick?!
• Handheld/Portable

Fish N’ Chips On A Stick 3 oz. - Cod

Fish N’ Chips Strip 2.75 oz. - Cod
• Hearty Cod, Hand
Wrapped in Real Diced
Potatoes French Fried To
Golden Crisp
Menu Fit: Appetizer, shareable, snack , KIDS menu, park/ festival/stadium food
FISH N’ CHIPS ON A STICK & STRIP
PRODUCT SPECS
Fish N’ Chips On A Stick 3 oz. - Cod
Fish N’ Chips Strip 2.75 oz. - Cod
 Skewered French Fry Coated Fish
 Skewered French Fry Coated Fish Strip
 Paddle Shaped Skewer
 Not skewered
 32% Fish Flesh, 2x Atlantic or Pacific Cod,
Treated
 30% Fish Flesh, 2x Atlantic or Pacific Cod,
Treated
 Deep-Fry
 Deep-Fry
 From Frozen at 360°F for 6 to 7 minutes
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 From Frozen at 360°F for 6 to 7 minutes
 Co-packed, Product of China
 Co-packed, Product of China
 1/10 lb., Bulk Packed
 1/10 lb., Bulk Packed
 Avg Pcs./Cs: 53 - 55
 Avg Pcs./Cs: 58 - 60
 Cost/Lb.: $5.50
 Cost/Lb.: $5.50
 Cost/Pc.: $1.04
 Cost/Pc.: $.95
 Cost/Serving to Operator: $1.34
 Cost/Serving: $1.25
FISH N’ CHIPS ON A STICK & STRIP
BEHIND THE SCENES
Fish N’ Chips On A Stick
 Hand skewered
 Hand battered
 Wrapped in real diced
French Fry potatoes
FISH N’ CHIPS ON A STICK & STRIP
BEHIND THE SCENES
Fish N’ Chips On A Stick
Fish N’ Chips Strip
 Durable coating system
 Strong holding time,
over an hour held under
heat lamp or grab & go
hot box
SHRIMPANADAS™
LINE OVERVIEW
• Unique & Authentic
• Premium Ingredients
• Handmade
• Dual Purpose, Bake or Fry
• Handheld/Portable

Shrimp & Chipotle Pepper Empanada

Shrimp & Mango Salsa Empanada

Shrimp & Black Bean Empanada
• Global Flavors, Tasty,
Sweet/Savory/Spicy
• Comfort Food
• America’s Favorite Seafood
Menu Fit: small plates, appetizer, shareable & snack, on the go, entree
SHRIMPANADAS™
PRODUCT SPECS
Shrimpanadas
 1 oz. avg. sizing

 Dual Purpose, Oven Bake or Deep-Fry
Fryer: From Frozen at 360°F for 3 to 4 minutes

Convection oven: From Frozen at 425°F for
7 to 9 minutes
Conventional oven: From Frozen at 425°F for
14 to 16 minutes
 4/2.5 lb., co-packed overseas,
product of Vietnam

 25% Shrimp
 Avg Pcs./Cs: 160
 Cost/Lb.: $6.95
 Cost/Pc.: $.43
 Cost/Serving to Operator: $2.20 – 4 Shrimpanadas
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Shrimp & Chipotle Pepper Empanada:
Farm Raised White Shrimp, chipotle chile
peppers, white onions, garlic and cilantro
Shrimp & Mango Salsa Empanada:
Farm Raised White Shrimp, sweet
mangos, red bell peppers, red onion,
cilantro and lime
Shrimp & Black Bean Empanada:
Farm Raised White Shrimp, black beans,
red bell peppers, onions and a blend of
spices
SHRIMPANADAS™
BEHIND THE SCENES
Shrimp & Mango Salsa Shrimpanadas™
 Whole cut farm raised
white shrimp
 Fresh fruits, vegetables
& herbs
 Fresh dough
SHRIMPANADAS™
BEHIND THE SCENES
Shrimp & Mango Salsa Shrimpanadas™
• Hand cut,
processed
& formed
• Individually
Handmade
SHRIMPANADAS™
BEHIND THE SCENES
Shrimp & Mango Salsa Shrimpanadas™
• Hand braided
pastry closures
• IQF
• Layered into inner
carton with plastic
folded bag
• Packed 4 x 2.5 lb.
SUSHI
LINE OVERVIEW
• On Trend, Established Item
• No prep/skilled sushi staff required
• Simple serving from case to plate
• Quality & consistency guarantee
• Appealing to those who fear raw fish
• Appealing to younger consumers

