SensMax
People Counting Solutions
EasyReport software
Counting of visitors makes the most
efficient use of resources - staff, time
and money, which, in effect, leads to
higher profits
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Why there is a need to count visitors?
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Collect statistics of attendance
Track and analyze trends
Get conversion rates
Evaluate effectiveness
Act & control results
Counting of visitors is an important part of any retail business. People counting systems are used to estimate
trends of attendance, to schedule staff work, to manage sales staff performance, to evaluate the effectiveness of
promotions and marketing activities, as well for optimal organization of the sales object, in accordance with trends
in attendance. Visitors counting makes the most efficient use of resources - people, time and money, which, in
effect, leads to higher profits.
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SensMax EasyReport analytic
software
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Centralized and rich reporting
Automated conversion reports
Automated data export via XML
Automated financial data import
SensMax EasyReport people counting software is an important part of visitor counting systems and is designed for
automatic update and store data, as well as for the creation of various reports. SensMax EasyReport has more
than 20 graphic and tabular reports, and their number continues to grow in line with the needs of our customers.
Centralized and rich reporting statistic, analytic, administrative and financial reports; Conversion reports
visitor/customer, visitor/money, visitor/purchases; Support of automated data export to 3rd data warehouses via
XML and CSV data formats; Support of automated financial data import from cash-registers for conversion reports.
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Software reports list
• Statistical, administrative, analytic and
financial reports
• Time spans: hour/day/week/month/year
• Scales: entrance, group of entrances, shop,
group of shops
Statistics account of visitors: Daily statistics by hours, Weekly statistics, Monthly statistics, Annual statistics,
Statistics for the custom selected period.
Administrative reports: The first and the last intersection (opening and closing time), Report about blocked visitor
counters.
Analytic reports: Comparison of different statistic periods together, Visit trends for the selected period by hours,
Visit trends for the selected period by days, Number of visitors in indoor, Comprehensive reports on the distribution
of visitors in the zones (for example, the distribution of visitors on each floor), Ranking reports.
Financial reports: Statistics of purchases by amounts, Statistics of purchases by the number of cheques,
Statistics of the purchases by the quantity of goods in cheques, Coefficient of visitors becoming buyers,
The ratio of the number of visitors to the number of cheques, The ratio of the number of visitors to the quantity of
goods in shopping cheques.
System functions: Remote control of battery power in visitor counters, Control uninterrupted data availability,
Remote configuration of collectors and visitor counters, Automatic export of data to XML or CSV.
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How it works?
• Wireless sensors>Data collector>LAN or
Internet>Server>EasyReport Software Client
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Setup of data import sources
1. Set the way to the folder where data files
from sensors are stored (could be FTP or
Network folder)
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Setup of groups of sensors
2. Rename sensors to shop/entrance names
(serial nr displayed by default)
3. Set groups of sensors scaled in a tree by
Country, Region, City, District, etc..
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Build reports by shop/entrance/group
4. Select dedicated shop/entrance or group
and go to reports tab
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Build reports by shop/entrance/group
5. Do single or multiple selections to see more
information in one report
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Switch to different report
Use
navigation
to surf in
time
Get the report done in
graph or table!
Step1: Select
report
Step2: Select
time scale
Step3: Select
time period
Press OK
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Report types
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First/Last crossing report
• Get first and last visitor attendance time
• Get shop opening/closing time
• Control staff work
• Get precise time in table
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Visitors statistical report
• Get visiting statistics per hour, day, week,
month, year via line or bars
Note:
To get one day hour by
hour attendance graph
please select one date in
reporting period
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Traffic structure report
• Get all visitors traffic structure by
shop/entrance, group of shops or even floor
by floor in a shopping mall
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Traffic split report
• Get all visitors traffic split by hours and days
in a dedicated period of time, i.e. check
summary statistics for all Mondays 10-11:00
Day-by-day traffic
summary split for
selected period of
time
Hour-by-hour
traffic summary
split for selected
period of time
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Comparison of periods report
• Do comparison of visiting statistics in
different periods of time, i.e. Mart, June, July
Actual
comparison
of periods
Relative
comparison of
periods
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Rating report
• Get parameters sorted from bigger to smaller
via rating report, i.e. get all shops sorted by
visitor/customer conversion rate
Select rating
you need
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Error report
• If something goes wrong with sensors and
them stop counting it is displayed in error
report, i.e. covered by advertising poster
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Happy end
Thank you!
Time for questions...
>Yes Sir, we can do it!
PS. Almost 122 people more live on the Earth now,
than before you finished reading this presentation
and next 3 ones are born while you were looking to
the number of 122
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