The Lean LaunchPad
Lecture 0: Introduction to the Class
Steve Blank
Jon Feiber
Jon Burke
http://i245.stanford.edu/
This Session
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The teaching team
Course objective(s)
Teaching team philosophy
Our expectations of you
Teaching Team
Steve Blank, Jon Feiber, John Burke
8 startups in Silicon Valley
• Semiconductors
• Supercomputers
• Consumer electronics
• Video games
• Enterprise software
• Military intelligence
sblank@stanford.edu
@sgblank
www.steveblank.com
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BS CS/Astro Physics U of
Colorado
VP Networking SUN
V.C. @ MDV since 1991
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Yale BS EE
McKinsey and Co.
Charles River Ventures
Stanford Ph.D MS&E
TA: E145, Mayfield Fellows,
MS&E 273
V.C. @ Floodgate
ann@floodgate.com
@annimaniac
Steve Blank, Jon Feiber, John Burke
8 startups - 32 years in Silicon Valley
• Semiconductors
• Supercomputers
• Consumer electronics
• Video games
th
• Enterprise software
• Military intelligence
BS EE
• BS CS/Astro Physics U of Colorado •• Yale
McKinsey and Co.
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• 50 employee, VP Networking @ Sun Charles River Ventures
• Stanford Ph.D MS&E
• V.C. @ MDV since 1991
• V.C. @ Floodgate
Teach: Stanford, Berkeley, Columbia
jdf@mdv.com
ann@floodgate.com
Details at www.steveblank.com
@annimaniac
Steve Blank, Jon Feiber, John Burke
8 startups - 32 years in Silicon Valley
• Semiconductors
• Supercomputers
• BS CS/Astro
• Consumer electronics
Physics U of
• Video games
• Enterprise software
Colorado
• Military intelligence
• 50th employee,
VP Networking
@ Su
Teach: Stanford, Berkeley, Columbia
Details at www.steveblank.com
• V.C. @ MDV
since 1991
• jdf@mdv.com
• BS Mech Engineering U.C.
Berkeley,
• BA Economics U.C. Santa Cruz,
• MBA Harvard Business School
• Founder BMI Software
• VC at ABS Ventures
• Co-founder True Ventures
jburke@trueventures.com
Alexander Osterwalder, Tina Seelig
• Ph.D. in Management Information
Systems (MIS) University of Lausanne
• Founder, Business Model Foundry
• Author Business Model Generation
• Co-founder, The Constellation for AIDS
competence (NGO)
Ph.D. Neuroscience Stanford Med School
• Mgmt consultant Booz, Allen, Hamilton
• Multimedia producer at Compaq
Computer
• Founder multimedia company
BookBrowser.
• Exec Director Stanford Technology
Ventures Program (STVP), EpiCenter
• tseelig@stanford.edu
• @tseelig
Alexander Osterwalder, Tina Seelig
8 startups - 32 years in Silicon Valley
• Semiconductors
• Supercomputers
• Consumer electronics
• Video games
• Enterprise software
• Military intelligence
Teach: Stanford, Berkeley, Columbia
Details at www.steveblank.com
• Ph.D. Neuroscience Stanford Med School
• Mgmt consultant Booz, Allen, Hamilton
• Multimedia producer at Compaq Computer
• Founder multimedia company BookBrowser.
• Exec Director Stanford Technology Ventures
Program (STVP), EpiCenter
tseelig@stanford.edu
@tseelig
Course Assistant (CA’s)
Thomas Haymore
• B.A. in Political Science
Stephanie Glass
• MS MS&E 2010
• Stanford Law (‘06)
• J.D. Stanford Law (‘12)
thomas.haymore@gmail.com
• CA’s role: Class/lecture questions, Grading and attendance
Course Assistant (CA’s)
Thomas Haymore
B.A. in Political Science
• Stanford Law (‘06)
• J.D. Stanford Law (‘12)
thomas.haymore@gmail.com
Stephanie Glass
• MS MS&E 2012
srglass@stanford.edu
• CA’s role: Class/lecture questions, Grading and attendance
Course Objective: Idea to a Business
• What does it take to go from idea to a business?
– Business Model + Customer Development
– Hypotheses testing of the business model(s)
– Get “out of the building”
Course Objective: Simulate A Startup?
• Create the pressures, uncertainty, and challenges
of a real startup
– Our expectations are unreasonable, they require
extraordinary effort
– We expect failures, iterations and Pivots
– Class is a “lab” - books/lectures are tools, not answers
– Fail fast, learn quick, push you outside your comfort zone
Teaching team philosophy
• This class is taught using the “Startup Culture”
– We’re tough, direct, fair - you need to be the same
– Startup culture has no hierarchy - in this class you are an
entrepreneur - not a PI, lab mgr or center director
– We’re your biggest supporters – we want you to succeed
• Question us, challenge us, push us as hard as we
push you
• We don’t pretend to be domain experts, we know
you are smarter than we are
Getting Out of The Building
• This class is not about our lectures
• The class is not about your attendance
• The class is about the work you do outside the
building
• It’s the difference between a vision and a
hallucination
Our Expectations of You
• This is a full-contact, immersive class
– All of you will be full participants – here and remotely
– You will spend lots of time outside of your university
– You all will do all the work assigned (and it is a lot
more than you probably realize)
– No “dine and dash”
• If you think you are not learning, or you all
cannot commit the time, see your NSF program
manager
Team Deliverables
• Each Week
– Lessons Learned presentation 5 minutes
– Updated Lean LaunchLab blog
– Hours of “outside the building” learning
• December Presentation
– 20 minute Lessons Learned Summary
Syllabus
Each week
• We teach you about the business model
• You get out of the building and test hypotheses
• Your team presents what you all learned
Repeat for 8 weeks
Syllabus for Today
• 9:30–10:30am Panel: Scientist and Engineers as
Founders and Entrepreneurs
• 10:30–1:00pm Class 1: Business
Model/Customer Development
• 3:00–4:00pm Workshop: Lean LaunchLab sftwr
• 4:00–5:00pm Workshop: Mentor Tutorial
• 5:30–6:30pm Workshop: Unleashing Creativity
Homework: Business Model Hypotheses – present tomorrow!
Syllabus for Tomorrow
• 9:00–1:00pm Class 2: Value Proposition
• 1:00- 7:00pm Get Out of the Building
• 7:00–8:00pm Workshop: How to Get out of the
Building while Protecting My IP
Homework: Value Proposition Hypotheses –
present findings tomorrow!
Syllabus for Wednesday
• 9:00–1:00pm Class 3: Customers/Users/Payers
• 1:00- 1:30pm Workshop: Emerging Success
Stories
• 7:00–8:00pm Workshop: Customers, Customers
Homework: Customer Hypotheses – present findings Oct 18th!
Syllabus for Oct 18th - Nov 15th
• 9:00–1:00pm PST Classes 4 – 8
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Homework: You present findings every week to all teams
Syllabus for Dec 13th – 14th
• Dec 13th 9:00–5:00pm PST
– Rehearsal Day at Stanford
• Dec 14th 9:00–5:00pm PST
– Demo Day at Stanford
All team members required both days
The Lean LaunchPad
Panel: Scientist and Engineers as
Founders and Entrepreneurs
Panelists:
Kevin Dewalt Founder ClaimAway, Jason Lohn co-Founder,
CEO of X5 Systems, Dave Merrill Founder, CTO of Sifteo,
Kumar Goswami Founder, CEO of Kaviza
http://i245.stanford.edu/