HARKIRAT PANWAR
Delhi, India  (+91 )9599014148  Harrypanwar6@gmail.com Skype id-Harkirat.panwar
CAREER SUMMARY
MBA, Result driven customer centric with 10 years’ of rich experience in the Premium Luxury goods.Watches Jewelry and
Sunglasses, Handled Buying ,planning, Merchandising, sales , vendor management, marketing and store operations for
international retail and fashion brands.
SPECIALITIES
Business Management  Sales & Marketing  Buying and order placementRetail OperationsRange planning/AllocationsP& L
Market trends Budgeting ForcastingSales TrainingVisual MerchandisingSourcing Supply chain Management Pricing
PROFESSIONAL EXPERIENCE 10 Yrs+
CURRENT
Al YASRA FASHION
DUBAI,UAE
JAN 2014 - CURRENT
Our retail operation is built on six pillars: High-end Fashion Retail, Donna Karan: The Pulse of New York Fashion
Watches & Accessories, Comfort & Fashion Footwear, Lingerie and Home Luxury.
Alyasra fashion owns and operates over 200 boutiques across Kuwait, Saudi Arabia, Iraq, UAE, Lebanon, Qatar and
Bahrain, with offices in Kuwait, UAE, and Saudi Arabia, and with comprehensive distribution and support for
wholesale accounts in Kuwait, Iraq, Saudi Arabia and Jordan.
Brand Manager (Premium Luxury Retail -Watches ,Jewelry, Fashion Accessories)
Category Business Size
: 100 Million USD /Yearly
My role involved working with the senior management, To maximize the performance of Luxury Brands through achievement of
sales, profit and strategic objectives.
Key Result Areas (KRA’s) : Prepare Business Plan for the financial year in conjunction with Top Management & Organizational Growth Forecast's.
 Achieve Top Line & GP Objectives. Monitor and manage key financial elements including gross margin, expenses and stock levels
 Responsible for Profitability of the brand / concept.
 Apply all international Retail guidelines and actively ensure the implementations in the Boutiques.
Buying and Inventory Management

















Managing the sourcing process, inventory planning and maintaining the ideal Inventory levels, monitoring the
stock & Supply Chain Management.(S.C.M).
Plan the annual buying requirements for the brands by calculating buying budget in line with Historical data and market
trends, collecting information on customer profile, identifying slow and fast moving items, and forecasting future buying
requirements in collaboration
Place orders based on the buying plan and ensure merchandise is delivered as per the plan based on the agreed service
level agreement
Implement financial and credit services agreements with vendors to maximise profit and positively contribute to cash
flow, follow up on Credit Notes/ Advertising spend and others from Brand Principals.
Track merchandise transportation from supplier ensure smooth flow of goods
Liaison with Supplier’s Customer Service team for shipments and after sales services for the region
Liaising with the Manufacturers/Suppliers, for Order placing, and delivery schedules for proper inflow/supply of
goods.
Analyze the brand performance and setting in advance plans to maintain the good performance and to rectify
any shortfall.
Responsible for stock management across boutiques, activities concerning supplies, returns and transfer of
merchandise.
Reviewing stock sells out and devises strategies for timely supply of the right product mix to the outlets.
Follow the reverse logistics guidelines to send the faulty/damaged goods back to the vendor
Responsible for OTB creation based on Sales Expectations, Business Objectives & Future Expansion Plan.
Manage the buying for all stores / territories.
Achieve in Season Sell Thru.
Manage & Control Stock Ageing within the limits set by Management.
Optimizing stock management in Boutiques (replenishment, inventory).
Support boutiques in processes and procedures as well as system processes.
Harkirat S. Panwar
Results-focused Marketing Professional




Develop a merchandising concept with the Boutiques, local marketing and Retail Team
Provide support (content & organization) for general retail activities/projects.
Support Retail management in the budget process (numbers / presentation).
Study market trends and consumer preferences to understand and specify customer expectations and adopt a suitable
approach for brand management.
Brand Principal Management:
 Develop and maintain relationships with Brand Principals in order to build and strengthen the brand
 Liaising with brand principals for product updates, new collections, merchandising tools & ordering
 Follow up on Credit Notes/ Advertising spend and others from Brand Principals.
 Prepare necessary reports for Senior Management & Brand Principals.
 Effective leadership to store operations team / Area Management
 Travel overseas to the brand Principal for seasonal “buys” and building the merchandise range / forecast.
Pricing ,Mark downs /Promotions




