CUSTOMER_CODE
SMUDE
DIVISION_CODE
SMUDE
EVENT_CODE
SMUAPR15
ASSESSMENT_CODE BBA405_SMUAPR15
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
20252
QUESTION_TEXT
What are the stages involved in the merchandise planning
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EVALUATION
Stages of Merchandise planning:
1. Developing sales forecast( 5 marks )
Sales forecasting is made based on the targets and inputs given by the
top management. Sales forecasting enables to determine the
inventory needs for a particular product or category.
Process of developing sales forecast
1.Reviewing past sales
2.Analyzing the changes in economic conditions
3.Analysing the changes in the sales potential
4.Analysing the changes in the marketing strategies of the retail
organisation and the competition
5.Creating the sales forecast
2. Determining merchandise requirements( 2 marks )
The levels of planning merchandise
a.Creation of merchandise budget: Merchandise budget is referred to
as a financial plan that indicates how much to invest in product
inventories, usually stated in rupees per month. Earmarking of
merchandise budgets is considered to be a vital component of the
planning phase.
b.Assortment plan: An assortment plan is a description of items a
retailer would like to have in his store in a particular merchandise
category. Planning merchandise assortment is a significant part of a
retailer’s financial success.
3. Merchandise inventory planning:
( 3 marks )
Planning of inventory can be made by using any one of the following
four methods.
a. Basic stock method
b.The percentage variation method
c.Stock to sales ratio method
d.Stock turnover rate
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
72726
QUESTION_TEXT
Explain the factors influencing the Retail consumer.
1. Cultural factors- culture, subculture, social class
2. Social factors- reference groups, family, roles and status
3. Personal factors- age, occupation, economic situation, lifestyle,
personality
4. Psychological factors-motivation, perception, beliefs and
attitudes
2.5x4=10 marks
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EVALUATION
QUESTION_T
DESCRIPTIVE_QUESTION
YPE
QUESTION_ID 125564
QUESTION_T
Briefly describe various retail formats and types with suitable examples.
EXT
Various retail formats are:
1.
Store retail format
a) Convenience store: It is generally well situated, food oriented
store with long operating hours and limited number of items. Example:
Circle K, SPAR
b) Supermarkets: Diversified stores which sell a broad range of
food and non-food items. Examples: Food World, Nilgiris
c) Departmental stores: Consists of several product lines,
typically clothing, home furnishings, house hold goods. Example: Ebony,
Shoppers Stop
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d) Speciality store: This has a narrow product line with a deep
EVALUATION assortment. Example: Music World, Pizza Hut, Tanishq
e) Hyper markets: It is special kind of combination store which
integrates an economy supermarket with a discount department store.
Example: Carrefour, Tesco
f) Mom and pop stores: These are family owned businesses
catering to small sections of society. Very common in India and called
‘Kirana Stores’
g) Category killers: These are small speciality stores that have
expanded to offer a range of categories. Example: RUs
h) Malls: These are largest form of retail formats. Provide mix of
all kind of products and services, food and entertainment under one roof.
Example: TDI mall in Delhi, Sahara Mall
i)
Discount store: Stores o factory outlets that provide discount
on the MRP items. Examples: discount sporting goods store, electronic
stores.
j)
Off-price retailer: merchandise bought at less than regular
wholesale prices and sold at less than retail prices. Examples: stores with
discount sales
k) Superstore: About 35,000 sq.ft of selling space traditionally
aimed at meeting consumer’s total need of routinely purchased food and
non-food items.
(7 Marks)
2.
Non store retail format
a) E-tailers: These are retailers that provide online facility of
buying and selling products and services via internet. Examples:
Amazon.com, Ebay.com
b) Vending: Offering smaller products such as beverages and
snacks through vending machines. Not common in India.
c) Catalogue retailing: Sell products by offering the available
products through catalogues.
d) Direct selling: Involves contacting the end customers
personally at home or work place. Example: Amway and
Modicare.
(3 Marks)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
167289
QUESTION_TEXT
Discuss the functions of Merchandising Manager
Answer: Planning, Directing, Coordinating, controlling
SCHEME OF EVALUATION