Where the Most Aggressive and Successful
Specialty Retailers are Found.
The Gourmet Retailer Serves the Growing Specialty Food &
Kitchenware Markets
$87.2 Billion* in Industry Sales in 2008 and growing!
Gourmet & Specialty Foods
• Sales increased 5% in 2008
Kitchenware &
Housewares
$27.2 Billion
Gourmet &
Specialty Foods
$60 Billion
Kitchenware & Housewares
Products
• Sales increased .8% in 2008
Share of Sales by Product Type
* Source: NAFST and IHA 2009 State of the Industry Reports
The Gourmet Retailer Serves the Growing Specialty Food &
Kitchenware Market
Specialty Food & Kitchenware Retailers Represent the Majority of
Industry Sales and Store Fronts
Industry Sales by Store Type
Store Counts By Store Type
23.7%
Grocery
$20.7 Billion
34,052
41.4%
Grocery
Specialty Food &
Kitchenware Retailers
$36.1 Billion
23.3%
Mass Merchant
$20.3 Billion
56,951
Specialty Food &
Kitchenware Retailers
11.6%
20,338
Department Stores
$10.1 Billion
Department Stores
2,462
Mass Merchant
Total Sales - $87.2 Billion
* Source: NAFST and IHA 2009 State of the Industry Reports
Total Stores - 113,803
Consumer Demand for Gourmet Lifestyle Continues to Grow
105%
Gourmet Cooks significantly outspend other Households
in many important product categories:
% Increase of Annual Spending of Gourmet Cooks versus other Households
51%
46%
41%
40%
31%
20%
Source: Homescan 52 Week Ending 5/31/2008 - UPC Coded Products.
19%
19%
19%
17%
17%
16%
Consumer Demand for Gourmet Lifestyle Continues to Grow
Gourmet Consumers are Passionate
and “Recession-Resistant.”
• 22 million households claim to have a gourmet cook
• Gourmet shoppers average $100K in annual household income
• Most gourmet shoppers work in professional or management jobs
• 48% are trading out from restaurants for preparing gourmet meals at
home
Source: Homescan Panel Views Survey - March 2008.
Why The Gourmet Retailer Audience is More Successful Than Other
Specialty Retailers:
Top Operating Initiatives*
•
Expect sales to be equal to or better than 2008
64 %
•
Expect profit to equal or increase from 2008
68 %
•
Believe they can manage their store through difficult economy
66 %
•
Being aggressive in managing during the recession
56 %
•
Expect current actions will make them stronger post-recession
81 %
* Source: TGR Audience Study – Akel & Associates July 2009
Why The Gourmet Retailer Audience is More Successful Than Other
Specialty Retailers:
Top Strategies to Manage More Effectively*
•
Discovering ways to reduce costs
69 %
•
Demanding more of suppliers
66 %
•
Analyzing data more closely
65 %
•
Instituting tighter financial controls
59 %
•
Getting customers feedback
54 %
* Source: TGR Audience Study – Akel & Associates July 2009
Why The Gourmet Retailer Audience is More Successful Than Other
Specialty Retailers:
Top Marketing/Merchandising Strategies to Generate Sales*
•
Creating proactive marketing/ merchandising activities
98 %
•
Adjusting product mixes/lines
87 %
•
Investing in advertising/marketing programs
82 %
* Source: TGR Audience Study – Akel & Associates July 2009
The Gourmet Retailer is the Business Tool for Aggressive and
Successful Specialty Retailers
Why Do They Rely on The Gourmet Retailer?
“Need to have retailing & business information”
New Products
Product Category Trends & Insights
Merchandising and Marketing Ideas
Operational and Management Advice
The Gourmet Retailer is the Business Tool for Aggressive and
Successful Specialty Retailers
Michelle Moran: Editor-in-Chief
Michelle joined The Gourmet
Retailer in 2000. Besides being
the resident expert on tabletop
products, she covers the natural
foods and confections industries.
A consistent speaker in the
housewares industry, she
presents research on
the bridal, tabletop and
kitchenware markets to
trade show audiences, as
well as presentations on
marketing and public relations for
trade associations and
buying groups.