Classic Sushi
• Healthy, Low fat, High in Protein

Tempura Sushi
• Tempura battered offers new twist on
a classic favorite
• Interesting & Different
• Convenience & Speed to table
Menu Fit: small plates, appetizer, shareable & snack, on the go, entree
SUSHI
PRODUCTS SPECS
Classic Sushi
Tempura Battered
 California Roll (imitation crab meat,
avocado & carrot)
 California Roll (imitation crab meat,
avocado & carrot)
 Finished size: 1 oz. avg., square shape
 Finished size: .70 oz. avg., round shape
 1/10 lb., co-packed overseas,
Product of Thailand, 15% Seafood
 1/10 lb., Raw Material Product of Thailand,
Further Processed in Newport News
 Fully Cooked, Thaw & Serve Convenience
 20% batter pick up, 12.5% Seafood
(Thaw under refrigeration, product stored in
refrigeration has shelf life up to 4 days)
 Pre-Sliced/Scored Sushi Roll Logs,
Vacuum Packed Sleeves: 8 pcs./Log,
5 Logs/sleeve, 4 sleeves/master
 Avg Pcs./Cs: 228
 Avg Pcs./Cs: 160, 40 per sleeve
 Cost/Lb.: $5.50, Cost/Pc.: $.24
 Cost/Lb.: $5.50, Cost/Pc.: $.34
 Cost/Serving to Operator: $1.60 – 5 Sushi
 Cost /Serving to Operator: $2.20 – 5 Sushi
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 Dual Purpose,
Deep Fry or Oven Bake
(Fry at 350° for 3 to 3 ½ minutes or Bake)
SUSHI
PRODUCTS SPECS
Classic Sushi – IMPORTANT Thawing & Storage Instructions
Thawing Instructions:
Cold Water: Submerge sealed vacuum bag in cold running water for 60 minutes.
Refrigerator: Open vacuum bag. Remove Sushi and place in a single layer on sheet pan.
Cover and thaw in refrigerator for 12 hours. Additional time may be required to fully thaw.
Safe Handling Instructions:
Keep frozen at 0 F (-18°C) or below at all times until ready to use. Do not refreeze product if
partially or completely thawed. Once thawed, product must be held refrigerated (33 - 40°F) at
all times prior to use. When stored covered in the refrigerator, product has a shelf life of up to
four days. For best results use the product within 24 hours after thawing. Do not store thawed
sushi in unopened vacuum bag.
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SUSHI
BEHIND THE SCENES
Sushi
 Cooked Rice Prep
 Hand Rolling
SUSHI
BEHIND THE SCENES
Sushi
 Machine Slicing,
Scoring
8 pcs./Log,
5 Logs/sleeve,
4 sleeves/master
 Freezing
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SUSHI
BEHIND THE SCENES
Sushi
 Vacuum Packing –
Sleeves Labeled
 Master Packaging
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FULL LINE
PRODUCT INFO
Product
Code
Product Description
Raw Material
COO
Case
Pack
Case
Inner Type Cube
Case Dimensions
SCC
Pallet Seafood
Pattern
%
Pcs Per Case
Key Benefits
Coating
System
Other Spec
Details
Street Style Seafood
1089898
Fish 'n Chips on a Stick 3 oz. Cod
Fish 'n Chips Strip 2.75 oz. - Cod
1089899
2x Atlantic or
Pacific Cod,
Treated
2x Atlantic or
Pacific Cod,
Treated
Product of
China
1/10 lb.
Bulk
0.53 15.5" x 10.5" x 5.625" 10035493898985 10 x 7
32%
53 - 55
Hand made
French Fry paddle shaped
coated
skewer
Product of
China
1/10 lb.
Bulk
0.47
30%
58-60
Hand made
French Fry
coated
Product of
Thailand
Vacuum
