Unit 3 M2 & D1
Explain the importance of Nike selecting the appropriate promotional mix for their brand.
Explain why the promotional mix (the different ways they promote their brand – sponsorship,
different advertising etc) is so important to Nike. (P3)
You must say why the Marketing Mix Nike has chosen is the best it can be for their brand and the
products that they sell. (M2) Use the following headings:
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Product
1. What type of products do Nike sell?
2. Why do they sell a wide range of products?
Place
1. Where can you buy Nike Products?
2. Why do they make their products available in this way?
Price
1. Why do Nike charge the price they do? Are they cheap? Are they too expensive?
2. What type of pricing do they usually use?
Promotion
1. What are the main types of promotion they use?
2. Why do they use these methods?
You must include an evaluation in your word document. You must say whether or not the
Promotional Mix for Nike is effective or not. You must explain your decisions and say how it could be
improved. (D1)
Look at the types of promotion they currently use. Include examples and images. Comment on the
effectiveness of each method. Are some more effective than others considering how much they
cost?
Make sure you comment on the potential negatives of the type of promotion they use and explain
how Nike could possibly improve the way they promote their brand.