E-commerce Resources Practica 9 – English Group Umbrella Corp. 2008 E-commerce • Electronic commerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well. • Electronic commerce that is conducted between businesses is referred to as Business-to-business or B2B. B2B can be open to all interested parties or limited to specific, pre-qualified participants. • Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions. Practica 9 – English Group Umbrella Corp. 2008 E-commerce Benefits Three reasons: • • • Growth Cost reduction Process improvement An eCommerce solution can create improvements in many of your business functions -sales and marketing, customer service, finance and customer relations. All aspects of your business will result in positive changes aimed at increasing growth, reducing cost and improving the way your business operates. Practica 9 – English Group Umbrella Corp. 2008 E-commerce Limitations • • • • • • customer fear of personal information being used wrongly customer expectations unmet security and privacy lack of trust and user resistance tactile limitations limitations of support services • financial cost • sourcing tech support in foreign languages • • • • • lack of critical mass in certain market areas for sellers and buyers accessibility outside of urban/suburban and areas effects universality higher employee training required to be click and mortar people's resistance to change people not used to faceless / paperless / non-physical transactions Practica 9 – English Group Umbrella Corp. 2008 EDI EDI: Electronic Data Interchange To transmit in electronic format documents to others computers applications in a normalized format Practica 9 – English Group Umbrella Corp. 2008 B2B / B2C B2B: Business-to-business Electronic commerce transactions between businesses B2C: Business-to-consumer Electronic commerce transactions between businesses and consumers Practica 9 – English Group Umbrella Corp. 2008 E-Procurement Electronic Procurement is the business-to-business or business-toconsumer purchase and sale of supplies and services through the Internet as well as other information and networking systems, such as Electronic Data Interchange and Enterprise Resource Planning. Typically, e-procurement Web sites allow qualified and registered users to look for buyers or sellers of goods and services. Depending on the approach, buyers or sellers may specify costs or invite bids. Transactions can be initiated and completed. Practica 9 – English Group Umbrella Corp. 2008 Online Auction The online auction business model is one in which participants bid for products and services over the Internet. The functionality of buying and selling in an auction format is made possible through auction software which regulates the various processes involved. E-bay Practica 9 – English Group Umbrella Corp. 2008 ebXML ebXML: Electronic Business using eXtensible Markup Language, It is typically referred to as, is a family of XML based standards sponsored by OASIS and UN/CEFACT whose mission is to provide an open, XML-based infrastructure that enables the global use of electronic business information in an interoperable, secure, and consistent manner by all trading partners. Practica 9 – English Group Umbrella Corp. 2008 C2C C2C: Consumer-to-consumer Involves the electronically-facilitated transactions between consumers through some third party. A common example is the online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission. The sites are only intermediaries, just there to match consumers. They do not have to check quality of the products being offered. E-bay , Amazon.com, etc Practica 9 – English Group Umbrella Corp. 2008 On-line catalogue • Internet-based presentation of a set of items available for purchase, including description, price, and ordering information; also called cyber catalog, electronic catalog and web catalog. The comparatively lower costs of on-line catalogs, compared to print catalogs requiring paper, printing, and postage, lowers the entry barriers to catalog selling. A great difference between online catalog and print catalog selling is that on-line catalog customers find the marketer rather than the marketer finding them. Consequently, on-line catalog customers tend to differ demographically and in purchase behavior from print catalog customers. On-line catalogs give the marketer worldwide exposure, 24-hour accessibility, and the ability to quickly change price and product. In addition to selling, on-line catalogs are used to increase brand awareness, increase product usage, generate print catalog requests, collect prospect addresses and demographics, and provide two-way communication with customers. Practica 9 – English Group Umbrella Corp. 2008 Ecommerce safety Data integrity and security are very hot and pressing issues for electronic commerce these days. The many possibilities and advantages of the non physical contact online trading come along with some the considerable disadvantage of grave security risks. The abuse of the power the online world can represent range from illegitimate collection of user information and data to more obvious electronic crimes like hacking into “secure” private areas (computer fraud). Practica 9 – English Group Umbrella Corp. 2008