Growing the Game through
Cross Cultural Dexterity
Preview
Annual Meeting
March 15, 2014
INTRODUCTION – FOUNDATIONS OF
DIVERSITY AND INCLUSION
©2013 Diversity Best Practices
The Preeminent Organization for Diversity Thought Leaders
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Objectives
• The Why
The Business Case for Diversity & Inclusion and the
Importance of Cross Cultural Dexterity
• The What
Developing Cross Cultural Dexterity
• The How
Applying Cross Cultural Dexterity in the Sections
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Opening Exercise
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The Mix –
Visible and Invisible Diversity Features
Visible Features – 10%
Gender
Ethnicity
Physical attributes
Race
Age
Style of
Socio-economic status
Physical Skills/ Qualities
Culture
thinking
Religion
Values
Communication Style
Marital Status
Sexual Orientation
Level in Organization
Military Experience
Beliefs
Education
Personality
Geographic Location
Job History
Marital status of
parents
Invisible Features – 90%
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The Preeminent Organization for Diversity Thought Leaders
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USTA Diversity Definition
Diversity is the collective mixture of our
human and organizational assets
characterized by our similarities and
differences.
Inclusion is leveraging the power of
diversity in a respectful environment
that encourages all to participate and
contribute to further the USTA mission.
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The Preeminent Organization for Diversity Thought Leaders
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THE WHY: ARTICULATING THE
BUSINESS CASE
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The Preeminent Organization for Diversity Thought Leaders
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The Foundational Model
The Business Case for Sustainable Diversity & Inclusion
Marketplace Talent
Business
Business
Case
Case
What
We Sell
Impact on products
and services
Impact on talent
(engagement,
retention,
advancement,
etc.)
Who Does
the Work
Operations
Business Case
Impact on internal systems
and processes
How We Run the Business
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The Preeminent Organization for Diversity Thought Leaders
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Imagination, Breaking with Convention
10 and Under Tennis
allows kids to rally and
play tennis shortly after
picking up a racquet for
the first time. And for
the first time, kids can
fall in love with tennis
right away – a love that
can last a lifetime!
The Right Sized Gear for
All Ages
It’s not just the rules or techniques…there’s more
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Discuss:
Does the Future of Tennis Hinge
on Diversity & Inclusion?
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The Preeminent Organization for Diversity Thought Leaders
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USTA’s Mission
The MISSION of the USTA is simple and clear:
“To promote and develop the growth of tennis”
Managing diversity and inclusion
effectively is critical to achieving the
mission of the organization and is an
integral part of the success of the USTA’s
other top-level strategic priorities.
©2013 Diversity Best Practices
The Preeminent Organization for Diversity Thought Leaders
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Tough Issues / Hard Questions
•
Many tennis organizations’
professional staff and volunteers
do not reflect the changing
demographic.
•
40% of kids under 10 are African
American, Latino, Asian, Native
American.
•
To execute 10-and-under
imperative, it must be at its core
about diversity.
•
Not a market segment; it is the
market.
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Diversity and Inclusion:
Winning the Game Strategy for USTA
Diversity allows us to touch "All of America" and
Inclusion allows "All of America" to touch us.
Our responsibility as the National Governing Body for
the sport obligates us to identify and lead in
removing barriers to allow us to be inclusive so that
tennis reflects all of America.
©2013 Diversity Best Practices
The Preeminent Organization for Diversity Thought Leaders
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How do we
grow
the game?
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From…
Tolerance and
Sensitivity
©2012 Diversity Best Practices
To…
Cross Cultural
Dexterity
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Cross Cultural Dexterity
The ability to differentiate, embrace and leverage
differences in order to:
1. Seize opportunities
2. Make decisions
3. Resolve conflicts
©2013 Diversity Best Practices
The Preeminent Organization for Diversity Thought Leaders
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THE HOW: DEVELOPING
CROSS CULTURAL DEXTERITY
Team Effectiveness Study
Monocultural Teams
Multicultural
Teams
Multicultural
Teams
+
+
++ +
+ ++
Less
Effectiveness in
creative tasks
WHEN MINIMIZED, IGNORED OR SUPPRESSED…
Reference: Adler, N. J. International Dimensions of Organizational Behavior.
4th ed. Cincinnati, OH: South-Western, 2002.
More
WHEN EMBRACED & MANAGED WELL…
c. Milton J.Bennett, 2008
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Unconscious Bias
Can create exclusion &
misinterpretation
Build commitment to
uncovering & understanding
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The Preeminent Organization for Diversity Thought Leaders
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Urban, Suburban, Rural
URBAN
(CITY)
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SUBURBAN
(SMALL TOWN)
The Preeminent Organization for Diversity Thought Leaders
RURAL
(COUNTRYSIDE)
Seven Dimensions of Culture
FAIRNESS
Rules Based
GETTING
THINGS DONE
Project Based
STATUS
Accomplishment Based
WORKING WITH
Self Based
OTHERS
Situation Based
Relationship Based
Title Based
Group Based
EMOTIONS
Don’t’ Show Emotions Based
Show Emotion Based
TIME
Clock Oriented Based
Event Oriented Based
MANAGING THE
Dominance Based
ENVIRONMENT
Fate Based
Adapted from Charles Hampden-Turner and Fons Trompenaars
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THE HOW: APPLYING CROSS CULTURAL
DEXTERITY IN THE
USTA SECTIONS
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The Preeminent Organization for Diversity Thought Leaders
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The Business Elements for SUSTAINABLE Diversity & Inclusion
Where
Are Our
Opportunities
Market
Talent
How Do We
Leverage
Talent
Operations
How Do We Reach
Efficiently & Effectively
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©2013 Diversity Best Practices
The Preeminent Organization for Diversity Thought Leaders
Process for Action Planning
• Select a Market & Answer these Questions
1. What are the potential gaps between our culture
& values and those of our target market?
Tool: Seven Dimensions of Culture
2. How might we become more familiar with this
market?
3. How could we begin to close the gap?
©2013 Diversity Best Practices
The Preeminent Organization for Diversity Thought Leaders
Objectives Revisited
• The Why
The Business Case for Diversity & Inclusion and the
Importance of Cross Cultural Dexterity
• The What
Developing Cross Cultural Dexterity
• The How
Applying Cross Cultural Dexterity in the Sections
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¡Gracias!