The Gourmet Retailer’s editorial mission is to
provide aggressive and successful specialty food and
kitchenware retailers with information on
merchandising, store operations/education, new
products, product knowledge and trends that helps
them meet the needs of their customers while
increasing store sales and profits.
This information is blended with coverage of food and
kitchenware segments for the most comprehensive
source of news and information on the industry.
The Gourmet Retailer is the Business Tool for Aggressive and
Successful Specialty Retailers
The Gourmet Retailer provides retailers with
the operational/ management advice they
need to profitably run their business. From
product knowledge to staff training, industry
trends to merchandising ideas, each issue is
packed with information that drives
sales & profits.
The Gourmet Retailer is the Business Tool for Aggressive and
Successful Specialty Retailers
Case & Counter Delivers Information on the
Specialty Food Category
Senior Editor James
Mellgren has 20 years of
expertise in gourmet foods
& housewares as a retailer,
wholesaler, importer,
restaurateur and author.
“I find each issue offers learning tools for myself and my staff… I’ll
cut out pages and pages of product ads I think that are worthy of
consideration.”
Mick Rosacci, Tony’s Meats & Specialty Foods, Centennial, Colo.
The Gourmet Retailer is the Business Tool for Aggressive and
Successful Specialty Retailers
Ware & Why Delivers Insight on the Kitchenware Category in Every Issue
“I have read your magazine from cover
to cover since we started Sur La
Table… I believe that you cover all
subjects in a manner that speaks to
every level of retailer.”
Renee Behnke, Sur La Table, Seattle Wash.
Why The Gourmet Retailer is Preferred by Aggressive and
Successful Specialty Retailers
What Readers Value Most*
•
Specific business management approaches
for specialty products retailing
61 %
•
News about new specialty products
52 %
•
Ideas for selling specific product categories
51 %
•
News about the specialty business
(changes at vendors, people in the news)
19 %
•
Information about associations
15 %
* Source: TGR Audience Study – Akel & Associates July 2009
Why The Gourmet Retailer is Preferred by Aggressive and
Successful Specialty Retailers
Reason TGR’s Editorial Approach is More Favored*
•
Find TGR’s editorial product more meaningful than other pubs
81 %
•
Find TGR’s coverage of both specialty food and kitchenware meaningful
75 %
•
Find TGR’s full suite of media worthwhile
86 %
•
Read all or most issues of the publication
98 %
•
Take actions based on ads in the magazine
97 %
* Source: TGR Audience Study – Akel & Associates July 2009
How The Gourmet Retailer Compares to Other Specialty Retail
Trade Media Brands
The Gourmet Retailer rates higher in providing the key types of information to it’s
subscribers compared to any other specialty food or kitchenware media source.
New Products
Trends/Best-Sellers
Industry News
Product Knowledge
Product Evaluations
Merchandising/Marketing/
Promotion Ideas
Retailer Profiles
Product Category Research
Gourmet
News
Specialty
Food
Magazine
Kitchenware
Gourmet
Insider
82%
74%
74%
68%
54%
51%
69%
53%
74%
41%
34%
28%
77%
64%
68%
58%
45%
33%
75%
59%
62%
48%
36%
24%
56%
52%
56%
46%
30%
24%
51%
48%
40%
30%
42%
43%
19%
24%
34%
28%
The
Gourmet
Retailer
Preston/Rogers Associates, Inc. Market Research & Media Consulting - May, 2008
The Gourmet Retailer Delivers More Specialty Retailer Audience
Than Any Other Food/Kitchenware Trade Media Source
51,894 Specialty Retailers Each Month *
20,000
While some overlap occurs, most
retailers get their info from one of
these communication channels.
