Ad Campaigns
Statistics and other informations
More Filipinos now using Internet for news,
information (Inquirer.net, 31st January 2012)
• “TNS (a global research company) Digital Life 2012” showed
that 45% of Filipino respondents connected to
the Internet compared to 36% who listened to
radio, 12% who read newspapers, and 4%
magazines.
• The 2012 study showed a jump in the number of
Internet users compared to 36% in 2011; a
decrease in radio listeners who were at 40% in
2011; a further decrease in newspaper and
magazine readers who were at 22% and 4%
respectively in the same year.
http://technology.inquirer.net/8013/more-filipinos-now-using-internet-for-news-information-study
accessed on 25 July 2012, 6:52pm
More Filipinos now using Internet for news,
information (Inquirer.net, 31st January 2012)
• Television remains the dominant medium of
information with 89 percent in 2012, up from 77
percent in 2011.
• In the Philippines, TNS interviewed 1000 respondents
throughout urban areas from the ABCD socioeconomic classes.
• The study also showed that majority of Filipinos
accessing the Internet were teens and young adults,
with 85 percent of Filipinos aged 16 to 20 accessing the
Internet in the past four weeks, and 74 percent of
Filipinos between 21 and 24 accessing the Internet in
the same period.
http://technology.inquirer.net/8013/more-filipinos-now-using-internet-for-news-information-study
accessed on 25 July 2012, 6:52pm
More Filipinos now using Internet for news,
information (Inquirer.net, 31st January 2012)
• The study also showed that families of
Overseas Filipino Workers (OFWs) in the
Philippines used the Internet as the primary
communication medium with 81 percent,
higher than mobile phones, 77 percent, and
landline telephones, 24 percent.
• Facebook is the primary social networking site
used by 90 percent of families of OFWs to
keep in contact with their relatives abroad.
http://technology.inquirer.net/8013/more-filipinos-now-using-internet-for-news-information-study
accessed on 25 July 2012, 6:52pm
More Filipinos now using Internet for news,
information (Inquirer.net, 31st January 2012)
• The study also showed that Filipinos accessed
the Internet mostly through personal
computers either at home, 50 percent, or at
Internet cafes, 49 percent.
• It also noted that there was an increasing
number of people accessing the Internet
through mobile smartphones at 12 percent.
http://technology.inquirer.net/8013/more-filipinos-now-using-internet-for-news-information-study
accessed on 25 July 2012, 6:52pm
Philippine Facebook Statistics
• Currently,
there are
28,547,240
Facebook
users in the
Philippines
• Which makes
Philippines #8
in the ranking
http://www.socialbakers.com/facebook-statistics/philippines accessed on 25 July 2012, 12:38pm
User age distribution on FB
The largest
age group is
currently 18
- 24 with
total of 11
133 424
users,
followed by
the users in
the age of
25 - 34.
Male/Female User Ratio
There are 48%
male users and
52% female
users in
Philippines,
similar with
other nations,
such as the
United
Kingdom
France.
Age growth for the past 3 months
On the
graph the
biggest
gain in the
last 3
months
was
recorded
by the age
group of 25
- 34.
Philippine Newspapers are mostly published in the English language.
Readership consist mainly of the middle and upper classes and cost
between fifteen to twenty five pesos per issue. Sunday issues usually
has more pages and cost slightly higher that the regular issues.
http://www.allyoucanread.com/philippine-newspapers/ accessed on 25 July 2012, 1:18 pm
•
•
•
•
Business World The country's
leading business newspaper
represents three decades of
professional economic journalism.
Despite change, Business World's
success over the years has constantly
been anchored on a firm belief that a
newspaper is a public trust.
Malaya it was founded in 1981 as a
Tagalog newspaper by Jose Burgos Jr.
Malaya shifted to English when its
sister publication, We Forum, was
closed down by the Marcos
government in 1983.
Manila Bulletin The nation's leading
newspaper.
Manila Standard Today A nationally
circulated newspaper published daily
in the Philippines since February
1987. Stories are compact, readable
and written in a lively style that has
become a hallmark of the newspaper.
•
•
•
•
Daily Inquirer The country’s most
widely read and circulated
newspaper. With over 2.7 million
nationwide readers daily, it enjoys a
market share of over 50% and tops
the readership surveys.
The Daily Tribune With the slogan
"Without fear or favor", it began
operating and came out with its
maiden issue in February 1, 2000.
The Manila Times The oldest running
newspaper in the Philippines with
106 years in a nation’s rich history.
The Manila Times first hit the streets
on October 11, 1898.
The Philippine Star It has lived up to
its mission of informing and inspiring
the Filipino people by upholding
truth and fairness at all times.
http://newspaper.philippinecentral.com/ accessed on 25 July 2012, 1:27 pm
Daily tabloids are mostly in Pilipino language with the exception
of People's Journal and Tempo, which are both in English. They
retail for six to seven pesos per issue and are popular among the
Filipino masses.
• Abante The mission of this
Tagalog tabloid is to be the
leading and trend setting tabloid
in the Philippine newspaper
industry.
• Balita Bulgar Tagalog newspaper
published in the Philippines.
• People's Journal Published in
English, this newspaper is part of
the Philippines' biggest group of
daily tabloids.
• People's Taliba Tagalog
counterpart of People's Journal,
also from the same publisher.
• Pilipino Star Ngayon The sister
publication of The Philippine Star
in the national language. It was
the first tabloid in the country to
come out in full color and also
the first one to establish its
presence on the web.
• Saksi Ngayon Tagalog newspaper
published in the Philippines.
• Tempo This English tabloid is part
of the Manila Bulletin group.
http://newspaper.philippinecentral.com/ accessed on 25 July 2012, 1:27 pm
Magazines in the Philippines
http://www.philippinecountry.com/philippines_magazines/april09.html accessed on 25 July 2012, 1:45pm