MAY 2014
GOOD
CAREER GUIDANCE
MAY 2014
GOOD
CAREER GUIDANCE
www.gatsby.org.uk/GoodCareerGuidance
WE VISITED SIX COUNTRIES WHERE CAREER
GUIDANCE IS CONSIDERED TO BE GOOD
The Netherlands
Germany
Hong Kong
Finland
Monitor
Canada
Ireland
3
4
THE BENCHMARKS
Our work suggests that there is no
single ‘magic bullet’ for good career
guidance: it is about doing
a number of things, identified in our
benchmarks,
consistently
and
well.
Monitor
5
THE BENCHMARKS
One can think about career guidance in terms
of ‘push’ and ‘pull’ factors. ‘Push’ factors are
school-based; ‘pull’ factors come from
employers.
Push and pull complement each other, and
Monitor
our conclusion from this study is that
employer-pull is as important as school-push.
THE EIGHT BENCHMARKS FOR PROVIDING
GOOD CAREER GUIDANCE
1.
2.
3.
4.
5.
6.
7.
8.
6
A stable careers programme
Learning from career and labour market
information
Addressing the needs of each pupil
Linking curriculum learning to careers
Encounters with employers and employees
Experiences
of workplaces
Monitor
Encounters with further and higher education
Personal guidance
THE EIGHT BENCHMARKS FOR PROVIDING
GOOD CAREER GUIDANCE
1. A stable careers programme
Every school and college should have an
embedded programme of career education
and guidance that is known and understood
by pupils, parents,
teachers, governors and
Monitor
employers.
7
INTERNATIONAL VISITS - FINDINGS
Manage/
Increase Interest
Manage/
Maintain Interest
Monitor
Keep Informed
8
THE EIGHT BENCHMARKS FOR PROVIDING
GOOD CAREER GUIDANCE
9
2. Learning from career and labour market
information
Every pupil, and their parents, should have
access to good quality information about
future study options and labour market
opportunities.
They will need the
Monitor
support of an informed adviser to make best
use of available information.
THE EIGHT BENCHMARKS FOR PROVIDING
GOOD CAREER GUIDANCE
10
3. Addressing the needs of each pupil
Pupils have different career guidance needs
at different stages. Opportunities for advice
and support need to be tailored to the needs
of each pupil.
A school’s careers programme
Monitor
should embed equality and diversity
considerations throughout.
GERMANY – LOW YOUTH
UNEMPLOYMENT
• In Germany the youth unemployment rate is
lower than the general rate.
• In 2010, unemployment for
15-24-year-olds
Manage/
was 6.8%, compared withMaintain
the general
Interest rate of
7.7%.
• Compare thisMonitor
with 18.2% and
7.2%
for the UK in
Keep
Informed
September 2013 (Office for National Statistics).
11
THE EIGHT BENCHMARKS FOR PROVIDING
GOOD CAREER GUIDANCE
12
4. Linking curriculum learning to careers
All teachers should link curriculum learning
with careers. STEM subject teachers should
highlight the relevance of STEM subjects for a
wide range Monitor
of future career paths.
THE EIGHT BENCHMARKS FOR PROVIDING
GOOD CAREER GUIDANCE
13
5. Encounters with employers and employees
Every pupil should have multiple
opportunities to learn from employers about
work, employment and the skills that are
valued in the workplace. This can be through
Monitor
a range of enrichment
activities including
visiting speakers, mentoring and enterprise
schemes.
INTERNATIONAL VISITS - FINDINGS
Manage/
Increase Interest
Manage/
Maintain Interest
Monitor
Keep Informed
14
THE EIGHT BENCHMARKS FOR PROVIDING
GOOD CAREER GUIDANCE
15
6. Experiences of workplaces
Every pupil should have first-hand
experiences of the workplace through work
visits, work shadowing and/or work
experience Monitor
to help their exploration
of career opportunities, and expand their
networks
THE EIGHT BENCHMARKS FOR PROVIDING
GOOD CAREER GUIDANCE
16
7. Encounters with further and higher
education
All pupils should understand the full range of
learning opportunities that are available to
them. This includes both academic and
Monitor
vocational routes
and learning in schools,
colleges, universities and in the workplace.
THE EIGHT BENCHMARKS FOR PROVIDING
GOOD CAREER GUIDANCE
17
8. Personal guidance
Every pupil should have opportunities for guidance
interviews with a career adviser, who could be
internal (a member of school staff) or external,
provided they are trained to an appropriate level.
These should be available whenever significant
Monitor
study or career
choices are being made. They
should be expected for all pupils but should be
timed to meet their individual needs.
18
THE COSTS
• Cost of implementing all the benchmarks
in a medium-sized school outside London
is estimated at £53,637 in the first year
and £44,676 per year thereafter.
• Equivalent to £54 per pupil from the
second year
onwards.
Monitor
• Less than 1% of schools’ budgets.
19
THE BENEFITS
Comparing the costs with the benefits,
PwC estimate that if one more pupil
is prevented from becoming NEET, the
avoided cost to the Exchequer would be
enough to provide career guidance to
Monitor
the benchmark
level for 280 pupils.
20
BENCHMARKS BENEFITS
Manage/
Maintain Interest
Monitor
Keep Informed
21
THE RECOMMENDATIONS
In drawing up our ten recommendations, we followed these
principles:
1. Minimise statutory requirements to allow schools the
autonomy to produce the career guidance programme that
works best for their pupils;
2. Optimise incentives to encourage schools to prioritise
career guidance among the many other demands on them;
3. Provide support
through the National Careers Service,
Monitor
which currently has a very limited remit with schools;
4. Improve access to employers so all schools can provide
multiple encounters for their pupils with the workplace.
SOME POLICY DEVELOPMENTS
1.
2.
3.
4.
22
Gatsby benchmarks adopted by Sutton Trust,
Teach First, Social Mobility Commission…..
New Career and Enterprise Company
established. What will it do?
DfE and Career and Enterprise Company in
listening mode.
Much interest
in the value of destination
Monitor
data.
GATSBY CAREER BENCHMARKS –
WHAT NEXT?
1.
2.
3.
4.
23
Pilot of the benchmarks in 15 or so schools in
a LEP region
What can we do to promote the use of LMI
for All in schools?
Questions for Governors on careers
(Wellcome Trust)
What canMonitor
be done to support Careers in the
Curriculum? (Wellcome Trust)
CAREER GUIDANCE AND ….
Manage/
Increase Interest
social
mobility
Monitor
Manage/
Maintain Interest
Keep Informed
24