subscribers
The Gourmet Retailer
Magazine
15,844
20,856
subscribers
unique visitors/mo
Dispatch
e-Mail Newsletter
GourmetRetailer.com
*Total Avg. Monthly Unduplicated Audience
The Gourmet Retailer Subscribers are the Key Decision-Makers in
Specialty Retailing
Subscribers Job Title*
Subscribers by Store Type*
Other
Management
Positions
15%
Supermarket
4% 2%
3%
Buyer/Merchandiser
14%
VP/Director/GM
Department
Store
27%
18%
Specialty Food
Store
Gift Gourmet Store
67%
C-Suite
CEO, COO,CFO,
CIO, President,
Owner
* Source: December 2008 BPA
20%
Kitchenware
Store
The Gourmet Retailer Subscribers are the Key Decision-Makers in
Specialty Retailing
Audience Key Operational Responsibilities*
•
Product purchases/selections
90 %
•
Planning
88 %
•
Marketing merchandising
87 %
•
Product Sales
86 %
•
Financial/budgeting issues
82 %
•
Customer acquisition/retention
79 %
•
Staff, management
76 %
* Source: TGR Audience Study – Akel & Associates July 2009
The Gourmet Retailer Subscribers are the Key Decision-Makers in
Specialty Retailing
Audience Involvement in Supplier/Product Selection*
•
Involved in selecting suppliers/products
98 %
•
Determine needs regarding product/supplier
83 %
•
Evaluate alternatives
75 %
•
Hold discussions with potential suppliers
69 %
•
Recommend/specify suppliers/products
67 %
•
Develop plans/budgets
67 %
•
Learn about products from vendor ads
61 %
* Source: TGR Audience Study – Akel & Associates July 2009
The Gourmet Retailer Subscribers are the Key Decision-Makers in
Specialty Retailing
Breakdown of Products By Share of Annual Store Revenue*
% retailers selling
product line
% total sales
avg. revenue
Specialty food/beverages
98%
62.0
$489,500
Kitchenware/housewares
77%
19.8
$156,500
Tabletop/ Gift
87%
14.3
$112,800
4%
3.8
$30,000
Special services
* Source: TGR Audience Study – Akel & Associates July 2009
Advertising in The Gourmet Retailer Generates Sales Orders &
Retailer Inter-Action
82% of Subscribers Take A Buying Action on Ads in The Gourmet Retailer
78%
Bought Products Advertised
Visited an Advertiser’s Web site
76%
Discussed an ad or article with others
in their companies
65%
Requested information from company,
sales rep or distributor
58%
Recommended or Specified
Products Advertised
47%
Referred an ad or article to
others in their companies
46%
Source: May 2008 Signet Ad Impact Study
The Gourmet Retailer Magazine’s Subscribers are not Reached by
Other Industry Magazines
Magazines Received
The Gourmet Retailer
Gourmet News
Specialty Food Magazine
Fancy Food & Culinary Products
Kitchenware News
Gourmet Insider
Homeworld
HFN
Information Needs Survey. Preston/Rogers Associates. May 2008
The Gourmet Retailer is the “Need to Have” Trade Magazine
Percent of subscribers who would prefer to receive The Gourmet Retailer
over any other industry publication.
61%
The Gourmet Retailer
12%
Specialty Food Magazine
9%
Gourmet News
Fancy Food & Culinary Products
6%
5%
Kitchenware News
Homeworld
HFN
Gourmet Insider
Other
2%
0%
0%
5%
Source: May 2008 Signet Ad Impact Study
Those who prefer The Gourmet
Retailer feel it is the most
informative industry publication
overall, providing information on
new products and food trends.
The Gourmet Retailer Website and Newsletter Extends Your
Retailer Audience Reach
Gourmetretailer.com is the leading
source of business information for
specialty retailers.
• 45,508 avg. monthly page views
•20,856 avg. monthly unique visitors
.
Breaking News Dispatch
• 15,844 retailer subscribers.
• Sent 3x a week (Mon, Weds, Fri).
The Gourmet Retailer Provides the Most Complete Offering
of Online Products for Specialty Retailers.
GourmetRetailer.com
Site Demographics:*
45,508 impressions
20,856 unique browsers
2:07
average visit
Site Visitor Job Titles:
42% c-suite executive
31% manager/director
11 % sales
16% other
Reasons for visiting:
75% Product Info
65% Industry News/Analysis
59% General Searches/Research
58% Merch, Marketing, Promotion Ideas
48% Company Contact Information
* Source: Nielsen Site Census
The Gourmet Retailer Provides the Most Complete Offering
of Online Products
Breaking News Dispatch e-Mail Newsletter
Subscriber Demographics:*
15,844 opt-in subscribers
3x per week frequency
205,800 avg. impressions per month
20% open rate
7%
click-thru rate
72% are owners/managers
82% have purchasing authority for their company
58% visit gourmetretailer.com after reading
Dispatch newsletter
Reasons for Subscribing:
86%
92%
50%
Stay updated with industry news
New products & trends
Research & Analysis
* Source: Publishers Own Data
The Gourmet Retailer Provides the Most Complete Offering
of Online Products
New Product Showcase
Providing Suppliers a Forum to Feature Their New Products and
Line Extensions
Automated Lead Source From
Retailers!
