CHAPTERS 8, 10 & 11 STUDY
GUIDE
MARKETING
DYNAMICS
top management
 An
example of ______________ is a chief
financial officer.
attitude
 is
a mental outlook toward people and
situations
body language
• is physical movements
and actions that express
thoughts and attitudes
consensus.
 is
a decision reached by a group after
discussion
Customers
 are
the source of direction for the
company in horizontally organized
companies.
Delegation
 is
assigning tasks to others on a team or
within a company in order to get the job
done.
emotional blocks
 are
a bias against a speaker’s opinions
Empathy.
 is
understanding
enumerate
 means
to list several items in order
Feedback
 is
verbal or nonverbal response to the
speaker such as body language.
Flattening
 the
organization is reducing the number of
company supervisors and eliminating
levels of management is known in
business.
feedback
 Give
the speaker _______________in
order to demonstrate whether or not you
understand a message
horizontal organization
 is
a self-managed structure
Informing
 is
when your supervisor is explaining the
company’s new health care plan to you
 In
order to write clearly and effectively, a
writer must know three things before
beginning to write;
 the reader,
 the subject and
 the purpose
initiative
 is
a desire and ability to start a task or
project
 or
 Initiative is the ability to come up with new
ways of doing things and to find solutions
to seemingly impossible problems.
interpersonal skills
 are
techniques for working and relating
well with others
management
 is
a process of reaching goals through the
use of technology and human and material
resources
mission statement
 is
a description of a company’s ultimate
goals
motion
 is
a proposal
nonverbal messages
 are
facial expressions and body
movements
Parliamentary procedure
 is
the structure used for organizing and
running a formal meeting.
Persuade
 is
when a salesperson describes how a
particular item will meet a customer’s
needs.
Quorum
 is
at least 51 percent of a group
 Responsibility
 is being accountable for one's actions,
working without much supervision, and
always doing one's job .
Self Control
 is
an interpersonal skill that is specifically
needed for success in dealing with
customers.
Setting
 is
where communication takes place.
Staffing
 is
the selection and training of new
employees.
Supervisors
 assign
work duties and supervise
employees.
 Team
members share leadership
skills when they meet together to give
feedback on individual performance.
teamwork
 is
an effort made by a group working
toward a common goal
Know the purpose.
 The
first thing a person must do before
reading is
vertical organization
 is
the traditional company structure
Time management
 is
an essential personal skill that involves
learning to budget the hours in your day in
order to meet your responsibilities.
What are two traits that foster a
positive outlook?
 interest
and enthusiasm
 You
can best improve your vocabulary
while performing the communication skill
known as reading.
 You
must always follow company
policy when dealing with customer’s
complaints.
 You
must know your strengths
and
weaknesses in order to change.
GO
TIGERS!!!