Responsible for product pricing for new merchandise
Responsible for Mark Down's for old merchandise to ensure stock clearance.
Assisting in rolling out brand wise promotions Plan, propose and coordinate supply of GWP for Festivals.
Plan and implement sales incentives
Business Development / Expansion:
 Assist in selection of new store locations & work out feasibility of the same.
 Seek opportunity for expansion of concept in various territories.
 Coordination of new Boutiques projects / refurbishments / relocations.
 Implement the plans for new shop openings in line with budgets, timelines and operational policies and procedures
Visual Merchandising:
 In coordination with Visibility Manager, Ensures excellence at POS at any time & control of quality of displays,store
hygiene across boutiques and location of brands through regular Market Visits.
 Adhesion to appropriate display and product guidelines at all times.
 Ensure consistency of retail standards across all points of Sale.
 Provide guidance to team on visual merchandise / brand integrity.
 Work in line with the International Principal partner on new season merchandise marketing / promotional material
Product Training & People Development
 Provide leadership and direction to colleagues towards the achievement of goals and objectives.
 Manage product / brand related staff training and co-ordinate with Training Manager on Soft Skills & other training's
Media Planning & Advertising

Others



Planning the marketing calendar and participating in marketing activities involving events, campaigns & PR for each
brand
Planning local Sales Promotions Activities, Staff Sales Incentives.
Prepare monthly reports for monthly performance review of showrooms brands and categories.
Competitor Activities Analyzing market intelligence & suggesting appropriate sales strategies,Evaluate local market
competition and analyses pricing strategies / markdowns etc.
International Fairs:
Attend and act as the main brand representative during International Watch Fair in Basel Switzerland).
PREVIOUS EXPERINCE
RIVOLI GROUP LLC
DUBAI,UAE
NOV 2011 -DEC 2013
Rivoli is one of the leading luxury retailers GCC with over 300 retail outlets. Rivoli is associated with world renowned
brands in watches, writing instruments, eyewear and accessories, fashion retail and luxury communications.
Brand Manager Luxury Lifestyle Retail (Watches and sunglasses)
Harkirat S. Panwar
Results-focused Marketing Professional
Category Business Size
: 100 Million USD /Yearly
My role involved working with the senior management, To maximize the performance of Luxury Brands through achievement of
sales, profit and strategic objectives.























