Pictures and words
• Integration and Interaction
• Techniques and Technology
• Framing and Space
Integration
• A continuum with pictures at one extreme
and words at the other.
• Words ‘load’ the image with a meaning.
• Ambiguities often used to create visual
interest – especially in some feature articles.
• Even more so in advertising.
Interaction
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Traditional relationship is separate
Blocks or columns of type + illustration
Combination of modes
Complementary
Juxtaposition
Some examples
• Magazine design
– Checkout ads
– Compare with stories
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Logos and corporate ID
Drop caps and initial letters
Wrapping
Captions and labels
Layout Styles
• Do you remember the two classic layout
styles discussed last week?
• How do they occur in magazines?
• Look especially at the difference between full
page ads and articles.
• Can you see anything interesting occurring
with the juxtaposition/combination of
pictures and words?
Logos
A rather bizarre page
that makes a point
Two drop caps
and wrapping
text around an
object
Technology
• DTP or page layout package (Pagemaker).
• Vector graphics tool for drawing and
specialist work with type – sometimes useful
for complicated layout (Illustrator).
• Bitmap graphics tool for image editing
(Photoshop).
• All of these packages are available on the
machines in EIMC (try B2.27 Chesham).
Framing and Space
• Framing is an important layout property.
• Picture and word interaction is constrained by
framing.
• Type is placed into columns.
• Pictures into boxes with boundaries.
• Entire pages are framed.