Richland High School Lesson Plan 2014-2015
Teacher(s): Tina Craft
Subject/Grade Level: Business Fundamental II
Unit Title: Marketing Management
Date(s) of Implementation: 8/13/14 – 9/5/14
Common Core/Mississippi Framework Objectives (List all that apply)
Unit 5 Competency 3
Discuss the fundamental functions of marketing management.
 The seven functions of marketing are important for all business situations.
 The functions of management are important to a business’s success.
 All companies have levels of management.
 It is important to recognize a person’s leadership style.
At the end of this Unit, students will know:
I Can Statements
I can explain the seven functions of marketing and apply them to
 The seven functions of marketing
an advertising campaign.
 Basic components of an advertising campaign
I can analyze the functions of management.
 Levels of management and the functions of each
I can differentiate the levels of management.
 Their own leadership style
I know and can explain my leadership style.
Integrating the Curriculum: How do you incorporate other subjects in this unit? Language Arts will be incorporated in each
assignment through Canvas. Students will access their assignments and the background information they will need on Canvas. They will
glean the information through reading then completing each assignment. They will be required to use correct grammar and spelling.
How will the lessons be connected to “real world” experiences? Students will work in groups to create their own advertising
campaign for the Ranger Outpost that incorporates the seven functions of marketing. They will be in control of the entire process and can
conduct polls among their peers to determine what is the most appealing strategy. They will also learn their own leadership style through
online resources so that they will be able to determine what management level is the best fit for them in the future.
Differentiation: How will the lesson be differentiated to meet the learning needs of ALL students? List those students with IEP’s, 504
rulings, and those in TIER 2 and 3, along with their accommodations/interventions:
Students with accommodations will receive extra time to complete their work, verbal explanation of the assignment that they will have to
complete along with typed instructions through Canvas, a peer tutor to help them with their assignments, and the opportunity to make
corrections and redo as necessary.
Unit 5 Competency 3
Instructional Strategies
☐ Identifying Similarities & differences
☐ Summarizing & Note Taking
✔Effort & Providing recognition
☐ Nonlinguistic
✔Cooperative Learning
✔Setting Objectives & Providing Feedback
☐ Generating & Testing Hypotheses
☐ Cues, Questions, and Graphic Organizers
☐ Journals
☐ Response Logs
☐ Writing Process
☐ Read Aloud/ Locate specific information in a passage
☐ Make generalizations & draw conclusions from a passage
✔ Learn through research and hands-on projects
Prework/Bellringer:
All assignments are in modules on Canvas. Students will log into Canvas
upon entering the classroom and begin to work.
How will the students remain engaged?
Transitions are multiple throughout this unit. Students will work together
and individually. Students are in control of their progress through this unit
and the order in which the tasks are completed provided it is all done by
the deadlines posted on Canvas.
How will the lesson connect to the next day’s lesson?
All tasks in Business Fundamentals II are done in units that take several
class periods to complete so the classes connect seamlessly.
What will this lesson look like? Describe the teacher procedures and student procedures, including activities.
1. Students will create an advertising campaign for the Ranger Outpost as follows:
 Students will research the seven functions of marketing.
 In groups, students will create a logo design and create it either by drawing or using Photoshop.
 In groups, students will write a jingle and a slogan to be used in a commercial.
 In groups, students will record a commercial using an iPad. The slogan and jingle must be used and the logo must be the
last image in the commercial. The commercial will be presented to the class.
 Logos, slogans, and jungles to be voted on by the members of my other classes. The winners in each category will be
used for this school year for the Ranger Outpost.
2. Students will use a leadership motivation assessment to determine their leadership style.
3. Students will research the levels of management – top, middle, supervisory and explain vertical and horizontal.
4. Students will complete a leadership motivation assessment and then differentiate among leadership styles – autocratic,
democratic, and laissez-faire.
5. We will watch an episode of “Undercover Boss” and possibly “Shark Tank” that covers quality control and management skills
then students will answer a question guide that I have created.
6. Finally, students will work in teams to create a role-play of the characteristics of an effective supervisor including
 giving clear directions
 training new employees
 being consistent and fair but firm when necessary
 setting a good example
 delegating responsibility
 fostering teamwork.
 Compare and contrast a good leader with someone who is simply supervising.
7. The role-play has to be recorded on the iPad and uploaded to Youtube for all classes to see.
How does this lesson build off of prior knowledge?
Prior knowledge of technology taught in Business
Fundamentals I and ICTII will be necessary for students to
complete this unit successfully.
ASSESSMENT
How will students be assessed? List
any
formative
and
summative
assessments that will be used:
Formative assessments:
Logo
Slogan
Jingle
Leadership Motivation Assessment
Role Play
Summative assessment:
Commercial
SAMR: How will technology
be incorporated into this
lesson?
-use of iPad to record
commercial and role play
-use of iMovie to edit
-use of Photoshop to draw
logo
Essential Question/Guiding Questions:
1. What are the seven functions of marketing and how are they applied?
2. What are the functions of management?
3. What are the levels of management?
4. How can one find out his or her leadership style?