Prepare Business Plan/annual budget for the financial year in conjunction with Top Management & Organizational
Growth Forecast's,
Achieve Top Line & GP Objectives.
Responsible for Profitability of the brand / concept.
Managing the sourcing process, inventory planning and maintaining the ideal Inventory levels, monitoring the stock &
Supply Chain Management.(S.C.M).
Liaison with Supplier’s Customer Service team for shipments and after sales services for the region
Brand Principal Relationship - Develop and maintain relationships with Brand Principals in order to build and strengthen
the brand
Follow up on Credit Notes/ Advertising spend and others from Brand Principals.
Liaising with brand principals for product updates, new collections, merchandising tools & ordering
Visual Merchandising Ensure proper brand representation across boutiques check displays and location of brands
through regular Market Visits.
In coordination with Visibility Manager, Ensure excellence at POS at any time & control of quality of displays.
Inventory Management Range planning/ Allocation /Assortment Planning based on store categorization/best sellers
optimization.
Media Planning – Planning the marketing calendar and participating in marketing activities involving events, campaigns
& PR for each brand
Planning local Sales Promotions Activities, Staff Sales Incentives.
Brand and product Training - Conduct regular brand and product training for sales staff.
Pricing - Mark ups, Marks downs,
Travel Overseas to seasonal buys, exhibitions.
Management Reports/ Quaterly Action Plans, - Budget, Forcasting Prepare monthly reports for monthly performance
review of showrooms brands and categories.
Prepare necessary reports for Senior Management & Brand Principals.
Effective leadership to store operations team / Area Management
Budgeting for the financial year for each business process viz. Purchase Budget, Sales Budget for the entire region.
Sales Forecasting Region-wise, Country-wise, Customer-wise, Brand-wise and each and every category wise for better
control and to achieve the set targets month-wise and annually.
Market Trends/ Competitor Analysis - Competitor Activities Analyzing market intelligence & suggesting appropriate
sales strategies
Evaluate local market competition and analyses pricing strategies / markdowns etc. Constantly surveying international &
domestic markets for new & competing products
Attend and act as the main brand representative during International Watch Fair in Basel Switzerland).
AL FUTTAIM WATCHES & JEWELRY DUBAI , UAE
AUG 2005– NOV 2011
Al Futtaim group is one of the leading retailer, wholesaler and brand principals of the world renowned Luxury Retail brands
including Ikea, Mark and Spencers, Guess, Seiko, Raymond Weil, Espirit, Fossil, Kolber, Westar etc. in UAE, The retail network of
AFWJ includes currently 300 stores across GCC including Ikea, Mark and spencer’s, Guess, Al Futtaim Watches, Al Futtaim jewelry,
Raymond weil boutique, The Watch Wouse and Time Zone.
Brand Manager - Premium Lifetstyle Retail (Luxury Watches , Jewelry)
Category Business Size – 30 Million USD /YEARLY
My role involved working with the senior management, To maximize the performance of Luxury Brands through achievement of
sales, profit and strategic objectives.



Prepare Business Plan/annual budget for the financial year in conjunction with Top Management & Organizational
Growth Forecast's,
Achieve Top Line & GP Objectives.
Responsible for Profitability of the brand / concept.
Harkirat S. Panwar
Results-focused Marketing Professional



















Managing the sourcing process, inventory planning and maintaining the ideal Inventory levels, monitoring the stock &
Supply Chain Management.(S.C.M).
Liaison with Supplier’s Customer Service team for shipments and after sales services for the region
Brand Principal Relationship - Develop and maintain relationships with Brand Principals in order to build and strengthen
the brand
Follow up on Credit Notes/ Advertising spend and others from Brand Principals.
Visual Merchandising Ensure proper brand representation across boutiques check displays and location of brands
through regular Market Visits.
In coordination with Visibility Manager, Ensure excellence at POS at any time & control of quality of displays.
Inventory Management Range planning/ Allocation /Assortment Planning based on store categorization/best sellers
optimization.
Media Planning – Planning the marketing calendar and participating in marketing activities involving events, campaigns
& PR for each brand
Planning local Sales Promotions Activities, Staff Sales Incentives.
Brand and product Training - Conduct regular brand and product training for sales staff.
Pricing - Mark ups, Marks downs,
Travel Overseas to seasonal buys, exhibitions.
Management Reports/ Quaterly Action Plans, - Budget, Forcasting Prepare monthly reports for monthly performance
review of showrooms brands and categories.
Prepare necessary reports for Senior Management & Brand Principals.
Effective leadership to store operations team / Area Management
Budgeting for the financial year for each business process viz. Purchase Budget, Sales Budget for the entire region.
Sales Forecasting Region-wise, Country-wise, Customer-wise, Brand-wise and each and every category wise for better
control and to achieve the set targets month-wise and annually.
Market Trends/ Competitor Analysis - Competitor Activities Analyzing market intelligence & suggesting appropriate
sales strategies
Evaluate local market competition and analyses pricing strategies / markdowns etc. Constantly surveying international &
domestic markets for new & competing products
Attend and act as the main brand representative during International Watch Fair in Basel Switzerland).
EDUCATION
 MBA (Marketing) Symbiosis Institute of Management Studies Pune 2003 - 2005
 Bachelor Degree in Science (Mathematics)
 Well versed with Ms office – Excel,word and Power point)
OTHER INFORMATION:
Languages
Platform Worked
: English, Hindi.
: SAP ,JD Edwards, Navision Retail