The Body Shop® believes that there is only
one way to beautiful — Nature's Way.
For many years, The Body Shop® has
constantly sought out wonderful natural
ingredients from all four corners of the globe,
and brings you products bursting with
effectiveness to enhance your natural beauty.
While doing all of this The Body Shop® also
strives to protect this beautiful planet and the
people who depend on it — not because it's
fashionable, but based on the belief that it's
the only way to do business.
Love Your Body Card
-Love Your Body Club Card offers the customer:
- 10% off all qualifying purchases
- Birthday Gift
- Exclusive E-mail Updates
- Special Savings during “Customer
Appreciation” days
- Other goodies
What it does:
- Use the data to collect information on you
and your shopping habits
E-Mail
• Creates a customer relationship. The brand is
able to:
– Communicate regularly with customers
• Lets the customer know of current deals and sales
– Birthday e-mails: makes the brand more personal
– At the end of every e-mail they ask if the customer
wants to keep hearing from them and lets them
know they aren’t forced, they are able to
unsubscribe
.
Facebook
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Huge medium to interact with customers
Gets them involved
Communicate with them
Create a good platform for brand loyalists
Attracts new customers and brand awareness
– a friend sees their friend “liking” the page, they
will most likely visit it.
Twitter
• Direct communication with customers
• The Body Shop actually replies to a lot of their
customer tweets, this improves their
customer relationship management
• Page design consistent with the brand image
• Allows you to alert your customers on deals,
sales, promotions
YouTube
• Allows The Body Shop to portray their brand
values and image through videos – as we saw
earlier.
• Again, consistent with the rest of their
facebook, twitter, e-mails, & website
• Makeup looks and tutorials done by The Body
Shop staff, a very popular community on
YouTube.
Website
• Includes all the brand’s information if a
customer may need it
• Sells the products online
• Front page- shows you the current theme
(Christmas) and deals along with it
• Brings the in-store experience online
Improvements
• Create a forum or community based on body shop
products.
– E.G. product reviews/feedback and potential
makeup looks by customers. Get them more
involved.
• Add mobile to the Social Mix
– Many companies are now sending text messages
to customers making them aware of new
products, deals, etc
– Create an Application program for the customer
where they can access information about the
brand and mobile shopping