For Presentation & Training Information:
Mark Goldstein
President & Co-Founder
Impact Presentations Group
Co-Founder Age Wave
impactpresenters@comcast.net
Impactpresentationsgroup.com
925 735-9120
The Alliance for Healthy Aging
Initiative including groundbreaking research, publications,
websites, events and seminars
designed to help managed care
professionals understand the
“New” mature consumer.
Key Learning: Virtually no
recognition on the part of
physicians, managed care firms
and retail pharmacies that
“New” mature consumers will
dramatically alter the health
care landscape.
The Alliance for Healthy Aging
Objectives: To provide expertise on the care and service needs of the Medicare risk population to
Alliance members
• Active 1992-1998
• 74 HMO Members Nationally
• Participating Plans Represented
70% of U.S. Medicare Risk Lives
• Plan Senior Management
Participation
• Searle Senior Management and
ND Participation
Blue Cross Blue Shield: Ageless Heroes
Multi-faceted program including PBS special, national
awards program, national/local events, designed to
enhance brand equity among 65+ consumers.
Key Learning: Interest in extraordinary activities
in mature people transcends differences in gender,
ethnicity, age and income… aspirational images
of older people creates an emotional bond that
creates a solid foundation for enhancing a brand.
Staying On Top
The Challenge of
Jewish
Aging Services
Responding to an
Ever Changing World
The Solution:
Understanding & Aligning
with Key Trends
The Future is Now
Key Trend of American Marketplace:
Acceleration of the Sigmoid Curve
Acceleration of the Sigmoid Curve
• Accelerating
• Applies everywhere
• Most “re-inventions” start too late
Maximize the Opportunity
Re-invent Yourself During the “Success Zone”
Success Zone
Up and Coming
Has Been
Maximizing the Opportunities of…
Aging & The
Jewish Identity
A Discussion about Possibilities…
Jewish
Culture
American
Marketplace
Age Wave
3-Way Intersection coming to you…
Perfect Storm
• The Longevity Revolution
• Family Caregiver Crisis
• Healthcare Cost Explosion
• Demise of the Patriarchal System
• New Healthcare Trends & Technologies
• Fragmentation of the
Jewish Community
• Aging of the Jewish
Baby Boomer
The
Longevity
Revolution
Age Wave
The Single Greatest
Achievement of the
th
20 Century…
Additional 30 Years to
Human Life…
Change in Population Growth
75%
2000 –
2020
Total U.S.
Population Growth
18%
54%
10%
14%
5%
-9%
Source: U.S. Census, 2000
Under 25-34 35-44 45-54 55-64
25
65+
Currently
60+ Population
is growing at a rate
of 10,000 per day
Growth of
the 65+
Population
Millions
70
60
Will Double
By 2030
50
40
30
1900-2030
20
10
Source: U.S. Bureau of Census
0
1920
1940
1960
1980
2000
2020 2030
Growth of
the 85+
Population
Millions
20
18
700% Increase
16
14
12
10
1990-2050
8
6
4
2
0
Source: U.S. Bureau of Census
1990
2000
2010
2020
2030
2040
2050
Will Extended
Longevity be
a Blessing
or a Curse…
Family Caregiver Crisis
Building Relationships
with Adult Children
while serving
Their Aging Parents
IPG Family Caregiving
Seminar Available
Family Caregiver Crisis
Nearly 40 million Americans
are Family Caregivers
Over 30% of All American
Households Have
Care giving Responsibilities
for Older Dependent Adults
Source: Washington Business Group on Health
Age Wave Analysis
Changing American Household
1970
1980
1990
2000
% Change
Married
Couples/Kids
40.3
30.9
26.3
24.1
-40.1%
Married Couples/
No Kids
30.3
29.9
29.8
28.7
-5.3%
Single Parent
Households
5.4
7.3
9.3
12.1
124%
Other Family
Households
10.6
12.9
14.8
16.0
Single Person
Households
17.1
24.6
24.6
25.5
Source: Census Bureau, 2000