Package (5
rolls/sleeve,
8 pcs/roll, 40
1/10 lb. pcs/sleeve 0.28
40 ps/bag
160 pc/cs
Hand made,
vaccuum
packaged,
fully cooked,
thaw & serve
square shaped
round shaped
Sushi - California Roll - 1 oz. avg.
Surimi/Alaska
Pollock
1089901
Tempura Sushi .70 oz avg.
1089902
Surimi/Alaska
Pollock
Shrimpanadas™ - Shrimp &
Black Bean Empanada
White Shrimp,
1089895 1 oz. avg.
Treated
Shrimpanadas™ - Shrimp &
Mango Salsa Empanada
1 White Shrimp,
1089896 oz. avg.
Treated
Shrimpanadas™ - Shrimp &
Chiptole Pepper Empanada 1 oz. White Shrimp,
1089897 avg.
Treated
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15.5" x 10.5" x 5"
8.5" x 8.125" x 7"
10035493898992 10 x 8
10035493899012 25 x 6
15%
Product of
Thailand
1/10 lb.
Bulk
0.61
15.8125" x 7.8125" x
8.625"
10035493899029 15 x 5
12.50%
228 pc/cs
Tempura
Battered,
Dual purpose, 20% pickbake or fry
up
Product of
Vietnam
4/2.5 lb.
4 inner
cartons
0.69
13.375" x 9.875" x 9" 10035493898954 14 x 4
25%
160 pc/cs
Hand made,
dual purpose
Product of
Vietnam
4/2.5 lb.
4 inner
cartons
0.69
13.375" x 9.875" x 9" 10035493898961 14 x 4
24%
160 pc/cs
Hand made,
dual purpose
Product of
Vietnam
4/2.5 lb.
4 inner
cartons
0.69
13.375" x 9.875" x 9" 10035493898978 14 x 4
25%
160 pc/cs
Hand made,
dual purpose
APPETIZERS/STARTERS
Casual Dining
Midscale Dining
Sports Bar/Pub
College & University
Catering/Events
Healthcare
Business & Industry
Lodging & Country Clubs
Casinos & Buffets
Fairs, Stadiums & Parks
Fish 'N Chips On A Stick/Strip
Shrimpanadas™
Sushi Roll
Tempura Sushi
SHAREABLES
Casual Dining
Midscale Dining
Sports Bar/Pub
College & University
Catering/Events
Healthcare
Business & Industry
Lodging & Country Clubs
Casinos & Buffets
Fairs, Stadiums & Parks
Fish 'N Chips On A Stick/Strip
Shrimpanadas™
Sushi Roll
Tempura Sushi
KIDS MENUS
Casual Dining
Midscale Dining
Sports Bar/Pub
College & University
Catering/Events
Healthcare
Business & Industry
Lodging & Country Clubs
Casinos & Buffets
Fairs, Stadiums & Parks
Fish 'N Chips On A Stick/Strip
Shrimpanadas™
Sushi Roll
Tempura Sushi
ON THE GO
Casual Dining
Midscale Dining
Sports Bar/Pub
College & University
Catering/Events
Healthcare
Business & Industry
Lodging & Country Clubs
Casinos & Buffets
Fairs, Stadiums & Parks
Fish 'N Chips On A Stick/Strip
Shrimpanadas™
Sushi Roll
Tempura Sushi
SNACK
Casual Dining
Midscale Dining
Sports Bar/Pub
College & University
Catering/Events
Healthcare
Business & Industry
Lodging & Country Clubs
Casinos & Buffets
Fairs, Stadiums & Parks
Fish 'N Chips On A Stick/Strip
Shrimpanadas™
Sushi Roll
Tempura Sushi
SMALL PLATES
Casual Dining
Midscale Dining
Sports Bar/Pub
College & University
Catering/Events
Healthcare
Business & Industry
Lodging & Country Clubs
Casinos & Buffets
Fairs, Stadiums & Parks
Fish 'N Chips On A Stick/Strip
Shrimpanadas™
Sushi Roll
Tempura Sushi
ENTREES
Casual Dining
Midscale Dining
Sports Bar/Pub
College & University
Catering/Events
Healthcare
Business & Industry
Lodging & Country Clubs
Casinos & Buffets
Fairs, Stadiums & Parks
Fish 'N Chips On A Stick/Strip
Shrimpanadas™
Sushi Roll
Tempura Sushi
SEGMENT FIT
