Akamai Confidential
©2011 Akamai
Innovating at the Edge
Akamai Confidential
©2011 Akamai
Customers Innovating at the Edge
Akamai Confidential
©2011 Akamai
Jon Miller
Chief Digital Officer, Chairman
and CEO, Digital Media Group
Media & Entertainment Keynote:
Digital Dollars: The State of the Market for Premium Online Video
11:00 a.m. – 12:00 p.m. : Salon A-B
Akamai Confidential
©2011 Akamai
"The tablet takes cutting-edge PC technology
and makes it available whenever you want it…
It’s a PC that is virtually without limits — and
within five years I predict it will be the most
popular form of PC sold in America."
Akamai Confidential
©2011 Akamai
"The tablet takes cutting-edge PC technology
and makes it available whenever you want it…
It’s a PC that is virtually without limits — and
within five years I predict it will be the most
popular form of PC sold in America."
Bill Gates, 2001
Akamai Confidential
©2011 Akamai
"The desktop metaphor… may go
away. You may not have to manage
your own storage. It goes over the
network."
Akamai Confidential
©2011 Akamai
"The desktop metaphor… may go
away. You may not have to manage
your own storage. It goes over the
network."
Steve Jobs, 1997
Akamai Confidential
©2011 Akamai
Key Disruptive Themes In The Media Landscape
PC (Desktop/ Laptop)
Mobile Connected Devices
Text
Video
Index Search
Social
Carrier  Device Maker
OS (Cross-device)  Cloud
Local Players
Global Brands
Media Companies
Technology Companies
Akamai Confidential
©2011 Akamai
Media Industry Challenges
• Increasing audience fragmentation
• Unbundling of traditional content packages
• Growing cost pressures
• Decline in historical sources of revenue
• Rising leverage of digital distributors
• Piracy and attacks on copyrights
Akamai Confidential
©2011 Akamai
New Opportunities To Create Value
• Authenticated online video experiences
• “Over-the-top” video distribution
• New distribution structures for film and TV content
• Mobile content services
• Innovative, high-value marketing solutions for advertisers
• New commerce models
Akamai Confidential
©2011 Akamai
Pursuing A Strategy Designed To Lead
Core Elements
• Focus on brand leadership and quality content
• Deliver innovative customer experiences
• Extend global operations and capabilities
• Enhance value through vertical integration
• Leverage entrepreneurial spirit
Akamai Confidential
©2011 Akamai
Akamai Confidential
©2011 Akamai
Simon Hamblin
Head of Architecture, ASOS
Commerce Keynote:
Creating a Global Brand Through Local Experiences
11:00 a.m. – 12:00 p.m. : Salon C-D
Akamai Confidential
©2011 Akamai
Who are ASOS?
•
•
•
•
•
•
•
•
•
•
•
•
•
•
No. 1
3rd
16-34
2000
1484
5.3 million
+ $500 million
50,000
2000
50%
142%
198
$1.6million
6
Creating a Global Brand through Local Experiences
•
Who we are
•
UK Shop to Global Fashion Destination
•
Better product, more international brands
•
Step changed capacity
•
Site Speed
•
Internationalising content
•
Mobile
•
Global Roadmap
Akamai Confidential
©2011 Akamai
Tony Pagliarulo
Vice President,
Information Technologies
Enterprise Keynote:
Leveraging the Cloud to Globalize Business
11:00 a.m. – 12:00 p.m. : Salon F
Akamai Confidential
©2011 Akamai
EMC’s Mission
To Lead Customers On Their
Journey To Hybrid Cloud
Computing And Transforming
IT
… By Enabling Them To Store,
Manage, Protect, And Analyze
Their Information Assets In
A More Agile, Trusted, And
Cost-efficient Way.
© Copyright 2011 EMC Corporation. All rights reserved.
20
Industry Keynotes: 11:00 a.m. – 12.00 p.m.
The State of the Market for
Premium Online Video
Creating a Global Brand
Through Local Experiences
Leveraging the Cloud
to Globalize Business
Media & Entertainment
Track
Commerce
Track
Enterprise
Track
Akamai Confidential
©2011 Akamai
Akamai Confidential
©2011 Akamai
Johan Wibergh
Executive Vice
President, Head of
Business Unit Networks
Andy Schroepfer
Vice President, Enterprise
Strategy, Rackspace Hosting
Kathy McGroddy-Goetz
Vice President, Connectivity
and Integration Product
Management
The Future of Mobile
Wednesday, 2:05 p.m. – 2:35 p.m.
How to Harness the Cloud
Wednesday, 4:10 p.m. – 4:45 p.m.
App Acceleration at the Edge
Thursday, 9:00 a.m. – 9:45 a.m.
Akamai Confidential
©2011 Akamai
Customer Centricity
Akamai Confidential
©2011 Akamai
Commitment to Customers
• Enhancing Services and Support
• Expanding Education and Training
• Providing a Better Portal Experience
Akamai Confidential
©2011 Akamai
Enhancing Services & Support
Akamai Confidential
More information at www.akamai.com/theloop
©2011 Akamai
Expanding Education & Training
Akamai Confidential
More information at www.akamai.com/theloop
©2011 Akamai
COMING FRIDAY: THE PORTAL EXPERIENCE
The power of The Akamai Platform in your hands.
Akamai Confidential
©2011 Akamai
Visit the Akamai In-Depth Center
Have your site checked for:
• Performance: real-time site analysis
• Security: how safe is your site?
• Global Reach: where are your visitors?
See the demos:
• Solution Portfolio
• Identity Management
• Streaming to devices
• Sneak-peek at the Portal
Akamai Confidential
You can also:
• Schedule 1:1 roadmap briefs
• Take a NOCC tour
• Learn more about training
• Share your feedback
©2011 Akamai
Stay Up-to-Date at The Edge!
View the schedule.
Get conference updates.
Connect with attendees.
Download the Edge app from your app store
Akamai Confidential
©2011 Akamai
Industry Keynotes: 11:00 a.m. – 12.00 p.m.
The State of the Market for
Premium Online Video
Creating a Global Brand
Through Local Experiences
Leveraging the Cloud
to Globalize Business
Media & Entertainment
Track
Commerce
Track
Enterprise
Track
Akamai Confidential
©2011 Akamai