50.9%
49%
Family Caregiving Crisis
Nearly 3 out of 4 Family Caregivers
Are Women:
• Adult Daughter
• Adult Daughter-in-Law
• Wife
…and in many cases, a Working
Woman with Children to Raise~
Family Caregiving Crisis
Caregiving has created problems
For Working Women:
• On the job stress
• Loss of focus
• Late arrival
• Leaving early
• Negative impact on children & family
• Leave of absence
• 15% had to quit their job
Half of all
50+
Women are
Single
Married
53.7%
Widowed
28%
Divorced
11.7%
Source: U.S. Census, CPS, 1998
Never Married
4.7%
Separated
1.9%
Family Caregiving Crisis
Family Caregivers
Provide:
$300 Billion
Worth of Unpaid
Services Each Year
of Women
Source: Family Caregivers in the United States, 1997
Family Caregivers Need Support
• Defining the Caregiver Role
• Anticipating the Caregiver Role
of Women
• Stepping into the Caregiver Role
• Facing the Challenge
• Enduring the 7 Levels of Caregiving
• Facing the Inevitable
• Dealing with Guilt
Impact Presentations Group:
Family Caregiver Seminar
The
Shifting
American
Marketplace
American
Marketplace
Health Spending Explosion
The US Healthcare Industry is
Worlds 6th Largest Economy
70% spending done by –
10% of patients
Source: Boston Univ. School of PH, 2005
National Healthcare Expenditures
Billions
$2,000.00
$1,800.00
$1,600.00
$1,400.00
$1,200.00
$1,000.00
$800.00
$600.00
$400.00
$200.00
$0.00
$1,900.
$1,210.7
$695.6
$73.1
$245.8
$26.7
1960
1970
1980
1990
1999
2005
Healthcare Expenditures as a % of the
Gross Domestic Product:
20%
20.00%
18.00%
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
16%
12%
13%
8.8%
7%
5.1%
1960
1970
1980
1990
1999
2005
Future
Demise of the Patriarchal System
Shift away from
Traditional Pensions
&
Healthcare
Benefits
Demise of the Patriarchal System
Defined-Benefit Pensions Peaked
in the late 1970's
62% of all workers were covered
solely by such plans…
…by1997 only 13% and falling
Employee Benefit Research Institute
Working Adults Uninsured…
Of the nearly 50 million
uninsured in the US –
more than 20 million
are adults with jobs
CDC/2003
Unhealthy Aging will
Bankrupt America…
Health Spending Explosion
The Biggest Future
Trend in Aging Services:
Impact the
Health Spending Explosion
Through
Successful Aging
Four Trends That Will Transform
The Future of Health Care
Driven by Genomics:
• The Diagnostics & Treatment Revolution
• The Reinvention of Prevention
• The Reorganization of Medicine
• The Bioethical Dilemma
Boomers are on
a Quest for a New
Approach to Aging…
American Marketplace
Targets Anti-Aging Trend…
In the midst of
extreme approaches…
Sanity will prevail…
Lead by Competent Experts…
The Body &
Mind have made
Great Strides
In the American
Marketplace…
…The Spirit Remains
Politically
Incorrect
In America
The
Jewish
American
Culture
Jewish
Culture
Fragmentation of Jewish Community
The “Sacred” Jewish Community;
Beginnings of the 20th Century in
New York’s
Lower East Side
Fragmentation of Jewish Community
The Eastern European
Jewish Community Obliterated
By the Holocaust
Fragmentation of Jewish Community
Mid-20th Century Jewish
Migration to Suburbia
Dissolves the
Jewish
Community…
Fragmentation of Jewish Community
Results:
Leading to the
Fragmentation
Of the Jewish
Community
There is no current
vehicle providing
mass appeal to the
fragmented Jewish
Community
Fragmentation of Jewish Community
Only the Orthodox
Jews Maintain the
“Sacred” Space
In Suburbia
Fragmentation of Jewish Community
Jewish American
Baby Boomers
Are
Culturally American
As Boomers Age, the
Center of Gravity Shifts
with them
During the 1960’s & 1970’s
Over 75% of Catholic,
Protestant & Jewish