FAIRS, PARKS & STADIUMS:
 FISH 'N CHIPS ON A STICK
 SHRIMPANADAS™
GAMING & LODGING:
 CLASSIC SUSHI
 TEMPURA SUSHI
MERCHANDISING / PROMOTIONAL
SUPPORT
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SUPPORT MATERIALS LINE UP
Phase 1 Launch Support
 Full Line Brochure (pocket folder)
 Product Line Sheets (Fish ‘N Chips, Shrimp, Sushi)
 Operator Trial Rebate (HALF OFF offer, early submission bonus, up to $80 in svgs)
 Operator Promotional Support (table tents, basket liners, coasters, posters)
 Print Advertising & Digital Support (media campaign, social media, operator video)
 Key Customer Support (serving & server support)
 Broker & Sales Support (Training Engagement Video, DOUBLE BROKERAGE
STREET SMARTS Certification & Broker Promotion)
Phase 2:
 Commercial & Non Commercial Support (segment specific)
 Digital Support (monthly promotional/social links)
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FULL LINE BROCHURE
(POCKET FOLDER)
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PRODUCT SELL SHEETS
OPERATOR ENGAGEMENT
VIDEO
35
OPERATOR SUPPORT
Operator Serving &
Pairing Guide
 Serving
Suggestions
 COMPLIMENTARY
Serving Support
available to operators
36
OPERATOR SERVING
SUPPORT
Serving Cone
Basket Liner Paper
&
Sleeve
Boat
37
OPERATOR PROMOTIONAL
SUPPORT
Table Tents:
Standard in Stock,
Customizable Also
Available
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CUSTOMER & TRADESHOW
GIVEAWAYS
Military Hats
Server
Notepads
Hacky Sacks
Skateboard Key Chains
Totes
WORD ON THE STREET
OPERATOR PROMOTION
Get up to HALF OFF per case, rebate for $30
per case, 2 case max
 Plus an additional $10 off per case
when redeemed early (by July 31sT)
 Up to $80 is savings!
 Valid through September 30, 2015
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BROKER PROMOTION
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COMPETITION ON THE MENU
Cost Per
Serving
Suggested Menu
Price
Per Serving
Profit
Fried Mushrooms (24 pcs)
$0.85
$2.99
$2.14
Mozzarella Sticks (6 pcs)
$1.65
$5.49
$3.84
Fried Pickles and Dip (30 pcs)
$1.80
$3.99
$2.19
Cheese Sticks (5 pcs)
$2.00
$5.99
$3.99
Onion Ring Tower (9 pcs)
$2.24
$6.99
$4.75
Cheese Steak Fries (50 pcs)
Mac 'n Cheese Bites, Jalapeno Poppers & Onion Scoops Platter (14 pcs)
$2.30
$2.96
$6.99
$6.99
$4.69
$4.03
Jalapeno Poppers (6 pcs)
$3.55
$9.99
$6.44
Mini Brats & Onion Rings Bucket (24 pcs)
Cheddar Cheese Bites (24 pcs)
$3.71
$4.08
$10.99
$12.99
$7.28
$8.91
Jalapeno Poppers & Wings Platter (12 pcs)
$5.00
Cost Per
Serving
$9.99
Suggested Menu
Price
$6.99
Per Serving
Profit
Shrimpanadas (4 pcs)
$2.20
$7.99
$5.79
Sushi (5 pcs)
$2.20
$7.99
$5.79
Fish ‘N Chips On A Stick (2 pcs)
$2.68
$9.99
$7.31
Fish ‘N Chips Strip (2 pcs)
$2.68
$9.99
$7.31
Traditional “Old Stand By” Appetizers
Today’s Contemporary Street Style Seafood!
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WHAT INSPIRES YOU?
Today, we hoped you learned WHAT INSPIRED US!
Now, we ask ARE YOU INSPIRED?
The time is NOW to get your STREET STYLE on with
customers!
GOOD SELLING
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