The New Product Showcase on
gourmetretailer.com is a new
searchable database of products
that taps into our more than
23,000 retailers that visit the site
each month.
Easy do-it-yourself uploads; make
changes; add keywords and links!
Listings are Search Engine
Optimized and you choose your
keywords.
$750 / Product
for one product - for one year
unlimited changes
$500 / Product
for 3 or more products - for one year
unlimited changes
The Gourmet Retailer Provides the Most Complete Offering
of Online Products
Reach Retailers as They Read Online Articles With Content Related to Your
Products or Category!
Gourmet Direct
Custom built micro sites
created from your
company/product marketing
collateral to serve your retailer
customers information needs
24/7.
Contextually linked to relevant
content on gourmetretailer.com
Search Engine Optimized
captures retailer-initiated
searches for your product and
category.
$8,000 Annual Fee
or
$3 Per Click
The Gourmet Retailer Provides the Most Complete Offering
of Online Products
Online Product Catalog Showroom and Product Sourcing
Catalog Showroom
Housewaresdirect.com &
Condimental.com
Product Sourcing
Exchanges
Digitize your entire product line
catalog and posted on
gourmetretailer.com.
Catalog is fully searchable by
keyword for showroom visitors
and search engine optimized for
retailer initiated search.
Catalog also posted on product
sourcing exchanges that serve
38,000 registered retailer users
and available to gourmetretailer
site visitors.
$2,100 Annual Fee
&
5% commission on sales orders
received
Retail 2020: The Only Specialty Retailing Educational & Networking
Conference
Find out what your specialty retailer customers need
from your company to improve their retailing
execution.
Sponsor Benefits:
2 days of retailer networking &
interaction with over 150 specialty
retailers.
Tabletop exhibiting and product
sampling.
One on one retailer meetings prescheduled with attendees.
Logo exposure on all pre and post
event marketing and editorial
coverage
Retail 2020 will bring together executives from the specialty food
and kitchenware retail industry in this focused conference to help
them remain competitive in an increasingly difficult market.
Featured speakers and panels provide the vision, insights and tools
as specialty independent retailers listen and share business
successes in marketing, training, merchandising, buying and
operational management.
August 4th - 6th, 2010
San Francisco
Sponsorships from $5,000 to $20,000
5 Reasons Why The Gourmet Retailer is Your Company’s
Best Advertising Investment:
1.
$87 billion marketplace with over 113,000 storefronts means plenty of
opportunity to increase sales and sell-thru.
2.
The Gourmet Retailer focuses on the most aggressive and successful
specialty retailers of food & kitchenwares – your most profitable seller!
3.
The Gourmet Retailer’s content of new products, category insights and
operational/management insights makes it the best-read & most preferred
trade brand among the more successful retailers.
4.
The Gourmet Retailer magazine, web site & Dispatch newsletter assure your
sales message reaches the largest audience of successful specialty food &
kitchenware retailers.
5.
Advertising in The Gourmet Retailer produces orders and sales.
The Gourmet Retailer is a Nielsen Company and Nielsen Retail
Food Group Information Brand.
The Nielsen Company is
the world’s most respected
source
of market information, data,
media research and
measurement.
Nielsen’s Retail Food
Group is a division of
Nielsen Business Media a
leading provider of b2b
trade print and digital
media brands, expos and
conferences.
Contact your Sales Representative for Advertising Opportunities:
VP, PUBLISHING DIRECTOR, NIELSEN RETAIL FOOD GROUP
Scott J. Seltz • 646-654-4534 • scott.seltz@nielsen.com
WEST
Shari Wainberg • 800-229-1559 • gourmetwst@aol.com
MIDWEST
Arnie Bennett • 847-590-1332 • arnie.bennett@nielsen.com
EAST & INTERNATIONAL
Brad Simon •631-673-4848 • lbssales@optonline.net
www.GourmetRetailer.com