Multimedia Capabilities
Presentation 2013
Mission: To surround each of the market’s distribution
channels with products and services that provide readers
with the highest quality and actionable information
delivered via efficient and targeted vehicles.
Print Platforms
Retail Group:
• 20/20 Magazine
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Controlled circulation 49,509
Universally-read
Product and marketing information
CE for opticians in every issue
• Vision Monday
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Controlled circulation of 19,970
Designed to be read by purchasing
decision-makers
Industry news and business analysis
• Frames Data
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Over 10,000 100% PAID subscribers
Resource tools for dispensers and
labs
Only complete directory of Lenses
available in the industry
Surfacing & Finishing Guide works
hand-in hand
• LabTalk
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Controlled circulation of 4,500 lab
owners, managers and techs
Leading “how-to” resource for the
optical lab community
Print Platforms
Professional Group:
Review of Optometry
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Controlled circulation = 36,636
34,336 Optometrists (O.D.’s)
Provides clinical information and CE for
Optometrists
#1 in all 4 key categories: Percent
Receivership, Average Issue Readers,
Reading Frequency & Ad Page Exposures
(Kantar Media Eyecare 2012 Study)
Review of Ophthalmology
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Controlled circulation = 21,270 Total
copies to Physicians (M.D.’s)
Provides clinical information and CME
for Ophthalmologists
Rated as a leading magazine in
readership and #1 in “High Readers”
#1 in “Average Issue Readers” and “Ad
Page Exposures” (Kantar Media Eyecare
2012 Study)
Web Sites
• 2020mag.com
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19,005 avg. unique visitors per
month
Monthly frame and lens product
and marketing information
Continuing Education:
 OpticiansHandbook.com
• VisionMonday.com
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20,869 avg. unique visitors per
month
Leading news site for the optical
industry
Updated daily
• RevOpt.com
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50,009 avg. unique visitors per
month
Rated “most useful site” by
Optometrists
• RevOphth.com
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32,084 avg. unique visitors per
month
Practice Advancement Associates
Review of Optometric
Business
Review of Optometric Business is
a business-to-business online
publication and Web site with a
uniquely exclusive focus on the
business side of optometric
practice beneath the Review of
Optometry brand umbrella.
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URL: www.ReviewOB.com
Weekly publication schedule
Registered users: over 13,000
Practice Advancement Associates
The Management &
Business Academy™
The Management & Business
Academy™, sponsored by
Alcon and Essilor, provides
educational resources on the
business side of practice
management to independent
eye care professionals
through live seminars given
by the distinguished MBA
faculty, as well as ongoing
research and publications.
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URL: www.MBA-ce.com
Registered users: over 15,000
Electronic Newsletters
VMail Extra & Headlines
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Delivers the latest industry news
3x per week: Mon, Wed, Fri
Reaches over 46,000 industry
inboxes
Breaking news updates
VMail Extra available for mobile
devices
Premium Positions available
VMail from Expos
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Show updates, news and events
each day of the show
VMail Product Watch
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Delivers the latest product
updates weekly, every Tuesday
VMail Technology
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Delivers the latest technology
news, every Thursday
Electronic Newsletters
E-Newsletters: ECP Channel
20/20 eL&T
• Editorial content:
▫ Lenses & Technology
▫ Lens Marketing
▫ Dispensing Tips
▫ New Products
• Published monthly
• Over 47,000 recipients
CLICK
• The e-solutions newsletter for ECPs and
optical retailers
• Designed to help ECPs and optical
retailers build their use of the Internet
and communicate in new ways with
patients and customers.
• Published 2x per month
• Over 56,000 recipients
Custom Newsletters available
Electronic Direct Marketing
EyeFind
• Leading e-mail marketing vehicle:
50,000+ recipients 100% requested
• Most efficient and cost effective way
to reach and impact the U.S. eye
care market
• Ability to deliver full analytics and
qualified leads with contact
information
• Custom e-marketing campaigns
▫ Geographically specific
ECP Business Services
Social Media
The mission of SightNation is
to build community across all
segments of the optical
industry and eye care fields
through the open exchange of
news, information, resources,
idea sharing and discussion,
utilizing Jobson organic
content and user-generated
content.
3,727 registered citizens
5,312 avg. unique visitors/month
13,079 avg. page views/month
Census is a database with vital information on
ViewPoint is an internet based study surveying
approximately 50,000 optical locations in the U.S.
independent optical retailers on their perceptions of
Excellent territory management tool with a variety frame manufacturers, sunglass brands and managed vision
of add on services that provide additional value
care companies
Research Books are topical reports that
provide a top-line snapshot of both consumer
and ECP perceptions and attitudes on specific
market segments
The Optical Business Barometer gauges how
business is doing at independent optical businesses
on a monthly basis
- - - Custom Research also available - - Business Intelligence = Marketplace Power
Continuing Education
ABO Accredited CE
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Print, Online and Live
The Opticianry Study Center is one of
the largest providers of ABO
approved CE
Approximately 65,000 exams
processed in 2011
Jobson helps you capitalize on your
program
COPE programs available through
Professional Group
Opticians Handbook
Opticians Handbook is an interactive
online guide, focused on providing
Opticians with the training and
information they need to keep pace
with today’s rapidly changing product
environment. It’s an invaluable tool for
industry professionals to receive expert
education and instruction—covering
everything from lenses to fitting.
Opticians Handbook also recommends
CE courses from 2020mag.com, so
ECPs can link directly to courses that
interest them.
Opticians Handbook has rapidly
become the go-to site for ECPs at all
levels and registered users and site
visits are expected to climb throughout
2013. Gold and Silver sponsorships are
available.
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URL: opticianshandbook.com
Registered users: over 5,060
3,120 avg. unique visitors per
month
20,550 avg. page views per
month
Thank You!