What do you know about
Persuasive Writing?
Persuasive Techniques We See…
• Bandwagon:
• You are urged to do something or believe something,
because everyone else does.
• Testimonial:
• Famous people endorse a product or idea.
• Emotional Appeal:
• Words or images that appeal to the audience's emotions are
used. The appeal may be to positive emotions, such as
desire for success, or to negative ones, such as fear.
• Plain Folks:
• Ordinary people sell a message. You are to believe that
because these people are like you, they can be trusted.
Persuasive Techniques We See …
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• Snob Appeal:
This technique suggests that you can be like the expensively
dressed, perfectly shaped people who use this product.
• Transfer:
Using names or pictures of famous people but not direct
quotes.
• Name Calling:
negative or derogatory words to create a distasteful
association in the mind of the audience.
• Card Stacking:
telling only one side of the story as if there were no opposing
view or other consideration
Other Persuasive Techniques:
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Repetition- idea is repeated over and over, like in that "Head On" commercial
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Incentive, Free or Bargain- a speaker suggest that the public can get something for
nothing or almost nothing
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Glittering Generalities- in glowing terms or filled with words that have positive
connotations attached to them, such as “tasty” or “sensational.”
•
Loaded Words- Using words with strong connotations -whether negative or positive.
•
Common Sense- trying to persuade using everyday sense of good or bad/right or
wrong
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Reasoning- luring the reader by listening or explaining reasons or an idea
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Exigency- creating the impression that action is required immediately or the
opportunity will be lost forever
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Innuendo- causing the audience to become way or suspicious of the competition by
hinting that negative info may be kept secret
•
Slogan- a memorable phrase is used in a campaign or a series of commercials.
Viewers remember the slogan and associate it with the product. Some become a part
of everyday language
Transfer
Snob Appeal
Plain Folk, Incentive
Transfer
Name Calling
Testimonial, Incentive
Snob Appeal, Name Calling
Loaded Words
Bandwagon
Exigency, Incentive
Card Stacking, Plain Folk
What is
expository
writing?
The goal of expository writing is …
• To inform
• To explain
• To clarify
• To instruct
• To define
Characteristics of Expository
Writing…
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focus on main topic
logical supporting facts
details, explanations, and examples
strong organization
clarity
unity and coherence
logical order
smooth transitions
When is
expository
writing used?
Expository writing
appears in and is not
limited to letters,
newsletters,
definitions,
instructions,
guidebooks,
catalogues,
newspaper articles,
magazine articles,
manuals, pamphlets,
reports and research
papers.
How can you practice expository
writing?
• Write a story about a trip you are going to
take and what friend you want to take with
you. Explain why this friend would be the
best person to go with you.
• Describe the cause and effects of pollution in
the environment. Narrow your topic to one
form of pollution, such as something that
causes air, water or land pollution.
• Explain the process of baking a birthday
cake.
• Find an example of expository writing;
explain the elements that make this a good
example.
Transportation (6-8 suggested grade level)
Think of two different types of transportation, such as a scooter and inline skates, a sled and skis, a canoe and a sailboat, a subway and a
bus, or a train and and airplane. Compare and contrast the two.
Consider issues such as speed, comfort, enjoyment, and expense.
Journaling (6-8 suggested grade level)
Cut and paste examples from your other journal entries showing
unique or distinctive aspects of your writing style, and then comment
on them, making specific reference to details.
Advice to the Fifth Grade Students (6-8 suggested grade level)
This year, you have learned what it takes to be a sixth grade student,
what your teachers expect out of you, and how to succeed as a
student. Write a letter that gives fifth grade students specific advice on
what they really need to know before they enter sixth grade in the fall.