Baby Boomers turned away from
Traditional Religion
The Jewish Baby Boomer
A Target that is more
Spiritual than
Religious
The Jewish Baby Boomer
Jewish Baby Boomers are
less about Jewish Identity
And more about the
Jewish Experience
Components of the Jewish Experience
• Self-Improvement
• Self-Realization
• Spiritual Development
• Inspired Jewish Journeys
• Caring for Family &
Community Elders
• In Harmony rather than Chaos
• Contributing to the Greater Good
The Jewish Baby Boomer
Being Jewish is one of many
Components of Jewish
Baby Boomer Identity
It is neither the
Dominant Component
nor a Constant
The Jewish Baby Boomer
Today only 13% of Baby
Boomer Jews feel that
Jewish Neighborhoods
Are Important
Reinvention of the Jewish Agenda to:
• Personal & Spiritual Development
• Caring for Children & Elders
• Community Support
• Social Justice & Equality
• Ecology
• Charity
Jewish Baby Boomers Reinvent
The Jewish Community:
Without Communal Identification,
Baby Boomers are not tied to
Communal Responsibility
We must Re-Invent this “Virtual”
Community…
held together by identity with a …
Just Cause &
Jewish Spiritual Journey
“Give evidence that Judaism has a
formula for a rich inner,
Spiritual life in a society that
otherwise engages in the
idolatry of consumerism.”
Rabbi Sidney Schwarz, 2002
All Jewish Adults...
Are Committed/
Commanded to Eldercare
“You shall rise before the aged
and show deference to the old”
Leviticus 19:32
“We can feel something only
out of its opposite…”
If being young were the more important
stage of life, we would be born old
and become young…
Jacob Prays for …
Elder Frailty
And
Illness
Jacob knew that we needed a warning
That the end of life was near…
Without this warning of
Illness we might miss the
Period of preparation so
Critical for completion
"So teach us to number
our days, that we may
apply our hearts to wisdom."
- Psalms 90:12
Growing Old in a Culture that
Aging Adverse
&
Death Denial
Create an Environment that
Aging Reverence
&
Embraces Death
Aging in Our
Age Adverse Culture…
We are at war
with aging…
Aging in Our
Age Embracing
Jewish Culture…
Jewish
Culture
American
Marketplace
Age Wave
3-Way Intersection coming to you…
AJAS
Jewish
Culture
American
Marketplace
Age Wave
US Demographics, Baby Boomer Psychographics
And Jewish Spirituality intersect to provide…
…The Context of Meaning
Expand the Definition of
Aging Services to include:
• Successful Aging
• The Purpose of Aging
• Preparation for Death
The Art Of Experiential Communication
Need vs. Experience
Boomers Make:
• Need driven purchase for parents
• Experience driven purchase for Self
Two Intersecting Trends:
• Aging drives increase Need
• Jewish Identity drives
increase in Experience
Experiential Communication
A Perfect Blend of
Two Components…
• Information
• Inspiration
Experiential Communication
Requires…
• A Well-Trained Mind
• An Understanding Heart
IPG Senior Sensitivity
Staff Training Available
Our mission…
Elderhood
Versus
Elderly
Elderly Survive into their 80’s and 90’s
Suffering From:
• Reduced Capacity
• Alienation
• Loneliness
• Loss of Independence
• Boredom
• Feeling Useless
• Low Self-Esteem
Elders are Society’s Wisdom Keepers
Responsible for:
• Society’s Well Being
• Pioneering Consciousness
• Spiritual Awareness
• Elder Wisdom
• Connection to our Past
• Serving as Mentors to
Younger Generations
The Torch must be passed to a
New Generation of Elders…
Will we make
Good Ancestors…
For Presentation & Training Information:
Mark Goldstein
President & Co-Founder
Impact Presentations Group
Co-Founder Age Wave
impactpresenters@comcast.net
Impactpresentationsgroup.com
925 735-9120